Personalization

  • InMoment Study Reveals 6 Unexpected Keys to Personalization

    … Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, 45% of consumers prioritize having a personalized experience for support interactions over those dealing with marketing Tweet This! or purchase process personalization. The gap…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 13 readers -
  • Flurry: Mobile App Usage Increased 11% in 2016

    … Flurry Analytics released a new report, which analyzed the time users spent in mobile applications in 2016. The data showed that overall app usage in 2016 grew by 11 percent when compared to 2015, and that time spent in apps grew by 69 percent. Messaging and social apps saw year-over-year session growth of 44 percent, while personalization…

    AllFacebook- 15 readers -
  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … in 2017. I’m talking about the use of micro-influencers within influencer marketing. Earlier this year, Markerly introduced a data study showcasing why micro-influencers are so valuable and why brands should seriously consider utilizing “regular folks” with dedicated social followings to promote their products instead of mega-celebrities that cost…

    AllTwitterin Social- 16 readers -
  • Social Media Is Finally Growing Up

    … for deep, meaningful insight and personalization is creating compelling opportunities for brands. In this new era, the most successful brands and advertisers will listen to the entire ecosystem of an industry rather than just a portion of the conversation, which represents the typical result of today’s measurement reporting. Providing an in-depth…

    AllTwitterin Social Facebook Twitter- 35 readers -
  • Content Marketing Trends to Follow in 2017

    … in the coming year? Personalization Regardless of the industry, personalization is here to stay. In the content marketing space, this has less to do with writing the customer’s name on their product and more to do with creating content specifically tailored to the targeted audience. Content that will not only engage them, but also speak volumes…

    Caitlynn Cush/ Scoopin Social EMail Content Blogging- 21 readers -
  • How to Hook Your Audience through Targeting

    …With So Many Fish in the Sea, Target Marketing Helps Hook the Right Ones When people buy goldfish as pets, they probably aren’t expecting to develop deep, emotional connections with these animals. Goldfish aren’t capable of showing affection, you can’t teach them how to fetch the morning paper, and everyone knows they have extremely short attention…

    Relevancein EMail How To's- 15 readers -
  • Marketers Are Uncertain But Embracing Mobile Location Data (Report)

    … Personalization and geotargeting have become integral parts of any marketing approach that hopes to connect with potential customers and audiences. Throughout the year, marketers have come to realize this, and they are using location data as a big part of this strategic shift. A study from mobile location analytics firm Factual examines these…

    Inside Facebook- 16 readers -
  • Marketing Personalization: 4 Keys to a Successful Foundation

    … Personalization is all the rage right now but it’s a strategy that can be quite insulting if it’s done incorrectly. Let’s take the most common example – how does it feel when you get an email message where it opens up, Dear %%FirstName%%… isn’t that the worst? While that’s an obvious example, the less obvious is sending irrelevant offers…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 3 Email Tips for Better Customer Experience

    …, different marketing vendors, etc. I am telling you to look at these because one of them almost certainly uses merge tags. I know Amazon loves to use these for personalization. You can use merge tags for first names, last names, emails, addresses, custom messages, etc. Adding these throughout your email, such as in the subject line, or email body could…

    E-Marketing Associatesin EMail Google- 7 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … percent said they anticipate significant increases in spending on such programs. For brands and marketers, their strategy needs to go beyond just having an application or a stagnant loyalty program. There are a multitude of mobile channels, methods of communication and personalization capabilities that can be leveraged to really engage consumers…

    AllFacebookin Mobile- 21 readers -
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