Personal Branding

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual's body, clothing, physical appearance, digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression.[citation needed] The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
Posts about Personal Branding
    • Can anybody become known? Let’s ask the janitor.

      Faith McKinney with U.S. Vice President Mike Pence By Faith McKinney, {grow} Community Member I have just listened to the audio version of Mark Schaefer’s book KNOWN: The handbook for building and unleashing your personal brand in the digital age. He begins the book by asking this bold question, “Can anybody become known?” I want to prove to you today, that no matter who yo ...

      {grow}- 24 readers -
    • The path to content success: Crushing self doubt

      By Mark Schaefer By any measure, Antonio Centeno is a success and an inspiration. He has a multi-million-dollar business. A beautiful family. More than a million followers on YouTube. That’s why it was so surprising to me to learn that at times he feels like a fraud. Antonio Centeno I met this amazing man while working on my book KNOWN: The handbook for building and unlea ...

      {grow}in Content- 15 readers -
    • How to select a common topic for a blog (or video or podcast)

      When I coach executives about content marketing or personal blogging, a very common problem I encounter is the challenge of focusing on a single topic for a blog (or podcast or video series). “I like so many things,” my clients will say. “How do I pick just one?” But it is something that must happen.

      {grow}in How To's- 18 readers -
  • Content monetization, brocial media, and the role of love in business

    … system to help, help, help, instead of sell, sell, sell. And when I say sell, sell, sell, I don’t mean just your product, I also mean yourself. It’s not about you. It’s about them. Being a leader starts by elevating others instead of turning social media into your own personal cable channel. Phil: People turn it into social me-me-media. Mark…

    {grow}in Content- 20 readers -
  • How to be strategically authentic

    … on the web varies greatly from the “full meal deal” which includes addictions, neuroses, and break-ups, to the “stoic plan” which contains very little personal information at all. The amount of personal information we share isn’t just a reflection of our personality. It’s a reflection of who we want to be and the story we want to tell about ourselves…

    {grow}in How To's- 14 readers -
  • Stop creating Random Acts of Content

    … By Mark Schaefer I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. The company had little pockets of activity across their divisions but they were just not gaining any traction. After listening intently for a couple…

    {grow}in Content- 20 readers -
  • Personal Branding for Business Owners: Is It Necessary?

    … Personal Branding for Business Owners: Is It Necessary? March 18, 2017 By Dana Davis Leave a Comment Social media has really changed the way we look at personal branding. Professionals can now share their expertise with millions of followers on a regular basis. Readers can interact with their idols directly. For professionals, social media…

    Dana Davis/ Growmap- 18 readers -
  • Why 30 may be the most important number of your career

    … that still persist at every public company that has to answer to shareholders. And that is why this number — 30 — is so hard to deal with. The magic of 30 In the process of writing my book KNOWN: The handbook for building and unleashing your personal brand in the digital age, I interviewed nearly 100 people who are known in their fields. Naturally, I…

    {grow}- 18 readers -
  • Adjusting to the new sales strategies with Anthony Iannarino

    … of becoming known. Today, I’m highlighting Anthony Iannarino, an author, speaker, and consultant who specializes in modern sales strategy. Like many people in my book, Anthony overcame severe personal obstacles to become known — in his case, a surgery that removed part of his brain! Let’s hear how his personal authority evolved on the web: Mark…

    {grow}- 21 readers -
  • Make Your Mark: A “Space” Suggestion for KNOWN

    … By Kiki Schirr, {grow} Contributing Columnist In Chapter 5 of Mark Schaefer’s new book, KNOWN: The handbook for building and unleashing your personal brand in the digital age, he suggests eight strategies to find your own “space.” By space, he means your own corner of the Internet in which to flourish — an un-contested, or under-served, niche…

    {grow}- 14 readers -
  • A strategy to stay relevant in a tumultuous marketing world

    … By Mark Schaefer Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating. The stakes were high and I was facing…

    {grow}- 15 readers -
  • Why Use Snapchat?

    … depending on who I’m talking to. As an entrepreneur, I think you really should give Snapchat a chance. Why? Here’s why. 1. Unique Perspective You can show a different perspective on Snapchat Stories. It feels more personal as you show people how you see it from your point of view. Your followers typically see your pretty photos on Instagram, text…

    Dennis Seymour/ Den's Blogin Social- 12 readers -
  • Social media proficiency: A life skill?

    … titled … KNOWN. Why is it important for senior executives to master something like social media and personal branding? Don’t they have enough on their plates? “I believe social media proficiency is a life skill,” Robert told me. “We will be more effective leaders and employees by optimizing our full potential, our full network, in the digital space…

    {grow}in Social- 17 readers -
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