Personal Branding

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual's body, clothing, physical appearance, digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression.[citation needed] The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
Posts about Personal Branding
    • Five golden lessons from writing 2,000 blog posts (and counting)

      Blogging at SXSW, circa 2012 By Mark Schaefer Some time ago, I zoomed past 2,000 blog posts on {grow}. I wasn’t really paying attention to the numbers too much but there you have it … a milestone of sorts. Next year will be my tenth anniversary as a blogger so this might be a good time to pause and reflect on the lessons from writing a few millions words for you. 1.

      {grow}in Content- 9 readers -
    • Go-to resources to modernize your marketing mindset

      By Mark Schaefer I have this little offering on my site where anybody can sign up for an hour of my time. It’s become a fun way to stay in touch with the business needs of small businesses, entrepreneurs and folks seeking a little help building their personal brand. Through dozens of conversations, I am beginning to see a common theme emerge with these business professionals.

      {grow}- 8 readers -
  • Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)

    … By Mark Schaefer There are a few terms in our industry that I loathe, and near the top of the list is “personal branding.” But just because the phrase has become a cornerstone of guru speak doesn’t mean the concept of a personal brand is irrelevant. Ironically I used the term in the title of my newest book because I could not think…

    {grow}- 21 readers -
  • 3 Things You Must Know for a Successful Social Media Marketing Career

    … Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? Or it could be you are having a hard time landing or even keeping the job in the first…

    Pam Marketing Nutin Social- 25 readers -
  • Brand Storytelling 101: 6 Must Have Content Elements

    … and case studies Supporting Resources: Brand Storytelling in a Nutshell: 10 Foundational Elements of Brand Storytelling 7 Foundational Steps to Build Your Personal Brand Welcome to the Inspiration Age Welcome to the Participation Age How to Connect with Your Audience in a Human Way in the Inspiration Age Brand Strategy in a Nutshell…

    Pam Marketing Nutin Social Content- 20 readers -
  • Three ways people fumble their personal brand strategy

    … with you. Embrace uncertainty Lorraine Loots Let’s get back to the original premise of this post … where people are getting stuck on their personal branding strategy. In general, people are over-planning. They’re trying to account for everything, instead of being patient and watching for what the world wants to give you. My book is filled with people…

    {grow}- 15 readers -
  • Why, What and How of an Audience First Marketing Strategy and Segmentation

    … Trust and Establish Authority Online 8 Steps to Develop a Social Business Plan (white paper) How to Subscribe to Social Zoom Factor Podcast iTunes Stitcher SoundCloud Related Stories Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar 5 Reasons You Need a Personal Branding Strategy and Plan 15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now …

    Pam Marketing Nutin Social Content How To's- 31 readers -
  • Mental toughness, personal crisis, and the role of grit in your success

    …, what do you do? The role of grit in personal success Writing my book KNOWN was an extraordinary experience because it allowed me to hear the stories of dozens of people who had become known in diverse careers such as real estate, education, banking, art, banking and other fields. And through the interviews, I began to detect a pattern. The people who…

    {grow}- 14 readers -
  • Use This Surefire Guide To Boost Your Social Media Followers

    … By Brooke B. Sellas, {grow} Contributing Columnist Do social media followers matter? (Hint: they do) We’re supposed to turn up our noses at vanity metrics, but if you’re a social media marketer working on behalf of a client, you know follower growth is always top of mind. Nearly all of our clients choose “growing and engaging audiences…

    {grow}in Social- 18 readers -
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