Personal Selling

A sale is the act of selling a product or service in return for money or other compensation. Signalling completion of the prospective stage, it is the beginning of an engagement between customer and vendor or the extension of that engagement.The seller or salesperson – the provider of the goods or services – completes a sale in response to an acquisition or to an appropriation[citation needed] or to a request. There follows the passing of title (property or ownership) in the item, and the application and due settlement of a price, the obligation for which arises due to the seller's requirement to pass ownership.
Posts about Personal Selling
  • You’ve hit marketing gold when the dog doesn’t bark

    … then, and on almost every marketing project I work on today: “When the dog doesn’t bark, it’s time to dig deeper.” This might seem like cryptic and strange advice, but it is so very wise and relevant in this age of Big Data and analytics. Let me explain, through an example. I recently worked on a brand marketing project for a global B2B company. This corporation…

    {grow}- 6 readers -
  • Social selling, social business, social employees and other hype

    … to identify the problem. Sales professionals told me they never bought into the program, citing the fact that their customers were passive social media consumers, if they were on there at all. Turns out they were right. Research showed their competitors were dramatically increasing their spending on personal selling and it was working. What was going…

    {grow}in Social- 8 readers -
  • Advertising Engagement: Past, Present And Future

    … and sales pioneer E. St. Elmo Lewis developed a practical sales tool based on the mechanisms of personal selling. The most successful salesmen, Lewis postulated, followed an orderly, four-step process that coincided with four cognitive phases that consumers go through when buying a product. While he developed these principles based on personal…

    Peter Minnium/ Marketing Landin Display- 18 readers -
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