Perscio

  • Big Data is Pushing Marketing into Real-Time

    … and location of the target recipient. It’s often personalized as well. During the 2013 Super Bowl, when the power went out, Oreo pushed an ad out in a matter of minutes which said “You can still dunk in the dark.” That is just one fun example. More powerfully, Target can use buying habits to detect life changes and offer relevant product…

    Marketing Technology Blogin Twitter- 19 readers -
  • I Wish Marketers Would Stop Saying This…

    … is harder to find than tools. Having marketing analysts that are able to properly test, measure and make assumptions is getting harder than ever. ReachForce Interview We’re working with consulting companies like Perscio, who are developing amazingly accurate models for predictive analysis that marketers will be able to use to better understand…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
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