• Who Has the Most Influence Online? (Report)

    … or acknowledge your mistakes. Jacob suggests a more peer-like approach to marketing, and this could be delivered through personalized notifications, more transparent communication between the company and users and institutional communication changes. Treating your prospects as a number in a ledger will do very little to convert them to paying customers, and companies still stuck in this mindset need to rethink their strategy. Image courtesy of Shutterstock. …

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