• Can You Teach an Old Dog New Inbound Tricks?

    … to observe and adjust to their history and visit behaviour patterns. 4. Ditching or Launching Ad Campaigns is Simpler If you want to change the direction of your ad campaigns, it can be as simple as killing a poorly performing ad and running another. By contrast, Inbound sales funnels are based on well-thought-out prospect personas (some call them…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 25 readers -
  • For love or money: perspectives of a serial giver

    … I love to give. It's in my DNA. In 2016, my team and I gave hundreds of hours of our time. Our motivation to give is that it makes us feel good. It's personal. We're motivated by having a love for the cause. Of those hours, the bulk of our 'give' tend to be advisory, supported by dedicating studio time for our team to apply their skills…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 18 readers -
  • Landing Page Optimization Tips that Increase Conversion Rates

    … page optimization tips: Personas – identify the personas of your target audience and speak specifically to them. Focus – provide a single focus on the landing page and remove any irrelevant information. Headline – The first 3 seconds belong to the headline of the page and will be a primary driver of whether visitors stay or not. Engaging Copy…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • Landing Page Optimization: Which ninja turtle is your page?

    … Assuming you don’t live in a shell, you have probably seen or heard of the Teenage Mutant Ninja Turtles. They’re the immensely popular superhero group that began as a comic in the 80s, and reached peak popularity in the 90s, and to this day, maintains a cult following with children and adults alike. Even as fun and interesting as the premise…

    MarketingSherpa Blog- 8 readers -
  • Should You Look For Inspiration on Competitor Websites?

    … Where do you find inspiration for your next website design? If you’re like many business owners and marketers we meet with, it might come from studying the competition. We regularly meet with people who essentially ask us to re-create other websites they’ve seen, or at least reference their competitors when we want to find out about their design…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 15 readers -
  • Content is Meaningless–It’s The Messaging That Matters

    … and sales-ability of the content, add some calls to action and then move on. Sounds simple, but it’s not. When you’re writing for personalities and personas, and trying to make sure you give each what they need to “convert,” it can take a good deal of time to craft (or recraft) the content of any given page. But again, here we are more focused…

    Stoney Degeyter/ The SEM Postin Content- 22 readers -
  • Dial In Your Marketing Personas: Free Tool

    … between one group of customers and another, each should probably have its own persona with a specific focus of your attention (and content) toward. From working with hundreds of companies in our many years in business, we've learned that your persona never works alone. While the majority of the world focuses on the Decision Maker, it shouldn't come…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 9 readers -
  • The Sweet Taste of a Curious Collaboration

    … as an afterthought. That kind of marketing is oversimplified at best, and a manipulative form of social proof it worst. But, when you bring together a shared audience with a great product, everyone wins. 3. The Right Partnership Can Open New Doors (and Friendships) As far as I know, Curiosity Lager was the beginning and end of the collaboration between these two…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 10 readers -
  • Stop Stressing Out Your Clients

    … Somewhere around a decade ago, I was enjoying one of my regular coffee chats with my elderly uncle Wally. He's an exceptional fine artist who has spent 70-plus years painting some of the most incredibly detailed wilderness scenes you'll ever encounter. We generally talked about family, art, business, and people as well. On one such occasion, I…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 8 readers -
  • Travel Marketeer: Putting Travel Personas to Use, Part II

    … Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we share ideas on how to utilize traveler personas to optimize ad creative. Last week, we discussed different types…

    Karen Amundson/ BoostBlog- 7 readers -
  • Let’s Get the Story Straight About Storytelling

    … Published 1 min ago 28 Storytelling. Messaging. Copywriting. Content Marketing. What do they all have in common? A lot. If so, then what’s the difference? There are endless articles and blog posts that try to define what effective storytelling is. To muddy the waters even more, people have created sub-categories like third party…

    Relevancein Affiliate Content- 14 readers -
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