• Prove It! 6 Persuasive Techniques for Making the Sale

      A few months ago, I was struggling with writing a sales page for an upcoming program launch, so I showed my draft to my copywriting mentor and asked his advice. He scanned the page for about 20 seconds, then said: “You need more proof. This page should be full of stories and case studies about how your approach works. You need to show the real results people get from using this product.

      Beth Hayden/ Copybloggerin Social- 4 readers -
    • Persuasion Lessons from the Political Trenches

      Whew. I’m not sure if you’ve noticed, but it’s been an intense election season in the U.S. And if you haven’t noticed … I hope your visit to rural Mongolia has been enjoyable and productive. Wherever you may happen to live, watching political campaigns is a fascinating — and sometimes nerve-wracking — way to see the art of persuasion in action.

      Sonia Simone/ Copybloggerin Content- 8 readers -
    • Making Your Content as Tasty as Pie

      Hey there — welcome back to the Copyblogger Weekly! It’s Thanksgiving week in the U.S., and we want to celebrate by stuffing ourselves until we’re unable to speak or move. No, wait, we want to celebrate by helping you make your content delicious. On Monday, Stefanie Flaxman showed us how to weave structure and intrigue together for irresistible results.

      Sonia Simone/ Copyblogger- 5 readers -
  • The Ultra Powerful 7th Principle of Persuasion

    …!) But the section I was keenest to read was the one on the “new” principle of persuasion he’s uncovered, in addition to the six he identified in his earlier book. He calls that principle Unity, and — as it happens — it’s one we’ve written about many times here on Copyblogger. What’s Unity? In the context of persuasion, the experience of a shared…

    Sonia Simone/ Copybloggerin Content- 6 readers -
  • How to Master the Art of Negotiation

    … Chris Voss, best-selling author of Never Split the Difference and former lead international kidnapping negotiator for the FBI joins us for a powerful interview. For many, the idea of negotiating can be intimidating. Just thinking about it brings to mind ideas of stressful conflict between personalities and goals. But the truth is, in both…

    Copybloggerin How To's- 11 readers -
  • Influence and Persuasion: New Insights From Robert Cialdini

    … their audiences. These pros act like expert gardeners. They recognize that it doesn’t matter how good the seed is if you haven’t prepared the soil. Successful people spend their time thinking about and organizing the moment before the message, as well as the message itself. Robert shares a story from one of his training experiences. They were doing home…

    Michael Stelzner/ Social Media Examiner- 10 readers -
  • Why you need a signature story–maybe several of them

    … Why do people buy from you? Yes, you have a good offer. But a good offer isn’t enough. Lots of research has shown that emotion is necessary for people to make a purchasing decision. They buy because the purchase feels good. They believe that the purchase will help them. It’s a common saying that people buy on emotion and justify it afterward…

    Ellen Finkelstein/ Change the World Marketing- 11 readers -
  • The Psychology Behind High Converting Sites

    … We all know the basics by now, right? Create a headline that hooks attention, display value with your CTAs, reduce distractions, simplify your pages so on and so forth. They’re actions well documented on sites like this and something we all know are conducive to better conversions. But the problem is, too many CROs are dependent on the test…

    The Daily Egg- 11 readers -
  • Your Content Stinks Because It’s Missing These Elements

    … – some readers are impacted by trust, facts, efficiency, emotion of combinations thereof. Balanced content that contains all these elements will connect with more readers. Persuade Action – include content that drives persuasion – linking, reciprocity, consensus, scarcity, consistency, and authority. Personalize – people don’t turn their lives…

    Douglas Karr/ Marketing Technology Blogin Content- 3 readers -
  • How to Use Emotional Content to Engage, Inspire, and Persuade

    … Do you know which emotions will get your reader’s attention and pull her into your content? If not, how do you pin them down? And then once you’ve identified them, what do you do with them? Targeting your customer’s emotions in your content is a key content marketing technique that you can use to get your reader’s attention, keep her engaged…

    Copybloggerin Content- 7 readers -
  • The Psychology of Selling Books with Sean D’Souza

    … Sean D’Souza is the master “Rainmaker.” Through years of experience studying human behavior, Sean has created a powerful business that teaches business owners — and authors — how to sell their wares and provide maximum value. The bottom line is that everyone who sells anything needs to understand how the human brain works, whether it’s a book…

    Copyblogger- 19 readers -
  • Call to Action: The Awesome Power of Asking for What You Want

    … of a Pink-Haired Marketer, host Sonia Simone talks about: The easiest copywriting “trick” she knows The persuasion step after you’ve built “know, like, and trust” What the smartest voices in the nonprofit world can teach us about the power of “campaigns” Why it doesn’t always matter if your organization is “for-profit” or “nonprofit” Why…

    Copyblogger- 7 readers -
  • Why a Unique Selling Proposition Contradicts Everyday Life

    … Once upon a time, there was a periodontist who attempted to state benefits instead of features, but he made a critical mistake … Listen in to Editor-in-Chief to find out what it was — and how it affects your business. In this 16-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses: How a visit with a periodontist turned…

    Copybloggerin Content- 10 readers -
  • 4 Big Takeaways From A Launch That Did 6x Expected Revenues

    … A few weeks ago I created and ran a small internal launch for a side-business I’m involved in. When the launch was over we tallied up the results and realized we’d done 6x what we’d originally expected. We also had a few statistics most people would consider “impossible”, such as… 70% open rates… 71% optin rates to a webinar 10% sales page…

    Jeremy Reeves/ The Daily Egg- 12 readers -
  • How to Apply the Psychology of Persuasion To YOUR Business

    … Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list. You’ve read the concepts before and you’ve probably even seen the full list of principles on numerous occasions. Reciprocity, Consistency, Social Proof, Liking, Authority, & Scarcity These principles tend to dictate…

    The Daily Eggin How To's- 21 readers -