Personalization

    • 2017 Predictions for Mobile Marketing and Loyalty Trends

      Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017. According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13 percent said they anticipate signi ...

      AllFacebookin Mobile- 18 readers -
    • How to Fix a Broken Lead-Nurturing Strategy

      When you’re a content marketer who writes about content marketing, you start to see marketing analogies everywhere. I was reading about the glacial history of New York City the other day. Fifty thousand years ago, a sheet of ice one thousand feet thick sat right on top of the five boroughs. It’s far end extended down across Brooklyn and Queens, pushing soil, boulders, and anyt ...

      The Content Strategist- 21 readers -
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … The clock is ticking, but it’s not too late for e-commerce providers to tune up their sites to drive more conversions. This infographic from the conversion optimization experts at the good lays out 17 solid optimization tips that you should be implementing immediately if you hope to capitalize on holiday purchase traffic this season. There…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … examines the vital nature of omnichannel strategies. Of the 189 senior marketing leaders surveyed throughout the year, 94 percent agree that omnichannel is critical or important for reaching their business goals. However, many marketers are failing at implementation. Only 21 percent are using third-party tools to measure their cross-platform…

    AllFacebook- 11 readers -
  • Consumers Want Personalization In Exchange for Their Data (Infographic)

    … Personalization provides marketers with the opportunity to engage customers more fully. However, many marketers still struggle to leverage personalization data effectively and miss important opportunities as a result. An infographic from Bazaarvoice illustrates what consumers want from personalization and lists the steps brands should take…

    AllFacebook- 12 readers -
  • The Missing Piece of Chat Bot Technology: Consumer Intent

    … Facebook recently announced that businesses will be able to send consumers promotional messages through Facebook Messenger. More recently, we’ve seen announcements from Apple and Google announcing new investments in chat platforms such as iMessage and Allo. Why all of the buzz? Because chat technology–and chat bots in particular–present major…

    AllFacebookin Google Facebook Retargeting- 11 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … Retention is one of the biggest challenges facing mobile application developers today. In many cases, apps hemorrhage users within the first few days of downloading, and when new users are necessary to grow services, this clearly needs to change. A report from mobile marketing platform Leanplum looks at how a lack of focus on retention…

    Inside Facebookin Mobile- 10 readers -
  • Tuesday Catch-up: Why Personalization is the Future and a New Email Metric

    … Happy Tuesday, marketers! Ready to get back at it after the long Labor Day weekend? How about easing into the workweek with a quick look at some email marketing news? Here you go: Personalization important to email marketing’s future Personalization will continue to gain ground and be an integral part of email marketing’s future, according to Len…

    Movable Ink Blogin EMail- 5 readers -
  • 5 Ways Fashion Retailers Use Contextual Email Marketing

    … gives them ideas about how to use and style your offerings. Personalization Personalized emails get 2.5x higher click-through rates and 6x more sales and there are lots of opportunities for fashion retailers to take advantage of them. Basic personalization involves using your subscriber’s name in your subject line and/or email content. But to create…

    Movable Ink Blog- 15 readers -
Get the top posts daily into your mailbox!
More from around the web