Personalized Search

Personalized search refers to search experiences that are tailored specifically to an individual's interests by incorporating information about the individual beyond specific query provided. Pitkow et al. describe two general approaches to personalizing search results, one involving modifying the user’s query and the other re-ranking search results.History of Personalized SearchGoogle introduced Personalized search in 2004 and it was implemented in 2005 to Google search. Google has personalized search set up for not just those who have a Google account but everyone as well.
Posts about Personalized Search
  • Can Google get users on board with “shortcuts in search”?

    … to equivocate slightly on these points, refusing to take a definitive stance on such an important point. Nonetheless, it is certainly plausible that user ‘preferences’ on certain brands would factor into personalized organic search results. The advice to SEOs in that eventuality is as trite as it is true; all we can do is create great content…

    Search Engine Watchin Paid Search Google- 28 readers -
  • The New Schools of Thought in SEO: Algorithm Chasers vs. Audience Pleasers

    … of Google’s search algorithm, the ever-increasing presence of personal assistants (Google Now, Siri, Cortana) and the imposition of personalized results where the query is about as generic as it could be, we’re seeing a future in which the two schools of thought in SEO will be: Algorithm Chasers Audience Pleasers Algorithm Chasers If you fall…

    Relevancein Social SEO- 21 readers -