Personalized Search

Personalized search refers to search experiences that are tailored specifically to an individual's interests by incorporating information about the individual beyond specific query provided. Pitkow et al. describe two general approaches to personalizing search results, one involving modifying the user’s query and the other re-ranking search results.History of Personalized SearchGoogle introduced Personalized search in 2004 and it was implemented in 2005 to Google search. Google has personalized search set up for not just those who have a Google account but everyone as well.
Posts about Personalized Search
  • Can Google get users on board with “shortcuts in search”?

    … maps, the knowledge graph, and structured data, it is understandable that Google has chosen to make this move now. With the addition to their fold of hardware like Google Home and the Pixel smartphones, combined with an upgraded Assistant on all Android phones, Google seems closer than ever to unifying the digital user journey. The following (very…

    Search Engine Watchin Paid Search Google- 27 readers -
  • The New Schools of Thought in SEO: Algorithm Chasers vs. Audience Pleasers

    … of Google’s search algorithm, the ever-increasing presence of personal assistants (Google Now, Siri, Cortana) and the imposition of personalized results where the query is about as generic as it could be, we’re seeing a future in which the two schools of thought in SEO will be: Algorithm Chasers Audience Pleasers Algorithm Chasers If you fall…

    Relevancein Social SEO- 18 readers -
  • Existential Questions About the Future of Search

    Much to the dismay of anyone who ever wrote an article titled "SEO Is Dead," SEO will probably never die. But, SEO will more than likely change as search keeps evolving to better meet technological advancements and user behavior. Over the last seven years we’ve seen major changes to search such as universal search, personalized search, real-time search, and auto-complete (Go ...

    Uri Bar Joseph/ Search Engine Watch- 3 readers -
  • Is Google Authorship Still Important?

    … articles, patents, etc) and the signs point to yes, it’s still there somewherebut probably not as a ranking signal. (Note: I am not counting the Google+ posts that show up in your personalized search results.) Your Google+ About area still has the “Contributor to” – maybe for a reason… or maybe they just forgot about it. Everyone’s busy nowadays…

    Dennis Seymour/ LeapFroggrin SEO Google- 35 readers -
  • Is Adwords a ranking factor in Google Search?

    … based at least in part on the advertising data. The confusion seems generated by Google itself, which use the word “ranking”, when – maybe – it should had had to better use the world “SERP’s rewriting” in a personalized search environment. Why do I say this? Because Advertisements presented in response to a query are one of the seven search…

    Gianluca Fiorelli/ State of Digitalin Paid Search SEO Google- 20 readers -
  • Three Good Reasons Why Google Authorship Still Matters

    … in the now-famous "Author Rank" patent. It seems committed to using author information to determine quality. Statements from Google indicate that connecting authors to content is still its goal. Authorship is a digital signature. If you're interested in personal branding or thought leadership, then you'll want to keep signing your name. It's good…

    MarketingProfsin Google Twitter- 21 readers -
  • Google Author Authority in Search Gets Personal

    With the recent announcement by Google that they were bringing their three-year Google Authorship program to an end, many have been proclaiming two assumptions on social media and in blogs and blog comments: that this means both the death of author authority in search for Google and is another coffin nail in the Google+ casket.

    Mark Traphagen/ Stone Temple Consulting- 34 readers -
  • Guide to Personalized Search Results

    … is seeing different results. This is because those magic elves that place links on Google’s results pages knows that not everyone is that same and they customize your search results to better fit your needs. These personalized searches are created by multiple factors and from these sources, Google provides you with more relevant searches and gets you…

    Ken Colborn/ Portent, Inc- 12 readers -