Personal Selling

A sale is the act of selling a product or service in return for money or other compensation. Signalling completion of the prospective stage, it is the beginning of an engagement between customer and vendor or the extension of that engagement.The seller or salesperson – the provider of the goods or services – completes a sale in response to an acquisition or to an appropriation[citation needed] or to a request. There follows the passing of title (property or ownership) in the item, and the application and due settlement of a price, the obligation for which arises due to the seller's requirement to pass ownership.
Posts about Personal Selling
  • You’ve hit marketing gold when the dog doesn’t bark

    … on expensive personal selling initiatives and wisely re-allocated its resources into aggressive plans for R&D, product improvement, and new services the procurement professionals were asking for in the research. I assumed the competitors would have access to the same sentiments from their purchasing contacts and yet they were INCREASING…

    {grow}- 5 readers -
  • Social selling, social business, social employees and other hype

    … It’s always interesting to see the parade of buzzwords march through the old blog reader. Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! Here are three “trends” that I believe are severely over-hyped. I am NOT saying they are without value. I am saying that a lot of the buzz…

    {grow}in Social- 6 readers -
  • Advertising Engagement: Past, Present And Future

    … the interactive evolution began, print, billboard, radio, and TV ads filled the ether, and practitioners worked hard to determine their effectiveness. Smart marketers, agencies, and publishers understand this history, internalizing and reflecting in their current approaches the lessons learned, while continuing to evolve their frameworks and tools…

    Peter Minnium/ Marketing Landin Display- 13 readers -
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