Persuasive Copywriting

  • 6 Highly Productive Ways To AB Test Content Marketing

    … don’t often think about is AB testing your content. In fact, when it comes to content driven marketing, we rarely see the same commitment to testing, tracking, and optimizing that occurs elsewhere in marketing. Considering that content is found at the top of your sales funnel, the wrong content could be hurting your conversion rates. Content can…

    Jacob Mcmillen/ The Conversion Scientistin Content- 9 readers -
  • 6 Persuasion Tactics to Increase Conversions

    … what we can’t have. Scarcity is the idea that there is a limited number of items left to buy or time left in which to complete the conversion. When something is scarce, we tend to want it more, if only just to possess something that’s not readily available. Scarcity works best on customers who already have a need for your product or service…

    The Conversion Scientist- 14 readers -