Perscio

  • Big Data is Pushing Marketing into Real-Time

    … Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before…

    Marketing Technology Blogin Twitter- 18 readers -
  • I Wish Marketers Would Stop Saying This…

    … their cross-channel spends to see how changes in their marketing investment will impact outcomes with amazing accuracy. An alarming number of companies we interview and work with won’t measure and, instead, still market from the hip. These aren’t Mom & Pops… some of them are Fortune 500 companies. They avoid proven measurement methodologies…

    Douglas Karr/ Marketing Technology Blogin EMail- 6 readers -
Get the top posts daily into your mailbox!
More from around the web