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It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money.
… In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas. I love the Adobe…
… Social media can be a powerful communication medium to enhance relationships, earn trust and build brand awareness. Delivering a solid and quality product or service is only part of the equation for brand success and serving the needs of the always on, always connected customer of today. What customer journey and experience are you designing…
… How to build community and leverage online communities to differentiate your brand Key metrics in measuring success of the personal and digital, social experiences you design Supporting Resources: Audience Analysis Worksheet (worksheet to help you prioritize your niche) Customer Experience is Your Brand – Adobe Summit Inspiration Omni…