Personalization

    • What do we know so far about Google’s new homepage?

      Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks. This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996. The upgraded, dynamic entry point to the world’s biggest search engine will be available initially on mobile de ...

      Search Engine Watchin Social- 14 readers -
  • How to Master Content Segmentation & Personalization

    One of the most important words in marketing right now is relevance. Storytelling is great, and plenty of brands have stepped up their creative efforts, but investing the time and money to tell a good story is wasted without a strong strategy backing it up. Contently and OneSpot partnered on this webinar to analyze how brands use segmentation and personalization to increase si ...

    The Content Strategist- 15 readers -
  • Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign

    … by providing a detailed snapshot of all of their customers interactions with the brand over the past two years. They included savings, points earned, number of purchases, orders with free shipping and the total years they’ve been a member. The email is not only incredibly detailed, it uses data visualization and personalization to bring these numbers…

    Movable Ink Blogin EMail- 20 readers -
  • How Brands Can Find the ‘Advertisable Moments’ They’re Missing

    … means, a deeper understanding of behavior patterns, and paying attention to the cracks between devices where opportunities are often lost. Matthew Tilley is senior director of marketing at MaxPoint, a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance. Before joining MaxPoint, he led the marketing of promotion settlement and consulting services at Inmar, one of the leading digital and paper coupon process in the US. …

    Street Fightin How To's- 22 readers -
  • How to get evergreen results from your landing page optimization

    … testing, but landing page optimization is also intertwined with your personalization strategy. For many marketers, personalized landing pages are becoming more normal. And personalization opens the door to even more potential customer insights. Assuming you already have visitor segments, you should test the personalized experiences on your landing…

    WiderFunnelin Paid Search How To's- 12 readers -
  • How Personalization Is Changing Content Marketing

    … Marketing Institute’s generous definition of the concept, “content personalization is a strategy that exploits visitor or prospect data to deliver relevant content based the interests and preferences of the target audience.” Publishers and brands alike have been creating content based on audience profiles for years; the difference today…

    Dillon Baker/ The Content Strategistin Content How To's- 25 readers -
  • Campaign Monitor VS MailChimp: How to Choose the Best Email Marketing Platform

    … the most out of their email marketing strategies. MailChimp MailChimp is one of the largest email marketing platforms, servicing over 15 million people around the globe. Business owners can create targeted campaigns and initiate product follow-ups with their customers. By using the drag-and-drop email builder, you can design campaigns that meet…

    Growmapin EMail How To's- 28 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … and sites with the broader trend towards personalization, where data from various disparate platforms is brought together to develop insights that are targeted to the individual. Effectively integrating multiple data sources requires Big Data analytics and an understanding of what data truly matters in terms of producing positive customer-oriented…

    Marketing Technology Blog- 39 readers -
  • Point Inside Announces Personalization Tool for In-Store Marketing

    … this now more than ever,” he says. According to a 2016 survey by Sitecore and Vanson Bourne, more than one-third of adult Internet users expect the mobile apps they use to be more personalized over the next three years. Similar research from the CMO Council showed that marketers with personalized content see higher response and engagement rates…

    Stephanie Miles/ Street Fight- 21 readers -
  • Ecrebo: Personalizing Your POS Experience

    … Advancements in technology are offering incredible opportunities for companies to improve the customer experience. Personalization isn’t just profitable for businesses, it’s appreciated by consumers. We want the businesses that we frequent to recognize who we are, reward us for our patronage, and make recommendations to us when the buying…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • Luxury Lingerie Maker Cosabella Drives Sales with Email, Social Media

    … personalization from Sentient Technologies, is less costly than what it was spending with agencies. Cosabella has about 50,000 newsletter subscribers — 30% of whom are men — 47,000 likes on Facebook, and 40,000 Instagram followers. It used to treat Facebook and other social media primarily as a space to run the same ads it showed web-wide…

    Street Fightin Social Display EMail- 24 readers -
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