Personalities Of The Social Web

  • Tearing down the house: How to handle social media haters

    … By Mark Schaefer I live in a quaint lake community where there is a mix of new, modern homes and cottages built in the 1960s and 70s. As the value of lake land goes up, we are seeing many of these smaller houses being torn down to make away for a bigger and more modern structure. Such was the case this week when a house on the other side of my…

    {grow}in Social How To's- 19 readers -
  • When Social Media Piranhas Strike

    … By Clayton Carroll, {grow} Community Member We’ve seen it before. Someone disagrees with an influencer and the social media piranhas have a feeding frenzy. They quickly rip apart the dissenter. The piranhas hurl jeers and “insights” all designed to devour an opinion and shame that person from showing their face in public again. Faced…

    {grow}in Social- 13 readers -
  • Understanding Generational Social Media Preferences

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7…

    {grow}in Social- 32 readers -
  • 15 Thought-provoking quotes about innovation and success

    … but to create change. Once they are determined, there is nothing you could do or say to move them off their goal.” “To be a great company, you need to manage the social aspect of the company. Many start-ups are lacking this because they have not been around long enough to develop this competency. General Motors knows how to help employees, manage…

    {grow}- 17 readers -
  • Social media predicts the next Carpool Karaoke stars

    … By Hannah Chapple, {grow} Community Member Karaoke, anyone? Last week, Apple Inc. announced they’ve ordered a 16-episode Carpool Karaoke series from CBS to be hosted exclusively on their online music-streaming service, Apple Music. If you’ve never watched the Carpool Karaoke skit, well, you’re missing out — big time! The new Apple series…

    {grow}- 19 readers -
  • Exciting Millennial Marketers to Watch

    … judge) website. The post Exciting Millennial Marketers to Watch appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Does a lean start-up mean lean ethics, too? From newbie to expert, here are the best social media tools for your business Marketing Resources for 2016: Old School meets New Cool …

    {grow}- 7 readers -
  • The future of content marketing strategy

    … post on Facebook and content distribution strategy Please support our extraordinary sponsors. Our content is free because of their generosity. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster…

    {grow}in EMail Content- 15 readers -
  • The art and science of developing an enterprise content strategy

    …? Kevin: I think this will depend on a deeper reliance on data and technology. I think when we look at the changes in the platforms and evolving ways people use information, there’s more we can do. There are more ways to connect in this ecosystem of social networks — connect people to our own experiences. The information density you have written…

    {grow}in Social Content- 16 readers -
  • How to make a living on Vine

    … from Vine!” and then it was “you are JuanPa Zurita” as if I was an artist they admire. Then I was asked to be on TV shows and attend meet-ups and conferences in different states in Mexico … Really crazy! And of course I started making money, not only with Vine, but also Twitter, Instagram and Facebook, because as Vine grew, my other social networks…

    {grow}in Social How To's- 10 readers -
  • Ian Cleary and the Art of Guerilla Networking Success

    … moments sharing his company in pubs. Ian has come from nowhere on the digital marketing scene to becoming a well-known blogger, speaker and consultant through Razor Social. He achieved his rapid success by establishing a niche in social media tool evaluation, hard work, and amazing networking success. Ian recently stayed with me at my home…

    {grow}in Social Facebook- 9 readers -
  • Unmarketing, Unselling and the Unmistakable Scott Stratten

    … Scott Stratten is certainly one of the most colorful and interesting personalities of the social web and I had a chance to catch up with him to discuss his latest literary effort, UnSelling: The New Customer Experience. Scott is a lightening rod for marketing’s weirdest ideas, a sort of human Ripley’s Believe it or Not of Stupid Marketing…

    {grow}- 16 readers -
  • Why Ann Handley is the Queen of Content

    Ann Handley is one of the most interesting people I know. She’s an enigma. Which makes her interesting. Ann is undeniably among the social media elite yet down to earth and accessible. She is a consummate professional but would not hesitate to make a hilarious point by crawling on a stage like a tiger.

    {grow}- 10 readers -
  • An interview with the world’s youngest blogger

    … blog. If you have a word of encouragement for him please leave it in the comment section below. You can visit Martim on WordPress at The post An interview with the world’s youngest blogger appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Creating the beautiful blog with Stanford Smith Tapping into the pulse of social media in Asia An unexpected blogging journey with Jeff Bullas …

    {grow}- 9 readers -
  • Creating the beautiful blog with Stanford Smith

    … Click here if you can’t see the video interview with Stanford Smith of Pushing Social. I recently had a chance to catch up with Stanford Smith, one of the best social media marketing minds in the business and certainly the go-to-guy for all things blogging. Stan was the co-author of the best-selling book Born to Blog: Building Your Blog…

    {grow}- 22 readers -
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