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  • Big Data is Pushing Marketing into Real-Time

    … Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before…

    Marketing Technology Blogin Twitter- 21 readers -
  • I Wish Marketers Would Stop Saying This…

    …. This week, ReachForce released an interview they did with me on Big Data and marketing and this is a topic that I’m passionate about. With Big Data, marketers can be presented real-time data with the 4 V’s… volume, variety, velocity and veracity. There’s simply no reason for marketers with resources to test and measure every interaction nowadays…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
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