• 5 Writing Techniques that Stir Your Audience to Action

      We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal. I’m reminded of this David Ogilvy quote from Ogilvy on Advertising: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

      Brian Clark/ Copybloggerin Content- 10 readers -
    • How to Build Trust and Enhance Your Influence with Content Marketing

      Know, like, trust. At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level of liking, and mission accomplished, right? It’s ...

      Brian Clark/ Copyblogger- 18 readers -
    • Don’t Get Flattened on the Attention Superhighway

      When we talk about content marketing strategy, it’s amazing how often people think that means: Can I Haz Moar Peoples!!! (English translation: How can I get more traffic to my site?) That’s not new — the quest for eyeballs is as old as online business. And it does matter. It’s important to have a critical mass of folks who know you exist.

      Sonia Simone/ Copybloggerin Content- 16 readers -
  • Making Your Content as Tasty as Pie

    … Hey there — welcome back to the Copyblogger Weekly! It’s Thanksgiving week in the U.S., and we want to celebrate by stuffing ourselves until we’re unable to speak or move. No, wait, we want to celebrate by helping you make your content delicious. On Monday, Stefanie Flaxman showed us how to weave structure and intrigue together…

    Sonia Simone/ Copyblogger- 5 readers -
  • Prove It! 6 Persuasive Techniques for Making the Sale

    … A few months ago, I was struggling with writing a sales page for an upcoming program launch, so I showed my draft to my copywriting mentor and asked his advice. He scanned the page for about 20 seconds, then said: “You need more proof. This page should be full of stories and case studies about how your approach works. You need to show…

    Beth Hayden/ Copybloggerin Social- 6 readers -
  • Persuasion Lessons from the Political Trenches

    … Whew. I’m not sure if you’ve noticed, but it’s been an intense election season in the U.S. And if you haven’t noticed … I hope your visit to rural Mongolia has been enjoyable and productive. Wherever you may happen to live, watching political campaigns is a fascinating — and sometimes nerve-wracking — way to see the art of persuasion…

    Sonia Simone/ Copybloggerin Content- 10 readers -
  • The Ultra Powerful 7th Principle of Persuasion

    …!) But the section I was keenest to read was the one on the “new” principle of persuasion he’s uncovered, in addition to the six he identified in his earlier book. He calls that principle Unity, and — as it happens — it’s one we’ve written about many times here on Copyblogger. What’s Unity? In the context of persuasion, the experience of a shared…

    Sonia Simone/ Copybloggerin Content- 10 readers -
  • How to Master the Art of Negotiation

    … Chris Voss, best-selling author of Never Split the Difference and former lead international kidnapping negotiator for the FBI joins us for a powerful interview. For many, the idea of negotiating can be intimidating. Just thinking about it brings to mind ideas of stressful conflict between personalities and goals. But the truth is, in both…

    Copybloggerin How To's- 12 readers -
  • Influence and Persuasion: New Insights From Robert Cialdini

    … Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say? To discover new ways to prepare people for a sale, I interview Dr. Robert Cialdini, author of Influence and Pre-Suasion. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from…

    Michael Stelzner/ Social Media Examiner- 13 readers -
  • Why you need a signature story–maybe several of them

    … Why do people buy from you? Yes, you have a good offer. But a good offer isn’t enough. Lots of research has shown that emotion is necessary for people to make a purchasing decision. They buy because the purchase feels good. They believe that the purchase will help them. It’s a common saying that people buy on emotion and justify it afterward…

    Ellen Finkelstein/ Change the World Marketing- 13 readers -
  • The Psychology Behind High Converting Sites

    … We all know the basics by now, right? Create a headline that hooks attention, display value with your CTAs, reduce distractions, simplify your pages so on and so forth. They’re actions well documented on sites like this and something we all know are conducive to better conversions. But the problem is, too many CROs are dependent on the test…

    The Daily Egg- 14 readers -
  • How to Use Emotional Content to Engage, Inspire, and Persuade

    … Do you know which emotions will get your reader’s attention and pull her into your content? If not, how do you pin them down? And then once you’ve identified them, what do you do with them? Targeting your customer’s emotions in your content is a key content marketing technique that you can use to get your reader’s attention, keep her engaged…

    Copybloggerin Content- 8 readers -
  • The Psychology of Selling Books with Sean D’Souza

    … Sean D’Souza is the master “Rainmaker.” Through years of experience studying human behavior, Sean has created a powerful business that teaches business owners — and authors — how to sell their wares and provide maximum value. The bottom line is that everyone who sells anything needs to understand how the human brain works, whether it’s a book…

    Copyblogger- 20 readers -
  • Call to Action: The Awesome Power of Asking for What You Want

    … of a Pink-Haired Marketer, host Sonia Simone talks about: The easiest copywriting “trick” she knows The persuasion step after you’ve built “know, like, and trust” What the smartest voices in the nonprofit world can teach us about the power of “campaigns” Why it doesn’t always matter if your organization is “for-profit” or “nonprofit” Why…

    Copyblogger- 10 readers -
  • Why a Unique Selling Proposition Contradicts Everyday Life

    … Once upon a time, there was a periodontist who attempted to state benefits instead of features, but he made a critical mistake … Listen in to Editor-in-Chief to find out what it was — and how it affects your business. In this 16-minute episode of Editor-in-Chief, host Stefanie Flaxman discusses: How a visit with a periodontist turned…

    Copybloggerin Content- 11 readers -
  • 4 Big Takeaways From A Launch That Did 6x Expected Revenues

    … A few weeks ago I created and ran a small internal launch for a side-business I’m involved in. When the launch was over we tallied up the results and realized we’d done 6x what we’d originally expected. We also had a few statistics most people would consider “impossible”, such as… 70% open rates… 71% optin rates to a webinar 10% sales page…

    Jeremy Reeves/ The Daily Egg- 14 readers -