Personalization Strategies

  • Build Sustainable Customer Relationships with Quality Content

    … the interaction to a transaction (e.g., “next best offer” based on what you just viewed online), not a relationship. Marketers need better tools for sustainable engagement. Brand storytelling and personalized content has the ability to achieve longer lasting relationships by enabling differentiated experiences. The rise of online and mobile purchases has…

    Marketing Technology Blogin EMail Content- 7 readers -
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