Persona Research

  • Landing Page Optimization Tips that Increase Conversion Rates

    … page optimization tips: Personas – identify the personas of your target audience and speak specifically to them. Focus – provide a single focus on the landing page and remove any irrelevant information. Headline – The first 3 seconds belong to the headline of the page and will be a primary driver of whether visitors stay or not. Engaging Copy…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • What is Netnography?

    … is collected when consumers are behaving freely, as opposed to research surveys in which consumers sometimes respond to prevent embarrassment or please the surveyor. PersonaX buyer persona research reports are composed of entirely objective data that are real indicators of lifestyle, product, and brand choices. Their research analysts compile…

    Douglas Karr/ Marketing Technology Blog- 12 readers -