Persona Research

  • Landing Page Optimization Tips that Increase Conversion Rates

    … to research your colors and match them to the persona and behavior you’re trying to solicit. Videos – Test videos on your landing pages to increase conversion rates. Unique Selling Proposition – Differentiate yourselves from your competitors and define the benefits of conversion for your visitors. Interactive Element – Test a popup or other activity…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • What is Netnography?

    … is collected when consumers are behaving freely, as opposed to research surveys in which consumers sometimes respond to prevent embarrassment or please the surveyor. PersonaX buyer persona research reports are composed of entirely objective data that are real indicators of lifestyle, product, and brand choices. Their research analysts compile…

    Douglas Karr/ Marketing Technology Blog- 10 readers -