Personal Branding

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual's body, clothing, physical appearance, digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression.[citation needed] The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
Posts about Personal Branding
  • Social Media Hashtags in a Nutshell

    … for Business in a Nutshell (podcast) How to Not Be a Twit on Twitter (podcast) 12 Business Benefits of Using Twitter (podcast) How to Get Your C-Suite on Twitter (podcast) Why Personal Branding is Required, Not Optional (podcast) Top 5 Twitter Tools to Zoom Your Business (podcast) How to Subscribe to Social Zoom Factor Podcast iTunes…

    Pam Marketing Nutin Social Content Facebook Twitter How To's- 16 readers -
  • Can you blog effectively if you need to be liked?

    … to have the courage to tell your own story. There really is no choice. And when you do that, not everybody is going to agree with you. Is that something you can deal with? Likability and personal branding To be clear, I do think it’s important to be liked on some level. It’s not just a feeling, there’s also research to back it up. “Likeability…

    {grow}- 14 readers -
  • 19-Year-Old Shows Anybody Can Become Known With Commitment

    … By Danielle Conte, {grow} Community Member In Mark Schaefer’s new book, KNOWN, he makes the case that anybody can attain the authority, presence, and reputation to make their dreams come true. It doesn’t matter what you look like, the color of your skin or how dark your life has been. Mark teaches us that anybody has the opportunity to become…

    {grow}- 16 readers -
  • Tearing down the house: How to handle social media haters

    … By Mark Schaefer I live in a quaint lake community where there is a mix of new, modern homes and cottages built in the 1960s and 70s. As the value of lake land goes up, we are seeing many of these smaller houses being torn down to make away for a bigger and more modern structure. Such was the case this week when a house on the other side of my…

    {grow}in Social How To's- 15 readers -
  • The 30 possible ways you can create customer value

    … Business Review by Eric Almquist, John Senior, and Nicolas Bloch of Bain Consulting. In this comprehensive piece, they present a Maslow-style hierarchy of needs as the fundamental attribute of a brand image. The result of decades of research and experience, the authors claim there are 30 different ways a brand can create value: If you’re looking…

    {grow}- 28 readers -
  • The path to content success: Crushing self doubt

    …: The handbook for building and unleashing your personal brand in the digital age. Like many of the stars in the book, Antonio had to overcome so much to succeed, but by following the four-step path in my book, he made it to the other side and is a business star today through his “Real Men Real Style” franchise. But he recently created a video which…

    {grow}in Content- 18 readers -
  • Can anybody become known? Let’s ask the janitor.

    … Faith McKinney with U.S. Vice President Mike Pence By Faith McKinney, {grow} Community Member I have just listened to the audio version of Mark Schaefer’s book KNOWN: The handbook for building and unleashing your personal brand in the digital age. He begins the book by asking this bold question, “Can anybody become known?” I want to prove…

    {grow}- 26 readers -
  • How to select a common topic for a blog (or video or podcast)

    … When I coach executives about content marketing or personal blogging, a very common problem I encounter is the challenge of focusing on a single topic for a blog (or podcast or video series). “I like so many things,” my clients will say. “How do I pick just one?” But it is something that must happen. When you commit to creating content…

    {grow}in How To's- 21 readers -
  • Content monetization, brocial media, and the role of love in business

    … you in to facilitate a workshop for our company. We’re starting to develop a new content marketing strategy and I want you to guide this for us.” Now this is the interesting part. I had never met this man or even corresponded with him before. But he had read my blog for years. And that led him to my book The Content Code, and ultimately this phone…

    {grow}in Content- 26 readers -
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