Personal Branding

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual's body, clothing, physical appearance, digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression.[citation needed] The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
Posts about Personal Branding
  • 3 Things You Must Know for a Successful Social Media Marketing Career

    … Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? Or it could be you are having a hard time landing or even keeping the job in the first…

    Pam Marketing Nutin Social- 23 readers -
  • Brand Storytelling 101: 6 Must Have Content Elements

    … and case studies Supporting Resources: Brand Storytelling in a Nutshell: 10 Foundational Elements of Brand Storytelling 7 Foundational Steps to Build Your Personal Brand Welcome to the Inspiration Age Welcome to the Participation Age How to Connect with Your Audience in a Human Way in the Inspiration Age Brand Strategy in a Nutshell…

    Pam Marketing Nutin Social Content- 20 readers -
  • Three ways people fumble their personal brand strategy

    … By Mark Schaefer Since I published my book KNOWN, I’ve had an incredible amount of fun coaching dozens of people through a process to create a profound online presence. I’m starting to see that there are three specific issues where people get stuck when embarking on their personal brand strategy. Today, I’m going to name these three areas…

    {grow}- 14 readers -
  • Mental toughness, personal crisis, and the role of grit in your success

    …, what do you do? The role of grit in personal success Writing my book KNOWN was an extraordinary experience because it allowed me to hear the stories of dozens of people who had become known in diverse careers such as real estate, education, banking, art, banking and other fields. And through the interviews, I began to detect a pattern. The people who…

    {grow}- 13 readers -
  • Use This Surefire Guide To Boost Your Social Media Followers

    … By Brooke B. Sellas, {grow} Contributing Columnist Do social media followers matter? (Hint: they do) We’re supposed to turn up our noses at vanity metrics, but if you’re a social media marketer working on behalf of a client, you know follower growth is always top of mind. Nearly all of our clients choose “growing and engaging audiences…

    {grow}in Social- 17 readers -
  • Once you’re “KNOWN,” here’s how to stay that way

    … By Ian Cleary, {grow} Community Member In Mark’s book called “KNOWN,” he walks his readers through an excellent process for becoming known for something as a way to build your personal brand. But everyone who is ‘known’ for something shares one common concern – losing that recognition. And that concern is valid. Just because you…

    {grow}in How To's- 13 readers -
  • Which is more important: The content, or the person?

    … By Mark Schaefer I lectured before a university class the other day and a student asked a great question: “When creating a personal brand, which is more important, the content, or the person creating the content?” Curiously, the answer to this may depend on where you are on your personal branding journey. Let’s dive into this today. The human…

    {grow}- 24 readers -
  • What is your strategy in an era of brand resistance?

    … By Mark Schaefer I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it. If you’re marketing to consumers the same way you did five years ago, you’re probably falling behind. Today I want…

    {grow}- 15 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 22 readers -
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