Personalization

    • Social Media Is Finally Growing Up

      Until recently, social media platforms have needed to build and remain inside their walled gardens to avoid sharing their competitive intelligence. However, Facebook’s recent announcement that it would collaborate with third parties to verify its viewing metrics signifies the inevitable and long-awaited validation phase of social media.

      AllTwitterin Social Facebook Twitter- 32 readers -
    • 3 Ways to Spark Successful Relationships With Micro-Influencers

      As 2016 has come to a close, brands and marketers alike will begin to look back at what was successful for them and consider what strategies to implement as 2017 kicks off. This year saw several marketing and advertising strategies take off—even Pokemon Go got into the act–but one method in particular is poised to continue as a powerful tool in 2017.

      AllTwitterin Social- 15 readers -
  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 10 readers -
  • Flurry: Mobile App Usage Increased 11% in 2016

    … Flurry Analytics released a new report, which analyzed the time users spent in mobile applications in 2016. The data showed that overall app usage in 2016 grew by 11 percent when compared to 2015, and that time spent in apps grew by 69 percent. Messaging and social apps saw year-over-year session growth of 44 percent, while personalization…

    AllFacebook- 11 readers -
  • Content Marketing Trends to Follow in 2017

    … As a content marketer it is not only a good rule of thumb to keep up on current trends, but also to look forward into the future for helpful tips that could very well either make your marketing agenda or brake it. For instance, what trends will carry over from this year to help shape your plans for 2017? What new advancements will change…

    Caitlynn Cush/ Scoopin Social EMail Content Blogging- 18 readers -
  • How to Hook Your Audience through Targeting

    …With So Many Fish in the Sea, Target Marketing Helps Hook the Right Ones When people buy goldfish as pets, they probably aren’t expecting to develop deep, emotional connections with these animals. Goldfish aren’t capable of showing affection, you can’t teach them how to fetch the morning paper, and everyone knows they have extremely short attention…

    Relevancein EMail How To's- 11 readers -
  • Marketers Are Uncertain But Embracing Mobile Location Data (Report)

    … Personalization and geotargeting have become integral parts of any marketing approach that hopes to connect with potential customers and audiences. Throughout the year, marketers have come to realize this, and they are using location data as a big part of this strategic shift. A study from mobile location analytics firm Factual examines these…

    Inside Facebook- 15 readers -
  • Marketing Personalization: 4 Keys to a Successful Foundation

    …. Explore how investing in the right platforms and people can pay off immensely. Transparency and security: People remain wary of personalization because they aren’t sure how data is being used and stored. That’s why control and security are so important. Some 60% of online users want to know how a website selects content personalized for them and 88…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 3 Email Tips for Better Customer Experience

    …, different marketing vendors, etc. I am telling you to look at these because one of them almost certainly uses merge tags. I know Amazon loves to use these for personalization. You can use merge tags for first names, last names, emails, addresses, custom messages, etc. Adding these throughout your email, such as in the subject line, or email body could…

    E-Marketing Associatesin EMail Google- 6 readers -
  • 2017 Predictions for Mobile Marketing and Loyalty Trends

    … percent said they anticipate significant increases in spending on such programs. For brands and marketers, their strategy needs to go beyond just having an application or a stagnant loyalty program. There are a multitude of mobile channels, methods of communication and personalization capabilities that can be leveraged to really engage consumers…

    AllFacebookin Mobile- 20 readers -
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … idea, gift cards are a great option. Make it simple. Use a loyalty program to bring them back – bringing back your fourth quarter customer can help drive sales during a slower first quarter. Provide special offers in exchange for reviews – reviews can help drive conversions year round. Take advantage of your higher traffic to increase…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Pinterest Debuts Auto-Play Video Ads, Explore Content-Discovery Feature

    … Auto-play video ads have arrived on Pinterest, along with a new Explore content-discovery feature for users. Pinterest announced in early August that it was developing a fully integrated native video player, and later that month, the social network launched Promoted Video, video ads containing featured Pins. Promoted videos have now gone…

    David Cohen/ AllFacebook- 16 readers -
  • How to Fix a Broken Lead-Nurturing Strategy

    … itself well to automation; many of the tasks involved are repetitive, and an automated process allows you to test hypotheses and improve your methods. “The biggest benefit of automated lead nurturing is the mass personalization that it enables across the entire lifecycle of a prospect or customer,” said Gabe Paley, former senior manager of marketing…

    The Content Strategist- 21 readers -
  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive…

    AllFacebook- 11 readers -
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