Personalized Search

Personalized search refers to search experiences that are tailored specifically to an individual's interests by incorporating information about the individual beyond specific query provided. Pitkow et al. describe two general approaches to personalizing search results, one involving modifying the user’s query and the other re-ranking search results.History of Personalized SearchGoogle introduced Personalized search in 2004 and it was implemented in 2005 to Google search. Google has personalized search set up for not just those who have a Google account but everyone as well.
Posts about Personalized Search
  • The New Schools of Thought in SEO: Algorithm Chasers vs. Audience Pleasers

    … of Google’s search algorithm, the ever-increasing presence of personal assistants (Google Now, Siri, Cortana) and the imposition of personalized results where the query is about as generic as it could be, we’re seeing a future in which the two schools of thought in SEO will be: Algorithm Chasers Audience Pleasers Algorithm Chasers If you fall…

    Relevancein Social SEO- 12 readers -
  • The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan

    Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms on a frequent basis, how is a mortal content marketer supposed to keep up? We’ve collected advice from Content Marketing Institute contributors that will help content marketers navigate SEO even as search engine optimization evolves.

    Content Marketing Institute- 27 readers -
  • Is Google Authorship Still Important?

    … Before you say, “Hey stupid. They already removed that!” NO, we’re not going to tell you how you can add authorship codes to your articles for this outdated practice. Instead, we’re going to talk about why it was an important “experiment” and why it still can be an active part of the current (or future) Google…

    Dennis Seymour/ LeapFroggrin SEO Google- 25 readers -
  • Google Reporting Live From…Your TV?

    Google Reporting Live From…Your TV? As we know, Google is constantly expanding the scope of its business in all directions. Constant engagement with their users in innovative ways is at the crux of Google’s business model. Whether we are talking search, social, mobile or any other aspect of the Google’s business, this engagement increases the value they can provide to their u ...

    Kyle Lambert/ SEER Interactive- 10 readers -
  • Is Adwords a ranking factor in Google Search?

    … entities Google lists in the Search entity transition matrix and applications of the transition matrix patent. The relations between search entities might create what Bill Slawski defined as “probability score” related to a query, and the higher is that score for a certain web document the higher is the probability that it will rank (better…

    Gianluca Fiorelli/ State of Digitalin Paid Search SEO Google- 16 readers -
  • Three Good Reasons Why Google Authorship Still Matters

    … It's a search engine. It's a social network. Google is a lot of things, and its parts are interconnected. First, some background The same month that the Google+ social network was launched, Google announced a new way to link writers to content they create: Google Authorship. Along with personalized search results, Authorship became a second…

    MarketingProfsin Google Twitter- 15 readers -
  • Guide to Personalized Search Results

    … is seeing different results. This is because those magic elves that place links on Google’s results pages knows that not everyone is that same and they customize your search results to better fit your needs. These personalized searches are created by multiple factors and from these sources, Google provides you with more relevant searches and gets you…

    Ken Colborn/ Portent, Inc- 9 readers -