Personalized Content

  • Yahoo Launches Yahoo Newsroom News App on iOS, Android

    … Yahoo relaunched its iOS and Android applications as Yahoo Newsroom, a news app that allows users to explore news in more than 200 categories, called Vibes, as well as to share stories in the app. With Yahoo Newsroom, users can browse stories from a variety of sources, such as BuzzFeed, The Wall Street Journal, NPR and Yahoo itself. When…

    AllTwitter- 25 readers -
  • Candid Anonymous Messaging App Launches on Mobile

    … Candid announced the launch of its anonymous personalized news and content sharing application on mobile. The app was designed to give users a place to chat about potentially controversial issues while remaining anonymous. Candid asks users to identify their interests by selecting topics such as politics, food, entertainment and more. From…

    AllFacebookin Facebook Twitter- 31 readers -
  • Degreed Preps to Launch Personalized Learning App on iOS

    … Learning technology company Degreed is preparing to launch its first native mobile application, which will combine content from a variety of “learning sources” into a personalized feed, based on each user’s interests. This content includes web articles, podcasts and YouTube videos, which are organized by topic. With Degreed, users will begin…

    AllFacebookin YouTube- 10 readers -
  • Build Sustainable Customer Relationships with Quality Content

    … the interaction to a transaction (e.g., “next best offer” based on what you just viewed online), not a relationship. Marketers need better tools for sustainable engagement. Brand storytelling and personalized content has the ability to achieve longer lasting relationships by enabling differentiated experiences. The rise of online and mobile purchases has…

    Marketing Technology Blogin EMail Content- 12 readers -
  • Vine Adds ‘For You’ Channel of Vines It Thinks You’ll Love

    … Vine has updated its iOS app, giving users a new personalized feed of curated content it thinks they’ll enjoy watching. The ‘For You’ channel can be accessed via a banner at the top of the app’s main home feed. The feed contains Vines from accounts users may or may not follow, which may match the user’s interests, based on their previous…

    AllTwitterin Social- 13 readers -
  • Study: 57% of Users Say They’ll Use Apps More Often in the Future

    …, the study found app developers should implement more personalized app content and marketing messages, which can be targeted to specific behaviors, locations or user intentions. For instance, 54 percent of respondents said they want an app to allow them to apply specific preferences to their experience, while 51 percent said they want an app to know…

    AllTwitter- 13 readers -
  • Survey: Nearly 40% of Mobile Users Hesitant to Use Location Services (Infographic)

    … activated in order to receive offers and notifications from nearby businesses and attractions. Specifically, 34 percent of users appreciate receiving personalized messages from apps when location services are turned on. Overall, the study found weather and social networking apps were the most popular app types to have locations services turned…

    AllFacebook- 16 readers -
  • 40Nuggets: Engage and Convert without Annoying Visitors

    … and reassess your offerings. Features include customizable templates, responsive designs, custom templates (with full JavaScript, HTML and CSS control), A/B testing, automated A/B optimization, campaign scheduling, multi-step engagement processes, followup campaigns, remarketing, segmentation, location-based targeting, source targeting, triggers, exit-intent…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • How to Stand Out in Crowded Inboxes

    … annual membership fees. Members get priority ticketing, monthly newsletters, and annual vinyl singles. Although many brands have attempted to from a loyalty perspective (e.g., Coca-Cola with their now-retired iCoke rewards program), creating a community that involves other members would also help you stand out in the inbox. Coca-Cola is now working…

    Herbert Lui/ The Content Strategistin Display EMail Content How To's- 23 readers -
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