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Here are six different ways to AB test content elements and the things you should be measuring. There is a critical part of your sales funnel that probably isn’t optimized. When you think about CRO, you think about optimizing your online funnel – your emails, landing pages, checkout process, etc. – in order to acquire more customers.
… what we can’t have. Scarcity is the idea that there is a limited number of items left to buy or time left in which to complete the conversion. When something is scarce, we tend to want it more, if only just to possess something that’s not readily available. Scarcity works best on customers who already have a need for your product or service…