• 6 Ways to Build Blockbuster-worthy Marketing Personas

    …, marketing is understanding your customer and providing effective content to get them to take action. Without really understanding your customer, you’re shooting in the dark and wasting marketing dollars. That’s where personas come in. A marketing persona is a representation of your customer based on research and data that outlines behavior patterns…

    Portent, Inc- 15 readers -
  • The 5 Steps You Need to Take to Create Customer-Centric Content

    … It’s no secret that creating relevant and valuable experiences for customers is key to the success of content. But why do so many brands struggle with regularly creating content that engages their target audience? I believe it has something to do with the fact that there’s a major difference between having a customer-centric mindset versus…

    Movable Ink Blogin Content- 15 readers -
  • Can You Teach an Old Dog New Inbound Tricks?

    … to observe and adjust to their history and visit behaviour patterns. 4. Ditching or Launching Ad Campaigns is Simpler If you want to change the direction of your ad campaigns, it can be as simple as killing a poorly performing ad and running another. By contrast, Inbound sales funnels are based on well-thought-out prospect personas (some call them…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 31 readers -
  • For love or money: perspectives of a serial giver

    … I love to give. It's in my DNA. In 2016, my team and I gave hundreds of hours of our time. Our motivation to give is that it makes us feel good. It's personal. We're motivated by having a love for the cause. Of those hours, the bulk of our 'give' tend to be advisory, supported by dedicating studio time for our team to apply their skills…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 22 readers -
  • Landing Page Optimization Tips that Increase Conversion Rates

    … page optimization tips: Personas – identify the personas of your target audience and speak specifically to them. Focus – provide a single focus on the landing page and remove any irrelevant information. Headline – The first 3 seconds belong to the headline of the page and will be a primary driver of whether visitors stay or not. Engaging Copy…

    Douglas Karr/ Marketing Technology Blog- 44 readers -
  • Landing Page Optimization: Which ninja turtle is your page?

    … Assuming you don’t live in a shell, you have probably seen or heard of the Teenage Mutant Ninja Turtles. They’re the immensely popular superhero group that began as a comic in the 80s, and reached peak popularity in the 90s, and to this day, maintains a cult following with children and adults alike. Even as fun and interesting as the premise…

    MarketingSherpa Blog- 8 readers -
  • Should You Look For Inspiration on Competitor Websites?

    … Where do you find inspiration for your next website design? If you’re like many business owners and marketers we meet with, it might come from studying the competition. We regularly meet with people who essentially ask us to re-create other websites they’ve seen, or at least reference their competitors when we want to find out about their design…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 15 readers -
  • Content is Meaningless–It’s The Messaging That Matters

    Quick game: Put these in order of importance: Social Media Marketing Website Architecture Navigation Optimization Content Strategy Website Usability Conversion Optimization Keyword Optimization Local Optimization Mobile Optimization Messaging Can you do it? If I tried, I’d probably get ten different results depending on what time of day I worked at it.

    Stoney Degeyter/ The SEM Post- 22 readers -
  • Dial In Your Marketing Personas: Free Tool

    … why we've created this Self-guiding Persona Creation Tool. It helps you better understand your prospects as real people with concrete buying motivations. In other words, well developed personas hold the key to personalized marketing and make it possible to craft offers and messages that your buyers will respond to. If there are major differences…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 9 readers -
  • The Sweet Taste of a Curious Collaboration

    … As many clients and friends already know, I’m a #craftbeerfan. It’s not just that I enjoy drinking craft (although I very much do), but I do love how the brewers offer some pretty out-of-the-box ideas. Craft brewers aren’t afraid to do things differently, and sometimes make seemingly mismatched ingredients work together and fun and interesting…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 11 readers -
  • Stop Stressing Out Your Clients

    … Somewhere around a decade ago, I was enjoying one of my regular coffee chats with my elderly uncle Wally. He's an exceptional fine artist who has spent 70-plus years painting some of the most incredibly detailed wilderness scenes you'll ever encounter. We generally talked about family, art, business, and people as well. On one such occasion, I…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 9 readers -
  • Travel Marketeer: Putting Travel Personas to Use, Part II

    … Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we share ideas on how to utilize traveler personas to optimize ad creative. Last week, we discussed different types…

    Karen Amundson/ BoostBlog- 9 readers -
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