• How to escape Google’s filter bubble

    … also be utilized: Social media Capitalize on highly shareable content to expand your degrees of separation and drive traffic to your website. You will be competing against each social platform’s own version of the filter bubble, but this is somewhat mitigated by the ability to share content. Paid search and social If the bubbles are proving too strong…

    Search Engine Watchin Social Paid Search How To's- 18 readers -
  • What do we know so far about Google’s new homepage?

    …, and with Google Posts incorporated into this news feed, there are certainly elements reminiscent of a certain social network in Google’s new homepage initiative. Readers may also recall the launch of iGoogle in 2005, a similar attempt to add some personalization to the homepage. That said, it seems more likely that these changes have been rolled out…

    Search Engine Watchin Social- 18 readers -
  • How to Master Content Segmentation & Personalization

    … One of the most important words in marketing right now is relevance. Storytelling is great, and plenty of brands have stepped up their creative efforts, but investing the time and money to tell a good story is wasted without a strong strategy backing it up. Contently and OneSpot partnered on this webinar to analyze how brands use segmentation…

    The Content Strategistin Content How To's- 15 readers -
  • Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign

    … by providing a detailed snapshot of all of their customers interactions with the brand over the past two years. They included savings, points earned, number of purchases, orders with free shipping and the total years they’ve been a member. The email is not only incredibly detailed, it uses data visualization and personalization to bring these numbers…

    Movable Ink Blogin EMail- 20 readers -
  • How Mr. Lube Canada leveraged data to create a personalized customer experience

    …. This has included writing over 300 case studies, moderating live event interviews, and producing video content. She earned her Bachelor of Arts in English Literature, Mass Communications and Film Studies from Saint Mary’s College in Notre Dame, Ind., and was a correspondent for USA Today College prior to joining MECLABS Institute. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Email Marketing Tags: canada, customer engagement, Email Marketing, mr. lube, personalization, user data, Webinars …

    MarketingSherpa Blogin EMail How To's- 19 readers -
  • How Brands Can Find the ‘Advertisable Moments’ They’re Missing

    … There is no digital equivalent to primetime TV hours in the living room. Advertisable moments exist in a range of digital and physical contexts beyond TV sets and even beyond desktop browsers — and if a brand wants to capitalize on all available moments (especially those proverbial micro-moments) it has to look for ad opportunities in unexpected…

    Street Fightin How To's- 22 readers -
  • How to get evergreen results from your landing page optimization

    Reading Time: 7 minutes Landing page optimization is old news. Seriously. A quick google will show you that Unbounce, QuickSprout, Moz, Qualaroo, Hubspot, Wordstream, Optimizely, CrazyEgg, VWO (and countless others), have been writing tips and guides on how to optimize your landing pages for years. Not to mention the several posts we have already published on the WiderFunnel blog since 2008.

    WiderFunnel- 14 readers -
  • How Personalization Is Changing Content Marketing

    Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. Twenty percent is a big number, one that could mean the difference between beating your competitors and going out of business.

    Dillon Baker/ The Content Strategist- 29 readers -
  • Campaign Monitor VS MailChimp: How to Choose the Best Email Marketing Platform

    … the most out of their email marketing strategies. MailChimp MailChimp is one of the largest email marketing platforms, servicing over 15 million people around the globe. Business owners can create targeted campaigns and initiate product follow-ups with their customers. By using the drag-and-drop email builder, you can design campaigns that meet…

    Growmapin EMail How To's- 30 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … and sites with the broader trend towards personalization, where data from various disparate platforms is brought together to develop insights that are targeted to the individual. Effectively integrating multiple data sources requires Big Data analytics and an understanding of what data truly matters in terms of producing positive customer-oriented…

    Marketing Technology Blog- 40 readers -
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