Personal Branding

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual's body, clothing, physical appearance, digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression.[citation needed] The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
Posts about Personal Branding
  • Voice from the trenches: Midway through writing a book

    … By Mark Schaefer I’ve been immersed in an exciting new project and it has literally taken up so much of my … well, my entire BEING, I suppose … that I thought I would give you a progress report. I’m writing a new book. I’ve been a prolific writer, publishing five books in five years (plus two updated editions, so really seven in five years…

    {grow} -
  • How to become an influencer (even if you’re a little guy!)

    …. Start small. Go for broke AFTER you’ve established a brand for yourself. This is exactly what I had done when I started blogging. I wrote primarily on Twitter because I was fully utilizing a very new platform at that time. Twitter was once a niche, believe it or not. Many still remember me because of how my articles have helped them and I’ve become…

    {grow}in How To's- 13 readers -
  • 10 SEOs who rock at personal branding

    …: Internet Marketing Ninjas Jim had coined the term “link ninja” way before it became popular. The ninjas have evolved since then; it’s not just about links any more but as of today everyone knows Jim by his army of invisible, yet talented ninjas behind him. 4. Larry Kim: Unicorns Twitter: @larrykim Website: WordStream Larry uses…

    Ann Smarty/ Search Engine Watch- 17 readers -
  • Why we create crap content: We’re afraid

    … or a tweet from “an influencer.” This dynamic came home to me in a very personal way the other day when somebody told me, “It’s not easy questioning an influencer like you.” Why? Who am I to you? If you took a stand against me or another “influencer,” wouldn’t the world be a better for it? Wouldn’t YOU be better for the debate and the fact that people…

    {grow}in Content- 16 readers -
  • Brand Newsroom 109: Building a Personal Brand

    … View Larger Image Brand Newsroom 109: Building a Personal Brand Today Nic Hayes leads a discussion on personal brands. Specifically, how do you create one? What do you need to have in place to give your personal brand the best chance of creating the success you want to achieve? He’s joined by his Media Stable colleagues, general manager…

    Lush Digital- 7 readers -
  • Humanize It: 10 Tips to Make Your Tweets More Human

    … people in human ways for centuries. We communicate, we share, we help one another. Social media is really no different if you think about it. It’s just a medium for us to do the same. Social networks such as Twitter, simply enable us to more easily connect with other human beings. Social media enables and empowers us as humans and as brands…

    Pam Moore/ Pam Marketing Nutin Social Content Twitter- 14 readers -
  • 10 Time Hacks to Design Your Dream Life and Business

    … of the Social Zoom Factor podcast for 10 Time Hacks to help you build the life and business of your dreams. In this 20 minute podcast you will learn: How to have a mindset of essentialism and focus on what will get you to the life you dream of Why you must focus on mind, body and spirit The importance of taking care of you so that you can take better…

    Pam Moore/ Pam Marketing Nutin Social- 10 readers -
  • Why You Should Give Away Your Expertise – Here’s Why #83

    … If you’re in the knowledge business, your expertise is your stock in trade. So why would you ever give it away for free? Find out in this episode. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Resources Mentioned: Give It Away…

    Mark Traphagen/ Stone Temple Consulting- 12 readers -
  • Why it’s a very good sign that people don’t read your content

    … going to share it … even if they didn’t read it. I eventually learned that I wasn’t necessarily doing anything wrong. Chris was a star because he patiently and persistently created content and engaged with his audience in a way that created a glue-like emotional bond. That is blogging, that is branding, at its best. Content on auto-pilot Finally, I…

    {grow}in Social Content- 8 readers -
  • From Podcast Host to Full-Blown Personal Brand Entrepreneur, with Colin Gray

    … The Podcast Host, Colin Gray, joins the show as he shares how he’s developed his podcast into a long-standing business based around his personal brand. Chris and Colin also talk about the CEO mindset, marketing strategies for your podcast, and what he has planned for The Podcast Host in the future. On this episode of Youpreneur FM, we shine…

    Copyblogger- 10 readers -
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