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At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2015 to see who was on target and who missed the mark. These represent a small number of the total predictions from last year, which you can find here and here.
… to spend some time every week, and allocate some Google or print ad dollars to getting to know these new ad products — they are here to stay, and they will be a bigger and bigger way to acquire customers and amplify digital word-of-mouth.” (Perry Evans, Closely) 3. Engagement can’t happen until a merchant develops trust. “Social media needs to be viewed…