Persuasion

  • The Three Key Elements of Influential Digital Marketing

    …, especially in relation to others in the social strata. Early mass marketing did a great job of channeling aspiration through envy. Messages encouraging consumers to “keep up with the Joneses” through the accumulation of material goods became the persuasion prompt for elevated social status. Aspiration remains as powerful as ever, but it’s…

    Brian Clark/ Copybloggerin Content- 18 readers -
  • The Persuasive Power of Analogy

    …. Out of nowhere, a bear surprised him in the woods … so the hunter grabbed the umbrella, fired, and killed the bear.” “Impossible,” the old man snaps back. “Someone else must have shot that bear.” “And there you have it,” the doctor says. Persuasion come from understanding At the heart of things, persuasion is about your audience understanding…

    Brian Clark/ Copybloggerin Content- 18 readers -
  • 3 Content Marketing Mysteries Solved

    … OK, confession time — when I was a kid, I was a complete Nancy Drew junkie. “Sleuth” sounded like just about the best way ever to spend one’s time. (Of course, that’s before I knew what a Chief Content Officer was …) This week, rather than figuring out Irene Adler’s cell phone password or who stole the missing emeralds, we’re working on “Why…

    Sonia Simone/ Copybloggerin Content- 13 readers -
  • 5 Writing Techniques that Stir Your Audience to Action

    … We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal. I’m reminded of this David Ogilvy quote from Ogilvy on Advertising: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy…

    Brian Clark/ Copybloggerin Content- 17 readers -
  • Don’t Get Flattened on the Attention Superhighway

    … When we talk about content marketing strategy, it’s amazing how often people think that means: Can I Haz Moar Peoples!!! (English translation: How can I get more traffic to my site?) That’s not new — the quest for eyeballs is as old as online business. And it does matter. It’s important to have a critical mass of folks who know you exist…

    Sonia Simone/ Copybloggerin Content- 19 readers -
  • Making Your Content as Tasty as Pie

    … Hey there — welcome back to the Copyblogger Weekly! It’s Thanksgiving week in the U.S., and we want to celebrate by stuffing ourselves until we’re unable to speak or move. No, wait, we want to celebrate by helping you make your content delicious. On Monday, Stefanie Flaxman showed us how to weave structure and intrigue together…

    Sonia Simone/ Copyblogger- 7 readers -
  • Prove It! 6 Persuasive Techniques for Making the Sale

    … A few months ago, I was struggling with writing a sales page for an upcoming program launch, so I showed my draft to my copywriting mentor and asked his advice. He scanned the page for about 20 seconds, then said: “You need more proof. This page should be full of stories and case studies about how your approach works. You need to show…

    Beth Hayden/ Copybloggerin Social- 9 readers -
  • Persuasion Lessons from the Political Trenches

    … Whew. I’m not sure if you’ve noticed, but it’s been an intense election season in the U.S. And if you haven’t noticed … I hope your visit to rural Mongolia has been enjoyable and productive. Wherever you may happen to live, watching political campaigns is a fascinating — and sometimes nerve-wracking — way to see the art of persuasion…

    Sonia Simone/ Copybloggerin Content- 11 readers -
  • The Ultra Powerful 7th Principle of Persuasion

    …!) But the section I was keenest to read was the one on the “new” principle of persuasion he’s uncovered, in addition to the six he identified in his earlier book. He calls that principle Unity, and — as it happens — it’s one we’ve written about many times here on Copyblogger. What’s Unity? In the context of persuasion, the experience of a shared…

    Sonia Simone/ Copybloggerin Content- 16 readers -
  • How to Master the Art of Negotiation

    … Chris Voss, best-selling author of Never Split the Difference and former lead international kidnapping negotiator for the FBI joins us for a powerful interview. For many, the idea of negotiating can be intimidating. Just thinking about it brings to mind ideas of stressful conflict between personalities and goals. But the truth is, in both…

    Copybloggerin How To's- 14 readers -
  • Influence and Persuasion: New Insights From Robert Cialdini

    …. Listen to the show to learn more and let us know how Assistant.to works for you. Listen to the show! http://traffic.libsyn.com/socialmediamarketing/SocialMediaMarketing-218-16-10-07.mp3 Key takeaways mentioned in this episode: Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on influence and persuasion? Please leave your comments below. Robert Cialdini talks with Michael Stelzner about how to prepare people for a sale with the science of influence. …

    Michael Stelzner/ Social Media Examiner- 21 readers -
  • Why you need a signature story–maybe several of them

    …. If you haven’t written your signature story, use the guidelines here to get it done! Evoke emotions with a story One way to evoke emotions is with a story. The story can be specifically relevant to the product, but you should also have a signature story, one that shows your audience WHY you’re in business, why you want to help them. Your story…

    Ellen Finkelstein/ Change the World Marketing- 16 readers -
  • The Psychology Behind High Converting Sites

    … We all know the basics by now, right? Create a headline that hooks attention, display value with your CTAs, reduce distractions, simplify your pages so on and so forth. They’re actions well documented on sites like this and something we all know are conducive to better conversions. But the problem is, too many CROs are dependent on the test…

    The Daily Egg- 18 readers -