• Consumers Want Personalization In Exchange for Their Data (Infographic)

    … Personalization provides marketers with the opportunity to engage customers more fully. However, many marketers still struggle to leverage personalization data effectively and miss important opportunities as a result. An infographic from Bazaarvoice illustrates what consumers want from personalization and lists the steps brands should take…

    AllFacebook- 9 readers -
  • The Missing Piece of Chat Bot Technology: Consumer Intent

    … opportunities for companies to upsell shoppers. However, opening up Messenger to promotional chat bot technologies could also tarnish relationships if not implemented correctly. After a consumer voluntarily starts a conversation with a business, the company will then be able to send re-engagement messages to that person via Messenger. This re…

    AllFacebookin Google Facebook Retargeting- 9 readers -
  • App Developers: It’s Time to Focus on Retention Strategies (Report)

    … Retention is one of the biggest challenges facing mobile application developers today. In many cases, apps hemorrhage users within the first few days of downloading, and when new users are necessary to grow services, this clearly needs to change. A report from mobile marketing platform Leanplum looks at how a lack of focus on retention…

    Inside Facebookin Mobile- 8 readers -
  • Tuesday Catch-up: Why Personalization is the Future and a New Email Metric

    Happy Tuesday, marketers! Ready to get back at it after the long Labor Day weekend? How about easing into the workweek with a quick look at some email marketing news? Here you go: Personalization important to email marketing’s future Personalization will continue to gain ground and be an integral part of email marketing’s future, according to Len Shneyder, writing at Marketing Land, in a piece p.

    Movable Ink Blog- 4 readers -
  • 5 Ways Fashion Retailers Use Contextual Email Marketing

    … gives them ideas about how to use and style your offerings. Personalization Personalized emails get 2.5x higher click-through rates and 6x more sales and there are lots of opportunities for fashion retailers to take advantage of them. Basic personalization involves using your subscriber’s name in your subject line and/or email content. But to create…

    Movable Ink Blog- 13 readers -
  • Digital Marketers: It’s Time for Mobile-First Measurement (Report)

    … What you choose to measure in your digital activities can determine how you allocate your resources and provide important insights into consumer behavior. Yet with the increased adoption of mobile devices, user behavior changes rapidly. A report from Think With Google details why businesses need to shift toward mobile-first thinking. The main…

    AllTwitter- 7 readers -
  • Email Marketing Personalization 101

    … elements of your marketing emails like the subject line and email content, you’re speaking directly to your subscriber. And if you’re using more advanced personalization information like location or past purchases, you’ve successfully created a relevant experience. When you create relevant experiences using personalization, you get better results…

    Movable Ink Blog- 11 readers -
  • What is Growth Hacking? Here are 15 Examples

    … The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. Sean Ellis did just that. Traditional marketing online…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Brands Are Still Too Reliant on Engagement Metrics (Report)

    … influencers and personalization, among other advances. Given the evolving nature of well-established platforms like Facebook, YouTube, Twitter and the new models created by the likes of Snapchat and Pinterest, it’s important to understand what social teams need to be most effective. Download the full report for more details about the state of specific social networks and how brands can get the most out of their social media efforts. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter YouTube- 11 readers -
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