Personalized Content

  • Yahoo Launches Yahoo Newsroom News App on iOS, Android

    … a user first downloads the app, they can customize their experience by selecting the topics they care about from a list of suggested topics, like entertainment, finance and lifestyle. Once a user makes their initial selections, the app will present them with a personalized feed of news to read. In addition, the app’s Explore tab allows users to browse…

    AllTwitter- 20 readers -
  • Candid Anonymous Messaging App Launches on Mobile

    … Candid announced the launch of its anonymous personalized news and content sharing application on mobile. The app was designed to give users a place to chat about potentially controversial issues while remaining anonymous. Candid asks users to identify their interests by selecting topics such as politics, food, entertainment and more. From…

    AllFacebookin Facebook Twitter- 27 readers -
  • Degreed Preps to Launch Personalized Learning App on iOS

    … Learning technology company Degreed is preparing to launch its first native mobile application, which will combine content from a variety of “learning sources” into a personalized feed, based on each user’s interests. This content includes web articles, podcasts and YouTube videos, which are organized by topic. With Degreed, users will begin…

    AllFacebookin YouTube- 10 readers -
  • Build Sustainable Customer Relationships with Quality Content

    … the interaction to a transaction (e.g., “next best offer” based on what you just viewed online), not a relationship. Marketers need better tools for sustainable engagement. Brand storytelling and personalized content has the ability to achieve longer lasting relationships by enabling differentiated experiences. The rise of online and mobile purchases has…

    Marketing Technology Blogin EMail Content- 11 readers -
  • Vine Adds ‘For You’ Channel of Vines It Thinks You’ll Love

    … Vine has updated its iOS app, giving users a new personalized feed of curated content it thinks they’ll enjoy watching. The ‘For You’ channel can be accessed via a banner at the top of the app’s main home feed. The feed contains Vines from accounts users may or may not follow, which may match the user’s interests, based on their previous…

    AllTwitterin Social- 13 readers -
  • Pandora’s Thumbprint Radio: A Personalized Station for Each User

    … shared with us what music you love via all your thumbs, and we heard you. We have combined all your favorites with music we know you’ll love to create a new station that reflects your unique musical thumbprint. Thumbprint Radio is available in Pandora’s mobile apps, and on the Web. On mobile, users can search for ‘Thumbprint Radio’ to listen to their own station. …

    AllFacebook- 18 readers -
    Earlier about the same topic:
  • Study: 57% of Users Say They’ll Use Apps More Often in the Future

    …, the study found app developers should implement more personalized app content and marketing messages, which can be targeted to specific behaviors, locations or user intentions. For instance, 54 percent of respondents said they want an app to allow them to apply specific preferences to their experience, while 51 percent said they want an app to know…

    AllTwitter- 13 readers -
  • Survey: Nearly 40% of Mobile Users Hesitant to Use Location Services (Infographic)

    … their location data, due to a number of concerns. The study found 50 percent of these hesitant users named ‘privacy concerns’ as the top reason they don’t turn on location services. Twenty-three percent said they didn’t see the value of using location data, while 19 percent were concerned about draining their battery life by using location services…

    AllFacebook- 15 readers -
  • 40Nuggets: Engage and Convert without Annoying Visitors

    … There are a ton of tools on the market to help you increase conversions – including popup signup forms, exit intent forms, targeted landing pages, online chat, and registration forms. If you’re incorporating each of these, there’s a chance that you’re bombarding your visitor rather than simply helping them take the next step in their conversion…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • How to Stand Out in Crowded Inboxes

    … to email content have grown by 9 percent year over year in the past five years. Despite this growth, the rate of overall emails opened has dropped 3 percent. Even though these statistics are giving marketers mixed messages, email marketing is far from dead. There are simply more variables to consider when trying to reach your audience…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 21 readers -
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