• Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign

      Capturing the attention of your customers isn’t always easy. They’re not only busy, they’re constantly bombarded with marketing messages in the inbox and beyond. They key to holding your customer’s attention is delivering it in a compelling way. That’s why storytelling is key for creating successful email content.

      Movable Ink Blogin EMail- 13 readers -
  • How Brands Can Find the ‘Advertisable Moments’ They’re Missing

    … There is no digital equivalent to primetime TV hours in the living room. Advertisable moments exist in a range of digital and physical contexts beyond TV sets and even beyond desktop browsers — and if a brand wants to capitalize on all available moments (especially those proverbial micro-moments) it has to look for ad opportunities in unexpected…

    Street Fightin How To's- 19 readers -
  • How to get evergreen results from your landing page optimization

    … testing, but landing page optimization is also intertwined with your personalization strategy. For many marketers, personalized landing pages are becoming more normal. And personalization opens the door to even more potential customer insights. Assuming you already have visitor segments, you should test the personalized experiences on your landing…

    WiderFunnelin Paid Search How To's- 11 readers -
  • How Personalization Is Changing Content Marketing

    …-party sources, and then use that to inform future content deployments. The future of the practice, however, is supposed to be much more automated. Martech companies promise a customer journey filled with content automatically optimized and personalized for each customer. A/B testing headlines, content recommendations, and automated email campaigns…

    Dillon Baker/ The Content Strategistin Content How To's- 20 readers -
  • Campaign Monitor VS MailChimp: How to Choose the Best Email Marketing Platform

    … the most out of their email marketing strategies. MailChimp MailChimp is one of the largest email marketing platforms, servicing over 15 million people around the globe. Business owners can create targeted campaigns and initiate product follow-ups with their customers. By using the drag-and-drop email builder, you can design campaigns that meet…

    Growmapin EMail How To's- 24 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds…

    Marketing Technology Blog- 32 readers -
  • Point Inside Announces Personalization Tool for In-Store Marketing

    … As retailers grapple with how to meet consumer demand for more personalized mobile experiences, the in-store product location firm Point Inside is announcing a new service today that will leverage historical shopping information to allow retailers to serve shoppers more relevant deals on their phones. Point Inside’s new Deals Personalization…

    Stephanie Miles/ Street Fight- 21 readers -
  • Ecrebo: Personalizing Your POS Experience

    … journey is underway. One such opportunity is being called POS Marketing. POS stands for Point of Sale, and it’s the equipment that retail outlets utilize to get you checked out. It’s not uncommon for companies to have loyalty systems and discount cards to track purchases down to the consumer… but the data is often compiled and used later to market…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Luxury Lingerie Maker Cosabella Drives Sales with Email, Social Media

    … personalization from Sentient Technologies, is less costly than what it was spending with agencies. Cosabella has about 50,000 newsletter subscribers — 30% of whom are men — 47,000 likes on Facebook, and 40,000 Instagram followers. It used to treat Facebook and other social media primarily as a space to run the same ads it showed web-wide…

    Street Fightin Social Display EMail- 24 readers -
  • InMoment Study Reveals 6 Unexpected Keys to Personalization

    … Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, 45% of consumers prioritize having a personalized experience for support interactions over those dealing with marketing Tweet This! or purchase process personalization…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • 9 digital marketing trends to stay on top of in 2017

    …Reading Time: 8 minutes The experts weigh in on this year’s most important trends It’s January 24, and marketers are striding forward into 2017. This post is a collection of predictions from a few of our favorite digital marketing experts on the trends that you must pay attention to this year. From copy guru Joanna Wiebe, to Hubspot UX-pert Austin…

    WiderFunnelin Paid Search- 38 readers -
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