Personal Branding

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual's body, clothing, physical appearance, digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression.[citation needed] The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
Posts about Personal Branding
    • Building a personal brand? Here’s why you need to ignore SEO

      By Mark Schaefer I’ve been spending a lot of time thinking about this idea of “personal branding” in the world today as I prepare to launch an exciting new book called KNOWN: The handbook for building and unleashing your personal brand in the digital age. I was recently asked about the biggest decision that has helped me build my own personal brand and it is this: I have lar ...

      {grow}in SEO- 15 readers -
  • What it’s like to be hugged by a brand. Literally.

    … By Mark Schaefer Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too. P2P Since the first edition of The Tao of Twitter (2011), I’ve been writing…

    {grow}- 10 readers -
  • Personal Branding: How to Build Your Brand in 4 Simple Steps

    …When you think of personal branding, superstars come to mind—icons such as Oprah Winfrey, Mark Zuckerberg, Kim Kardashian, and Ellen DeGeneres. With such giants in the public sphere, it’s easy to forget that personal branding doesn’t always result in national news coverage, a multi-million-dollar TV show, or a personal clothing line. Sometimes, the result can […]…

    Inklyoin How To's- 8 readers -
  • Voice from the trenches: Midway through writing a book

    … By Mark Schaefer I’ve been immersed in an exciting new project and it has literally taken up so much of my … well, my entire BEING, I suppose … that I thought I would give you a progress report. I’m writing a new book. I’ve been a prolific writer, publishing five books in five years (plus two updated editions, so really seven in five years…

    {grow} -
  • How to become an influencer (even if you’re a little guy!)

    … started today. You’re wrong. What many of you don’t know about me is I have also built another little brand from scratch, in an entirely new industry. My new venture @shortofheight is a personal brand built through Instagram and my blog. I share fashion tips for short men like me (I’m 5’4″). Bear in mind that when I started, I was neither…

    {grow}in How To's- 14 readers -
  • 10 SEOs who rock at personal branding

    … It’s getting harder and harder to market yourself as an SEO professional. Here are 10 personal SEO brands to learn from. SEO is one of the fastest growing industry. If hardly anyone knew it 10 years ago, these days it’s well-known (yet still hardly understood) and every other forum user is ready to announce himself an SEO expert. How to stand…

    Ann Smarty/ Search Engine Watch- 22 readers -
  • Why we create crap content: We’re afraid

    … or a tweet from “an influencer.” This dynamic came home to me in a very personal way the other day when somebody told me, “It’s not easy questioning an influencer like you.” Why? Who am I to you? If you took a stand against me or another “influencer,” wouldn’t the world be a better for it? Wouldn’t YOU be better for the debate and the fact that people…

    {grow}in Content- 16 readers -
  • Brand Newsroom 109: Building a Personal Brand

    … View Larger Image Brand Newsroom 109: Building a Personal Brand Today Nic Hayes leads a discussion on personal brands. Specifically, how do you create one? What do you need to have in place to give your personal brand the best chance of creating the success you want to achieve? He’s joined by his Media Stable colleagues, general manager…

    Lush Digital- 8 readers -
  • Humanize It: 10 Tips to Make Your Tweets More Human

    … Worksheet (worksheet to help you develop your Twitter Persona) How to humanize your brand with data and social media insights Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper) Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI Brand Humanization in a Nutshell Talk Human to Me – 20…

    Pam Moore/ Pam Marketing Nutin Social Content Twitter- 18 readers -
  • 10 Time Hacks to Design Your Dream Life and Business

    … We all have 24 hours in the day. It’s how we spend each of those hours that determines the pulse, depth, happiness and quality of our life. Have you ever wondered why it seems that some people just simply have more free time? Yes, they may be busy. However, they seem to float through life a bit (or a lot) happier, while you feel as though you…

    Pam Moore/ Pam Marketing Nutin Social- 13 readers -
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