Personalisation

    • Eight content marketing trends to think about in 2017

      It’s time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Content marketing is an integral part of a digital marketing strategy, and as it grows even more popular in 2016, it’s time to maximise its effectiveness in 2017 and examine all the new possibilities that may be useful for your brand.

      Search Engine Watchin Content- 14 readers -
    • Why local matters, even for national advertisers

      There’s been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features. These features like Customer Match and Custom Audiences allow advertisers to target consumers based on previous data captured. These targeting capabilities have been incredible at driving improved return on investment.

      Jason Tabeling/ Search Engine Watchin Social- 12 readers -
  • How paid search and personalisation can work together

    … We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one. Caroline Reynolds, VP of Paid Search at iProspect, gave a presentation at the Content Marketing Association’s most recent Digital Breakfast explaining exactly how personalisation and paid search can work together. It’s never been…

    Search Engine Watchin Paid Search How To's- 9 readers -
  • Are your emails personal enough?

    … When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them. Return Path’s new report in partnership with Ascend2: Strategies and Tactics for Data-Driven Marketing delves into the goals of B2C marketing influencers and how they are using data to improve their email…

    Luke Richards/ Search Engine Watchin EMail- 10 readers -
  • How to use purchase intent for more effective keyword search

    … If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Have you experienced one or more of these problems with your SEO and PPC ads? • Your pages are ranking well, even at number one…

    Motoko Hunt/ Search Engine Watch- 11 readers -
  • How are beacons going to affect search marketing?

    Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that makes beacons and management software, so it’s not just me being boring). I’ve found little doubt that it will bring some very fundamental changes to the way we reach customers, and the type of targeting and data management we’ll ...

    Matt Owen/ Search Engine Watch- 14 readers -
  • When will responsive websites respond to user context?

    … Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply reformatting ubiquitous content to suit different devices. Goal of web (or app) advertising: right message, right person, right place, right time. Goal of website (or app) content: whoever…

    Search Engine Watchin Mobile- 12 readers -
  • 5 ways to use personalisation in your email marketing

    … Email marketing is about nurturing a connection with your audience. Personalising your emails gives you a cracking shortcut. How? Well, think about your own email habits. Given the choice between a generic email sent to every subscriber and an email that has been curated for your specific interests, which would you rather read? The stats fuel…

    Constant Contactin EMail- 17 readers -
  • Month in Numbers: January 2015

    … to the national averages? Can you benefit from Twitter’s feed being automated in Google search results? What do you foresee being the biggest marketing opportunities in 2015 and beyond? These are all questions you should be asking yourself after reading January’s Month in Numbers. That’s all for now folks, stay tuned for next month’s stats. Related posts: Month in Numbers – January 2013 Month In Numbers: January 2014 Month in Numbers: December 2014 …

    Charlotte Hardy/ Attacat of Edinburghin Twitter- 10 readers -
  • Is Personalisation The Death of Exploration?

    … Personalisation has been one of the big trends in recent years, and I’ve worked with many brands who consider the personalisation of a customers’ digital experience to be key to their business and credibility. Many well known brands have been slow to get on board with personalisation, and in particular, working to adopt a multi-channel…

    Polly Pospelova/ State of Digital- 11 readers -
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