Personal Branding

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual's body, clothing, physical appearance, digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression.[citation needed] The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
Posts about Personal Branding
    • Stop creating Random Acts of Content

      By Mark Schaefer I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. The company had little pockets of activity across their divisions but they were just not gaining any traction.

      {grow}in Content- 13 readers -
    • Why 30 may be the most important number of your career

      By Mark Schaefer I come from a world that celebrates impatience. Most of my career was spent in a large public company where there was only one standard of progress — beat the expectations of Wall Street, every quarter, every year, without excuse, without end. Life was run in the short-term. It was not unusual to compromise long-term benefits for short-term realities.

      {grow}- 12 readers -
  • Personal Branding for Business Owners: Is It Necessary?

    … Personal Branding for Business Owners: Is It Necessary? March 18, 2017 By Dana Davis Leave a Comment Social media has really changed the way we look at personal branding. Professionals can now share their expertise with millions of followers on a regular basis. Readers can interact with their idols directly. For professionals, social media…

    Dana Davis/ Growmap- 13 readers -
  • Adjusting to the new sales strategies with Anthony Iannarino

    … of becoming known. Today, I’m highlighting Anthony Iannarino, an author, speaker, and consultant who specializes in modern sales strategy. Like many people in my book, Anthony overcame severe personal obstacles to become known — in his case, a surgery that removed part of his brain! Let’s hear how his personal authority evolved on the web: Mark…

    {grow}- 16 readers -
  • Make Your Mark: A “Space” Suggestion for KNOWN

    … By Kiki Schirr, {grow} Contributing Columnist In Chapter 5 of Mark Schaefer’s new book, KNOWN: The handbook for building and unleashing your personal brand in the digital age, he suggests eight strategies to find your own “space.” By space, he means your own corner of the Internet in which to flourish — an un-contested, or under-served, niche…

    {grow}- 11 readers -
  • A strategy to stay relevant in a tumultuous marketing world

    … By Mark Schaefer Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating. The stakes were high and I was facing…

    {grow}- 14 readers -
  • Why Use Snapchat?

    … depending on who I’m talking to. As an entrepreneur, I think you really should give Snapchat a chance. Why? Here’s why. 1. Unique Perspective You can show a different perspective on Snapchat Stories. It feels more personal as you show people how you see it from your point of view. Your followers typically see your pretty photos on Instagram, text…

    Dennis Seymour/ Den's Blogin Social- 10 readers -
  • Surprise! It’s not about passion. Five lessons on building a huge personal brand

    … By Mark Schaefer I’m proud to announce the official launch of my sixth (and best) book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. At the end of this post, you can download a chapter for free! And you can see a “trailer” for the book here: Click here if you can’t see the KNOWN book trailer…

    {grow}- 16 readers -
  • Social media proficiency: A life skill?

    … titled … KNOWN. Why is it important for senior executives to master something like social media and personal branding? Don’t they have enough on their plates? “I believe social media proficiency is a life skill,” Robert told me. “We will be more effective leaders and employees by optimizing our full potential, our full network, in the digital space…

    {grow}in Social- 15 readers -
  • Why content is your enemy and experiences are your friend

    … Isadora Becker as Marge Simpson By Mark Schaefer I recently had an interesting conversation with my friend Jeremy Floyd, the CEO of FinWorx, and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” He had my attention! “Content is like a food buffet…

    {grow}in Content- 26 readers -
  • Building a personal brand? Here’s why you need to ignore SEO

    … By Mark Schaefer I’ve been spending a lot of time thinking about this idea of “personal branding” in the world today as I prepare to launch an exciting new book called KNOWN: The handbook for building and unleashing your personal brand in the digital age. I was recently asked about the biggest decision that has helped me build my own personal…

    {grow}in SEO- 18 readers -
  • What it’s like to be hugged by a brand. Literally.

    … By Mark Schaefer Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too. P2P Since the first edition of The Tao of Twitter (2011), I’ve been writing…

    {grow}- 13 readers -
  • Personal Branding: How to Build Your Brand in 4 Simple Steps

    …When you think of personal branding, superstars come to mind—icons such as Oprah Winfrey, Mark Zuckerberg, Kim Kardashian, and Ellen DeGeneres. With such giants in the public sphere, it’s easy to forget that personal branding doesn’t always result in national news coverage, a multi-million-dollar TV show, or a personal clothing line. Sometimes, the result can […]…

    Inklyoin How To's- 8 readers -
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