Persuasion

  • The Three Key Elements of Influential Digital Marketing

    …, especially in relation to others in the social strata. Early mass marketing did a great job of channeling aspiration through envy. Messages encouraging consumers to “keep up with the Joneses” through the accumulation of material goods became the persuasion prompt for elevated social status. Aspiration remains as powerful as ever, but it’s…

    Brian Clark/ Copybloggerin Content- 24 readers -
  • The Persuasive Power of Analogy

    …. Out of nowhere, a bear surprised him in the woods … so the hunter grabbed the umbrella, fired, and killed the bear.” “Impossible,” the old man snaps back. “Someone else must have shot that bear.” “And there you have it,” the doctor says. Persuasion come from understanding At the heart of things, persuasion is about your audience understanding…

    Brian Clark/ Copybloggerin Content- 21 readers -
  • 3 Content Marketing Mysteries Solved

    … OK, confession time — when I was a kid, I was a complete Nancy Drew junkie. “Sleuth” sounded like just about the best way ever to spend one’s time. (Of course, that’s before I knew what a Chief Content Officer was …) This week, rather than figuring out Irene Adler’s cell phone password or who stole the missing emeralds, we’re working on “Why…

    Sonia Simone/ Copybloggerin Content- 17 readers -
  • 5 Writing Techniques that Stir Your Audience to Action

    … We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal. I’m reminded of this David Ogilvy quote from Ogilvy on Advertising: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy…

    Brian Clark/ Copybloggerin Content- 21 readers -
  • Don’t Get Flattened on the Attention Superhighway

    … a massive amount of attention. It’s about gaining the right kind of attention from the right people … and continuing the journey from there. Copywriting formulas When you want to persuade, it’s useful to take a look at the classic “formulas” of copywriting — because copywriting is simply persuasion that takes place (partly or completely) without…

    Sonia Simone/ Copybloggerin Content- 22 readers -
  • Making Your Content as Tasty as Pie

    … Hey there — welcome back to the Copyblogger Weekly! It’s Thanksgiving week in the U.S., and we want to celebrate by stuffing ourselves until we’re unable to speak or move. No, wait, we want to celebrate by helping you make your content delicious. On Monday, Stefanie Flaxman showed us how to weave structure and intrigue together…

    Sonia Simone/ Copyblogger- 7 readers -
  • Prove It! 6 Persuasive Techniques for Making the Sale

    … A few months ago, I was struggling with writing a sales page for an upcoming program launch, so I showed my draft to my copywriting mentor and asked his advice. He scanned the page for about 20 seconds, then said: “You need more proof. This page should be full of stories and case studies about how your approach works. You need to show…

    Beth Hayden/ Copybloggerin Social- 12 readers -
  • Persuasion Lessons from the Political Trenches

    … Whew. I’m not sure if you’ve noticed, but it’s been an intense election season in the U.S. And if you haven’t noticed … I hope your visit to rural Mongolia has been enjoyable and productive. Wherever you may happen to live, watching political campaigns is a fascinating — and sometimes nerve-wracking — way to see the art of persuasion…

    Sonia Simone/ Copybloggerin Content- 15 readers -
  • The Ultra Powerful 7th Principle of Persuasion

    …!) But the section I was keenest to read was the one on the “new” principle of persuasion he’s uncovered, in addition to the six he identified in his earlier book. He calls that principle Unity, and — as it happens — it’s one we’ve written about many times here on Copyblogger. What’s Unity? In the context of persuasion, the experience of a shared…

    Sonia Simone/ Copybloggerin Content- 21 readers -
  • How to Master the Art of Negotiation

    … Chris Voss, best-selling author of Never Split the Difference and former lead international kidnapping negotiator for the FBI joins us for a powerful interview. For many, the idea of negotiating can be intimidating. Just thinking about it brings to mind ideas of stressful conflict between personalities and goals. But the truth is, in both…

    Copybloggerin How To's- 18 readers -
  • Influence and Persuasion: New Insights From Robert Cialdini

    … Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say? To discover new ways to prepare people for a sale, I interview Dr. Robert Cialdini, author of Influence and Pre-Suasion. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from…

    Michael Stelzner/ Social Media Examiner- 23 readers -
  • Why you need a signature story–maybe several of them

    … Why do people buy from you? Yes, you have a good offer. But a good offer isn’t enough. Lots of research has shown that emotion is necessary for people to make a purchasing decision. They buy because the purchase feels good. They believe that the purchase will help them. It’s a common saying that people buy on emotion and justify it afterward…

    Ellen Finkelstein/ Change the World Marketing- 26 readers -