Personas

  • Using Influence Marketing and Persona Mapping to Grow Your Leads

    … in the awareness and research phase doesn’t necessarily mean they’ll follow the expected/desired path to purchase. This is where Persona Mapping comes into play. Understand Personas, and Understand Resolutions to DisruptionAt Kayak, we’ve long been fans and implementers of persona mapping to guide us and our clients when it comes to our business…

    KAYAK ONLINE MARKETING BLOG - 14 readers -
  • PPC Persona Targeting for the Fitness & Health Industry

    … September 5, 2017 When developing a PPC strategy for your health/wellness/fitness business, it can be helpful to start by building out personas. What is a persona, you may ask? Here’s Hubspot’s definition: “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing…

    Rachael Law/ PPC Heroin Paid Search- 17 readers -
  • Is a Sunny Outlook an Optimist's Greatest Risk?

    … As far as the advice goes, “always look on the bright side” scores pretty well. It’s not a bad song lyric, either. But is there such a thing as too much positivity, especially when it comes to making business decisions? A good answer to this question probably cuts both ways. On the one hand, positivity and cheerfulness are associated…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 14 readers -
  • 6 Ways to Build Blockbuster-worthy Marketing Personas

    …, marketing is understanding your customer and providing effective content to get them to take action. Without really understanding your customer, you’re shooting in the dark and wasting marketing dollars. That’s where personas come in. A marketing persona is a representation of your customer based on research and data that outlines behavior patterns…

    Portent, Inc- 15 readers -
  • The 5 Steps You Need to Take to Create Customer-Centric Content

    … It’s no secret that creating relevant and valuable experiences for customers is key to the success of content. But why do so many brands struggle with regularly creating content that engages their target audience? I believe it has something to do with the fact that there’s a major difference between having a customer-centric mindset versus…

    Movable Ink Blogin Content- 15 readers -
  • Can You Teach an Old Dog New Inbound Tricks?

    … to observe and adjust to their history and visit behaviour patterns. 4. Ditching or Launching Ad Campaigns is Simpler If you want to change the direction of your ad campaigns, it can be as simple as killing a poorly performing ad and running another. By contrast, Inbound sales funnels are based on well-thought-out prospect personas (some call them…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 31 readers -
  • For love or money: perspectives of a serial giver

    … I love to give. It's in my DNA. In 2016, my team and I gave hundreds of hours of our time. Our motivation to give is that it makes us feel good. It's personal. We're motivated by having a love for the cause. Of those hours, the bulk of our 'give' tend to be advisory, supported by dedicating studio time for our team to apply their skills…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 24 readers -
  • Landing Page Optimization: Which ninja turtle is your page?

    … Assuming you don’t live in a shell, you have probably seen or heard of the Teenage Mutant Ninja Turtles. They’re the immensely popular superhero group that began as a comic in the 80s, and reached peak popularity in the 90s, and to this day, maintains a cult following with children and adults alike. Even as fun and interesting as the premise…

    MarketingSherpa Blog- 8 readers -
  • Should You Look For Inspiration on Competitor Websites?

    … Where do you find inspiration for your next website design? If you’re like many business owners and marketers we meet with, it might come from studying the competition. We regularly meet with people who essentially ask us to re-create other websites they’ve seen, or at least reference their competitors when we want to find out about their design…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 15 readers -
  • Content is Meaningless–It’s The Messaging That Matters

    … and sales-ability of the content, add some calls to action and then move on. Sounds simple, but it’s not. When you’re writing for personalities and personas, and trying to make sure you give each what they need to “convert,” it can take a good deal of time to craft (or recraft) the content of any given page. But again, here we are more focused…

    Stoney Degeyter/ The SEM Postin Content- 23 readers -
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