Personal Branding

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual's body, clothing, physical appearance, digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression.[citation needed] The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
Posts about Personal Branding
    • Three ways people fumble their personal brand strategy

      By Mark Schaefer Since I published my book KNOWN, I’ve had an incredible amount of fun coaching dozens of people through a process to create a profound online presence. I’m starting to see that there are three specific issues where people get stuck when embarking on their personal brand strategy.

      {grow}- 13 readers -
    • 5 Reasons You Need a Personal Branding Strategy and Plan

      One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.

      Pam Marketing Nutin Social- 16 readers -
  • Brand Storytelling 101: 6 Must Have Content Elements

    … and the humans within. If you have ever struggled with creating, developing and launching your brand story, then you have landed on the right blog post and podcast today! Take a listen to 179th episode of the Social Zoom Factor podcast to learn 6 key foundational content elements that must be included in your brand story. In this episode you…

    Pam Marketing Nutin Social Content- 17 readers -
  • Mental toughness, personal crisis, and the role of grit in your success

    …, what do you do? The role of grit in personal success Writing my book KNOWN was an extraordinary experience because it allowed me to hear the stories of dozens of people who had become known in diverse careers such as real estate, education, banking, art, banking and other fields. And through the interviews, I began to detect a pattern. The people who…

    {grow}- 13 readers -
  • Use This Surefire Guide To Boost Your Social Media Followers

    … By Brooke B. Sellas, {grow} Contributing Columnist Do social media followers matter? (Hint: they do) We’re supposed to turn up our noses at vanity metrics, but if you’re a social media marketer working on behalf of a client, you know follower growth is always top of mind. Nearly all of our clients choose “growing and engaging audiences…

    {grow}in Social- 17 readers -
  • Once you’re “KNOWN,” here’s how to stay that way

    … By Ian Cleary, {grow} Community Member In Mark’s book called “KNOWN,” he walks his readers through an excellent process for becoming known for something as a way to build your personal brand. But everyone who is ‘known’ for something shares one common concern – losing that recognition. And that concern is valid. Just because you…

    {grow}in How To's- 13 readers -
  • Which is more important: The content, or the person?

    … By Mark Schaefer I lectured before a university class the other day and a student asked a great question: “When creating a personal brand, which is more important, the content, or the person creating the content?” Curiously, the answer to this may depend on where you are on your personal branding journey. Let’s dive into this today. The human…

    {grow}- 23 readers -
  • What is your strategy in an era of brand resistance?

    … By Mark Schaefer I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it. If you’re marketing to consumers the same way you did five years ago, you’re probably falling behind. Today I want…

    {grow}- 15 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 21 readers -
  • Finding your place on the web, when it seems so crowded out here

    … World Cups but Nike took over the social media conversation by creating hero content — epic mini movies — that received millions of views. Look at the type of content being produced in your niche. Is there room to maneuver? 3. Try a new content form One of the things I predicted was that the heightened competition from Content Shock would usher…

    {grow}in Social- 14 readers -
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