Personalities Of The Social Web

    • The future of humor in marketing with The Marketoonist

      By Mark Schaefer One of my great marketing heroes is Tom Fishburne. Not only is he a brilliant innovator and marketer, he is THE WORLD-FAMOUS MARKETOONIST: On the new episode of The Marketing Companion, Tom Webster and I had the great fun and pleasure of interviewing Tom about humor in marketing including … The “slow revelation” that made him realize humor could be a key ...

      {grow}- 8 readers -
  • Tearing down the house: How to handle social media haters

    … hateful comments on social media. I’ve received emails, physical mail, and even voicemails from people telling me how stupid, ignorant, disgusting, and appalling I am to them. “And while I’ve been told I have the skin of a rhinoceros, these vicious statements have left scars of my emotions. Online influence is not for the faint of heart…

    {grow}in Social How To's- 19 readers -
  • When Social Media Piranhas Strike

    … By Clayton Carroll, {grow} Community Member We’ve seen it before. Someone disagrees with an influencer and the social media piranhas have a feeding frenzy. They quickly rip apart the dissenter. The piranhas hurl jeers and “insights” all designed to devour an opinion and shame that person from showing their face in public again. Faced…

    {grow}in Social- 13 readers -
  • Understanding Generational Social Media Preferences

    … in 10 Gen Xers will likely purchase something from a brand they follow 64.7% of Gen Xers use Facebook regularly Gen Xers are twice as likely to follow a brand on social as Baby Boomers are The Sprout report is chockful of stats on Millennials, Generation X, and Baby Boomers. I’ll unpack the most important stats here to underscore…

    {grow}in Social- 34 readers -
  • 15 Thought-provoking quotes about innovation and success

    … but to create change. Once they are determined, there is nothing you could do or say to move them off their goal.” “To be a great company, you need to manage the social aspect of the company. Many start-ups are lacking this because they have not been around long enough to develop this competency. General Motors knows how to help employees, manage…

    {grow}- 18 readers -
  • Social media predicts the next Carpool Karaoke stars

    … factors that come into play when making a host selection, affinity data is the perfect way to identify potential candidates that will leave a lasting impression. In other words, we can can have some fun by predicting for Apple who the most popular host would be based on social media data! Using a platform like Affinio, which analyzes audiences based…

    {grow}- 19 readers -
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