• What's the Difference Between Buyer Personas and Demographics?

      As our clients and blog readers will know, Kayak's team members are big proponents of appluing buyer personas to marketing goals in order to understand the various audiences on the receiving end of lead generation efforts. For us, it’s a matter of common sense: if you don’t know the individuals who will purchase your products or services – and the people in their lives who se ...

      Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 7 readers -
  • Landing Page Optimization Tips that Increase Conversion Rates

    … There’s no doubt that optimizing landing pages is a worthwhile endeavor for any marketer. Email Monks have put together this comprehensive interactive infographic on landing page optimization tips that drive measurable results. Here are some great stats associated with landing page optimization. President Barrack Obama raised an additional $60…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Landing Page Optimization: Which ninja turtle is your page?

    … allows for a lot of creative freedom on the creators’ end. Personality is what captures an audience, as well as builds a brand. Your landing page has, or can have, just as much personality as a character, whether you realize it or not. Below are four different characteristics of landing pages, named after the four different turtles: Leo: clear…

    MarketingSherpa Blog- 7 readers -
  • Should You Look For Inspiration on Competitor Websites?

    … Where do you find inspiration for your next website design? If you’re like many business owners and marketers we meet with, it might come from studying the competition. We regularly meet with people who essentially ask us to re-create other websites they’ve seen, or at least reference their competitors when we want to find out about their design…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 11 readers -
  • Content is Meaningless–It’s The Messaging That Matters

    Quick game: Put these in order of importance: Social Media Marketing Website Architecture Navigation Optimization Content Strategy Website Usability Conversion Optimization Keyword Optimization Local Optimization Mobile Optimization Messaging Can you do it? If I tried, I’d probably get ten different results depending on what time of day I worked at it.

    Stoney Degeyter/ The SEM Post- 22 readers -
  • Dial In Your Marketing Personas: Free Tool

    … why we've created this Self-guiding Persona Creation Tool. It helps you better understand your prospects as real people with concrete buying motivations. In other words, well developed personas hold the key to personalized marketing and make it possible to craft offers and messages that your buyers will respond to. If there are major differences…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 9 readers -
  • The Sweet Taste of a Curious Collaboration

    … As many clients and friends already know, I’m a #craftbeerfan. It’s not just that I enjoy drinking craft (although I very much do), but I do love how the brewers offer some pretty out-of-the-box ideas. Craft brewers aren’t afraid to do things differently, and sometimes make seemingly mismatched ingredients work together and fun and interesting…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 9 readers -
  • Stop Stressing Out Your Clients

    … Somewhere around a decade ago, I was enjoying one of my regular coffee chats with my elderly uncle Wally. He's an exceptional fine artist who has spent 70-plus years painting some of the most incredibly detailed wilderness scenes you'll ever encounter. We generally talked about family, art, business, and people as well. On one such occasion, I…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 8 readers -
  • Travel Marketeer: Putting Travel Personas to Use, Part II

    … Welcome to the Travel Marketeer, a weekly series where we examine data, insights, and ideas around marketing, creative testing, and ways travel brands can improve the online customer experience. In this week’s installment, we share ideas on how to utilize traveler personas to optimize ad creative. Last week, we discussed different types…

    Karen Amundson/ BoostBlog- 5 readers -
  • Let’s Get the Story Straight About Storytelling

    … Published 1 min ago 28 Storytelling. Messaging. Copywriting. Content Marketing. What do they all have in common? A lot. If so, then what’s the difference? There are endless articles and blog posts that try to define what effective storytelling is. To muddy the waters even more, people have created sub-categories like third party…

    Relevancein Affiliate Content- 13 readers -
  • Can Social Be Seasonal?

    … contacts tend to be active on social media throughout the late afternoon and early evening, but are too swamped to read their feeds on a Monday morning. That’s when many are in team meetings, or even commuting (depending on the time zone difference). That’s probably true for a lot of different personas, but certainly not all of them. For all…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 7 readers -
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