• Can You Teach an Old Dog New Inbound Tricks?

    … to observe and adjust to their history and visit behaviour patterns. 4. Ditching or Launching Ad Campaigns is Simpler If you want to change the direction of your ad campaigns, it can be as simple as killing a poorly performing ad and running another. By contrast, Inbound sales funnels are based on well-thought-out prospect personas (some call them…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 23 readers -
  • For love or money: perspectives of a serial giver

    … I love to give. It's in my DNA. In 2016, my team and I gave hundreds of hours of our time. Our motivation to give is that it makes us feel good. It's personal. We're motivated by having a love for the cause. Of those hours, the bulk of our 'give' tend to be advisory, supported by dedicating studio time for our team to apply their skills…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 15 readers -
  • Landing Page Optimization Tips that Increase Conversion Rates

    … to research your colors and match them to the persona and behavior you’re trying to solicit. Videos – Test videos on your landing pages to increase conversion rates. Unique Selling Proposition – Differentiate yourselves from your competitors and define the benefits of conversion for your visitors. Interactive Element – Test a popup or other activity…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • Landing Page Optimization: Which ninja turtle is your page?

    … Assuming you don’t live in a shell, you have probably seen or heard of the Teenage Mutant Ninja Turtles. They’re the immensely popular superhero group that began as a comic in the 80s, and reached peak popularity in the 90s, and to this day, maintains a cult following with children and adults alike. Even as fun and interesting as the premise…

    MarketingSherpa Blog- 8 readers -
  • Should You Look For Inspiration on Competitor Websites?

    … Where do you find inspiration for your next website design? If you’re like many business owners and marketers we meet with, it might come from studying the competition. We regularly meet with people who essentially ask us to re-create other websites they’ve seen, or at least reference their competitors when we want to find out about their design…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 13 readers -
  • Content is Meaningless–It’s The Messaging That Matters

    … and sales-ability of the content, add some calls to action and then move on. Sounds simple, but it’s not. When you’re writing for personalities and personas, and trying to make sure you give each what they need to “convert,” it can take a good deal of time to craft (or recraft) the content of any given page. But again, here we are more focused…

    Stoney Degeyter/ The SEM Postin Content- 22 readers -
  • Dial In Your Marketing Personas: Free Tool

    … why we've created this Self-guiding Persona Creation Tool. It helps you better understand your prospects as real people with concrete buying motivations. In other words, well developed personas hold the key to personalized marketing and make it possible to craft offers and messages that your buyers will respond to. If there are major differences…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 9 readers -
  • The Sweet Taste of a Curious Collaboration

    … as an afterthought. That kind of marketing is oversimplified at best, and a manipulative form of social proof it worst. But, when you bring together a shared audience with a great product, everyone wins. 3. The Right Partnership Can Open New Doors (and Friendships) As far as I know, Curiosity Lager was the beginning and end of the collaboration between these two…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 10 readers -
  • Stop Stressing Out Your Clients

    … Somewhere around a decade ago, I was enjoying one of my regular coffee chats with my elderly uncle Wally. He's an exceptional fine artist who has spent 70-plus years painting some of the most incredibly detailed wilderness scenes you'll ever encounter. We generally talked about family, art, business, and people as well. On one such occasion, I…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 8 readers -
  • Travel Marketeer: Putting Travel Personas to Use, Part II

    … process. Review them before writing new creative to keep them front and center. Learn your customer’s language Often included in persona development is a sampling language commonly used by individuals in the persona group. Use their language in ads to better relate to your audience and to improve textual relevance. Keywords people search on are likely…

    Karen Amundson/ BoostBlog- 6 readers -
  • Let’s Get the Story Straight About Storytelling

    … Published 1 min ago 28 Storytelling. Messaging. Copywriting. Content Marketing. What do they all have in common? A lot. If so, then what’s the difference? There are endless articles and blog posts that try to define what effective storytelling is. To muddy the waters even more, people have created sub-categories like third party…

    Relevancein Affiliate Content- 14 readers -
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