Personalities Of The Social Web

    • Understanding Generational Social Media Preferences

      By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7 in 10 Gen Xers will likely purchase ...

      {grow}in Social- 27 readers -
    • When Social Media Piranhas Strike

      By Clayton Carroll, {grow} Community Member We’ve seen it before. Someone disagrees with an influencer and the social media piranhas have a feeding frenzy. They quickly rip apart the dissenter. The piranhas hurl jeers and “insights” all designed to devour an opinion and shame that person from showing their face in public again.

      {grow}in Social- 10 readers -
  • 15 Thought-provoking quotes about innovation and success

    … but to create change. Once they are determined, there is nothing you could do or say to move them off their goal.” “To be a great company, you need to manage the social aspect of the company. Many start-ups are lacking this because they have not been around long enough to develop this competency. General Motors knows how to help employees, manage…

    {grow}- 10 readers -
  • Social media predicts the next Carpool Karaoke stars

    … on their shared interests and affinities, we can easily see who is most relevant to the passionate Carpool Karaoke audience. To begin my analysis, I ran a Tweet Content Report on anyone mentioning “Carpool Karaoke” on Twitter in the past 30 days. We can easily see a break out out of interest-based clusters such as: 5SOS Super Fans, Marketing/Tech…

    {grow}- 12 readers -
  • Exciting Millennial Marketers to Watch

    … By Kiki Schirr, {grow} Contributing Columnist Sometimes it can be discouraging to watch marketers with a large following. “400,000 readers a month?” I sometimes think. “My blog will never get that sort of traffic.” And besides the slight feelings of inferiority that it can cause, most marketers with a large following have already found…

    {grow}- 6 readers -
  • The future of content marketing strategy

    … In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough…

    {grow}in EMail Content- 12 readers -
  • The art and science of developing an enterprise content strategy

    …? Kevin: I think this will depend on a deeper reliance on data and technology. I think when we look at the changes in the platforms and evolving ways people use information, there’s more we can do. There are more ways to connect in this ecosystem of social networks — connect people to our own experiences. The information density you have written…

    {grow}in Social Content- 14 readers -
  • How to make a living on Vine

    … from Vine!” and then it was “you are JuanPa Zurita” as if I was an artist they admire. Then I was asked to be on TV shows and attend meet-ups and conferences in different states in Mexico … Really crazy! And of course I started making money, not only with Vine, but also Twitter, Instagram and Facebook, because as Vine grew, my other social networks…

    {grow}in Social How To's- 9 readers -
  • Ian Cleary and the Art of Guerilla Networking Success

    … in Tennessee in between U.S. speaking events and I grabbed this opportunity to have him share some of his networking secrets through this short video interview. Ian’s keys to networking success A few of the topics covered in this video: Why Ian goes to conferences and doesn’t attend a single session How Ian uses free consulting opportunities…

    {grow}in Social Facebook- 8 readers -
  • Unmarketing, Unselling and the Unmistakable Scott Stratten

    … Tricks. The always-entertaining Stratten gives us some insight into his new view of the traditional sales funnel in this short video interview. Click here if you cannot see the video interview with Scott Stratten. Book link is an affiliate link. The post Unmarketing, Unselling and the Unmistakable Scott Stratten appeared first on Schaefer Marketing…

    {grow}- 7 readers -
  • Why Ann Handley is the Queen of Content

    … Ann Handley is one of the most interesting people I know. She’s an enigma. Which makes her interesting. Ann is undeniably among the social media elite yet down to earth and accessible. She is a consummate professional but would not hesitate to make a hilarious point by crawling on a stage like a tiger. Ann has the heart of an entrepreneur…

    {grow}in Social Content- 7 readers -
  • An interview with the world’s youngest blogger

    … blog. If you have a word of encouragement for him please leave it in the comment section below. You can visit Martim on WordPress at http://cooldudediamond.wordpress.com The post An interview with the world’s youngest blogger appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Creating the beautiful blog with Stanford Smith Tapping into the pulse of social media in Asia An unexpected blogging journey with Jeff Bullas …

    {grow}- 9 readers -
  • Creating the beautiful blog with Stanford Smith

    … Click here if you can’t see the video interview with Stanford Smith of Pushing Social. I recently had a chance to catch up with Stanford Smith, one of the best social media marketing minds in the business and certainly the go-to-guy for all things blogging. Stan was the co-author of the best-selling book Born to Blog: Building Your Blog…

    {grow}- 15 readers -
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