Personalization Infographic

  • Marketing Segmentation Challenges and Opportunities

    … Customers expect a personalized experience and marketers are clearly seeing the opportunity on marketing segmentation and personalization. In fact, personalized media programs led to improved response rates, increased sales and strong brand perceptions for 48% of marketers Tweet This!. Personalized emails drive 6 times the response rate over…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
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