Personalization

    • Campaign Monitor VS MailChimp: How to Choose the Best Email Marketing Platform

      Streamlining is the name of the game for small business owners. So many tasks make up their daily to-do lists. As a result, entrepreneurs depend on resources that can educate them and deliver solutions addressing inefficiencies. One of the biggest dilemmas business owners face is connecting with subscribers. Doing so can be challenging, time consuming, and expensive.

      Growmapin EMail How To's- 22 readers -
    • Ecrebo: Personalizing Your POS Experience

      Advancements in technology are offering incredible opportunities for companies to improve the customer experience. Personalization isn’t just profitable for businesses, it’s appreciated by consumers. We want the businesses that we frequent to recognize who we are, reward us for our patronage, and make recommendations to us when the buying journey is underway.

      Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … and sites with the broader trend towards personalization, where data from various disparate platforms is brought together to develop insights that are targeted to the individual. Effectively integrating multiple data sources requires Big Data analytics and an understanding of what data truly matters in terms of producing positive customer-oriented…

    Marketing Technology Blog- 16 readers -
  • Luxury Lingerie Maker Cosabella Drives Sales with Email, Social Media

    … personalization from Sentient Technologies, is less costly than what it was spending with agencies. Cosabella has about 50,000 newsletter subscribers — 30% of whom are men — 47,000 likes on Facebook, and 40,000 Instagram followers. It used to treat Facebook and other social media primarily as a space to run the same ads it showed web-wide…

    Street Fightin Social Display EMail- 19 readers -
  • InMoment Study Reveals 6 Unexpected Keys to Personalization

    … Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, 45% of consumers prioritize having a personalized experience for support interactions over those dealing with marketing Tweet This! or purchase process personalization. The gap…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 9 digital marketing trends to stay on top of in 2017

    … experience, including Javascript. For the Optimizer, this presents an immediate challenge: Almost every A/B testing tool, user research tool, and data-gathering tool on the market uses Javascript to work (the exceptions being A/B testing tools that run variations on the server-side). Google addressed the A/B testing challenge in August last year…

    WiderFunnelin Paid Search- 30 readers -
  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 13 readers -
  • Flurry: Mobile App Usage Increased 11% in 2016

    … Flurry Analytics released a new report, which analyzed the time users spent in mobile applications in 2016. The data showed that overall app usage in 2016 grew by 11 percent when compared to 2015, and that time spent in apps grew by 69 percent. Messaging and social apps saw year-over-year session growth of 44 percent, while personalization…

    AllFacebook- 15 readers -
  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … results. When working with major brands like Nike and AMC Theatres, the biggest question we get asked is: What is the best way to engage with a micro-influencer to start a campaign? When working with mega-celebrities, it’s generally easy–they have agents or marketing representatives you can reach out to directly to initiate contracts, and you work…

    AllTwitterin Social- 18 readers -
  • Social Media Is Finally Growing Up

    …. Facebook is poised to reap the benefits of opening insights up to third-party verifiers because it will be tapping into what I like to call “believable data.” The social network will have a far more insightful understanding of how brands can activate on its platform. With this move, Facebook is enabling brands to better activate and drive products…

    AllTwitterin Social Facebook Twitter- 40 readers -
  • Content Marketing Trends to Follow in 2017

    … not. With so many voices in the crowd, you have to try even harder to not only be heard but to be taken seriously. 2017 will be no different. It will be equally, if not more so, important to create only high-quality content in order to get noticed. Going Live via Streaming 2016 was the birth of Facebook live with all it’s bumps and hurdles. For instance…

    Caitlynn Cush/ Scoopin Social EMail Content Blogging- 24 readers -
  • How to Hook Your Audience through Targeting

    …With So Many Fish in the Sea, Target Marketing Helps Hook the Right Ones When people buy goldfish as pets, they probably aren’t expecting to develop deep, emotional connections with these animals. Goldfish aren’t capable of showing affection, you can’t teach them how to fetch the morning paper, and everyone knows they have extremely short attention…

    Relevancein EMail How To's- 16 readers -
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