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  • Big Data is Pushing Marketing into Real-Time

    … and location of the target recipient. It’s often personalized as well. During the 2013 Super Bowl, when the power went out, Oreo pushed an ad out in a matter of minutes which said “You can still dunk in the dark.” That is just one fun example. More powerfully, Target can use buying habits to detect life changes and offer relevant product…

    Marketing Technology Blogin Twitter- 19 readers -
  • I Wish Marketers Would Stop Saying This…

    … a whitepaper and infographic and 0% registered and downloaded the whitepaper and 100% registered to view the infographic. I absolutely love when we meet teams that counter the status quo and test something like this. It’s so important that we, as marketers, go against our natural bias or areas of comfort and do our due diligence to test every scenario…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
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