Personalization

  • The One Marketing Buzzword You Should Actually Care About

    … Think back to the last time you had a terrible-no-good-very-bad-I-want-to-move-to-Australia day at work and needed to talk to someone about it. You may have turned to an amazing partner or friend who let you ramble on near endlessly and incoherently, asked appropriate questions at appropriate intervals, handed you Kleenex when needed…

    The Content Strategist- 11 readers -
  • [Infographic] The Ultimate Email Marketing Personalization Checklist

    … According to Forrester, 68% of firms say that creating personalized experiences is a priority. But creating those experiences isn’t always easy. Between planning, gathering data, targeting customer segments, designing your personalized experiences and more, it can be a lot for any email marketing to handle. That’s why we teamed up with Campaign…

    Movable Ink Blogin EMail- 16 readers -
  • News Round-up: Personalization, Customer Data, and Video Power

    … relevancy,” she writes.” In addition, 60 percent said the same about using real-time data to personalize email content.” The power of video in email marketing “The use of captivating videos can help retain your audience’s attention and create a great impression of your product or service offering,” advises Paroma Sen, in a MarTech Advisor article…

    Movable Ink Blogin EMail- 18 readers -
  • How to escape Google’s filter bubble

    … For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want. For a lot of us, though, while personalization can make…

    Search Engine Watchin Social Paid Search How To's- 22 readers -
  • What do we know so far about Google’s new homepage?

    … Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks. This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996. The upgraded, dynamic entry point to the world’s biggest search engine…

    Search Engine Watchin Social- 19 readers -
  • How to Master Content Segmentation & Personalization

    … and personalization to increase site traffic and user engagement. According to Gigya, 43 percent of consumers ignore future communications from a brand once they receive irrelevant information or products, so marketers need to master these skills if they want to their businesses to keep growing. In this webinar, you’ll learn: The difference…

    The Content Strategistin Content How To's- 15 readers -
  • Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign

    … Capturing the attention of your customers isn’t always easy. They’re not only busy, they’re constantly bombarded with marketing messages in the inbox and beyond. They key to holding your customer’s attention is delivering it in a compelling way. That’s why storytelling is key for creating successful email content. Using your emails to tell…

    Movable Ink Blogin EMail- 20 readers -
  • How Mr. Lube Canada leveraged data to create a personalized customer experience

    …. This has included writing over 300 case studies, moderating live event interviews, and producing video content. She earned her Bachelor of Arts in English Literature, Mass Communications and Film Studies from Saint Mary’s College in Notre Dame, Ind., and was a correspondent for USA Today College prior to joining MECLABS Institute. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Email Marketing Tags: canada, customer engagement, Email Marketing, mr. lube, personalization, user data, Webinars …

    MarketingSherpa Blogin EMail How To's- 19 readers -
  • How Brands Can Find the ‘Advertisable Moments’ They’re Missing

    … There is no digital equivalent to primetime TV hours in the living room. Advertisable moments exist in a range of digital and physical contexts beyond TV sets and even beyond desktop browsers — and if a brand wants to capitalize on all available moments (especially those proverbial micro-moments) it has to look for ad opportunities in unexpected…

    Street Fightin How To's- 22 readers -
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