Personal Selling

A sale is the act of selling a product or service in return for money or other compensation. Signalling completion of the prospective stage, it is the beginning of an engagement between customer and vendor or the extension of that engagement.The seller or salesperson – the provider of the goods or services – completes a sale in response to an acquisition or to an appropriation[citation needed] or to a request. There follows the passing of title (property or ownership) in the item, and the application and due settlement of a price, the obligation for which arises due to the seller's requirement to pass ownership.
Posts about Personal Selling
  • You’ve hit marketing gold when the dog doesn’t bark

    … on expensive personal selling initiatives and wisely re-allocated its resources into aggressive plans for R&D, product improvement, and new services the procurement professionals were asking for in the research. I assumed the competitors would have access to the same sentiments from their purchasing contacts and yet they were INCREASING…

    {grow}- 6 readers -
  • Social selling, social business, social employees and other hype

    … to identify the problem. Sales professionals told me they never bought into the program, citing the fact that their customers were passive social media consumers, if they were on there at all. Turns out they were right. Research showed their competitors were dramatically increasing their spending on personal selling and it was working. What was going…

    {grow}in Social- 8 readers -
  • Advertising Engagement: Past, Present And Future

    … to propagate theories. This long search for the answer began publicly just before the start of the 19th century, with an early advertising pioneer, E. St. Elmo Lewis, who laid the groundwork for the dominant model still in wide use today. The Engagement Argument Begins: 1898 & The Stages Of Advertising Persuasion In 1898, the American advertising…

    Peter Minnium/ Marketing Landin Display- 18 readers -
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