Personalized Search

Personalized search refers to search experiences that are tailored specifically to an individual's interests by incorporating information about the individual beyond specific query provided. Pitkow et al. describe two general approaches to personalizing search results, one involving modifying the user’s query and the other re-ranking search results.History of Personalized SearchGoogle introduced Personalized search in 2004 and it was implemented in 2005 to Google search. Google has personalized search set up for not just those who have a Google account but everyone as well.
Posts about Personalized Search
  • Can Google get users on board with “shortcuts in search”?

    … to equivocate slightly on these points, refusing to take a definitive stance on such an important point. Nonetheless, it is certainly plausible that user ‘preferences’ on certain brands would factor into personalized organic search results. The advice to SEOs in that eventuality is as trite as it is true; all we can do is create great content…

    Search Engine Watchin Paid Search Google- 24 readers -
  • The New Schools of Thought in SEO: Algorithm Chasers vs. Audience Pleasers

    … of Google’s search algorithm, the ever-increasing presence of personal assistants (Google Now, Siri, Cortana) and the imposition of personalized results where the query is about as generic as it could be, we’re seeing a future in which the two schools of thought in SEO will be: Algorithm Chasers Audience Pleasers Algorithm Chasers If you fall…

    Relevancein Social SEO- 17 readers -
  • Is Google Authorship Still Important?

    … articles, patents, etc) and the signs point to yes, it’s still there somewherebut probably not as a ranking signal. (Note: I am not counting the Google+ posts that show up in your personalized search results.) Your Google+ About area still has the “Contributor to” – maybe for a reason… or maybe they just forgot about it. Everyone’s busy nowadays…

    Dennis Seymour/ LeapFroggrin SEO Google- 34 readers -
  • Google Reporting Live From…Your TV?

    … show search results about that particular type of Porsche if you then go on a device and search for something along the lines of “Porsche”, “sports car” or even just “cars”. Head of Google’s Webspam Team, Matt Cutts, recently released a statement saying that even though they have the patent, “it doesn’t mean they are necessarily using that patent…

    Kyle Lambert/ SEER Interactivein Paid Search SEO Google- 15 readers -
  • Is Adwords a ranking factor in Google Search?

    … based at least in part on the advertising data. The confusion seems generated by Google itself, which use the word “ranking”, when – maybe – it should had had to better use the world “SERP’s rewriting” in a personalized search environment. Why do I say this? Because Advertisements presented in response to a query are one of the seven search…

    Gianluca Fiorelli/ State of Digitalin Paid Search SEO Google- 19 readers -
  • Three Good Reasons Why Google Authorship Still Matters

    … It's a search engine. It's a social network. Google is a lot of things, and its parts are interconnected. First, some background The same month that the Google+ social network was launched, Google announced a new way to link writers to content they create: Google Authorship. Along with personalized search results, Authorship became a second…

    MarketingProfsin Google Twitter- 20 readers -
  • Guide to Personalized Search Results

    … is seeing different results. This is because those magic elves that place links on Google’s results pages knows that not everyone is that same and they customize your search results to better fit your needs. These personalized searches are created by multiple factors and from these sources, Google provides you with more relevant searches and gets you…

    Ken Colborn/ Portent, Inc- 12 readers -
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