Personal Branding

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual's body, clothing, physical appearance, digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression.[citation needed] The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
Posts about Personal Branding
    • A significant content insight if you’re marketing personal services

      By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some observations I made: All of their new bu ...

      {grow}- 18 readers -
    • What is your strategy in an era of brand resistance?

      By Mark Schaefer I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it. If you’re marketing to consumers the same way you did five years ago, you’re probably falling behind.

      {grow}- 9 readers -
    • Finding your place on the web, when it seems so crowded out here

      By Mark Schaefer One of the things I have written a lot about is the concept of the “saturated niche.” The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver. If an industry category is flooded with helpful content from competitors, it might be difficult, ...

      {grow}in Social- 11 readers -
  • When developing a personal brand, sometimes your dreams follow you

    … through writing my book KNOWN: The handbook for building and unleashing your personal brand in the digital age, I didn’t necessarily follow my passion or my dream … my passion followed me. This was a pattern I heard over and over again from people who are absolutely killing it in their fields. They DIDN’T follow their passions at all. This runs…

    {grow}- 23 readers -
  • Social Media Hashtags in a Nutshell

    … are the ones who get it the quickest. Why? Because as I always say, social media is about people. It’s about conversation. It’s about having a conversation to connect with real people. Social media simply makes it easier to do such. Social media is not rocket science. We believe that most of marketing, business and life really can be simplified and put…

    Pam Marketing Nutin Social Content Facebook Twitter How To's- 22 readers -
  • Can you blog effectively if you need to be liked?

    … obligatory and dutiful. People are writing what they think they should write to “fit in.” But the goal is not to fit in. It’s to stand out. If you didn’t have to worry about “being liked,” but focused on “being fair,” how would that affect your approach to creating content? Is that a difficult shift? How would your content improve if you focused…

    {grow}- 18 readers -
  • 19-Year-Old Shows Anybody Can Become Known With Commitment

    … By Danielle Conte, {grow} Community Member In Mark Schaefer’s new book, KNOWN, he makes the case that anybody can attain the authority, presence, and reputation to make their dreams come true. It doesn’t matter what you look like, the color of your skin or how dark your life has been. Mark teaches us that anybody has the opportunity to become…

    {grow}- 19 readers -
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