Persuasive Copywriting

  • 6 Highly Productive Ways To AB Test Content Marketing

    … Here are six different ways to AB test content elements and the things you should be measuring. There is a critical part of your sales funnel that probably isn’t optimized. When you think about CRO, you think about optimizing your online funnel – your emails, landing pages, checkout process, etc. – in order to acquire more customers. What you…

    Jacob Mcmillen/ The Conversion Scientistin Content- 35 readers -
  • 6 Persuasion Tactics to Increase Conversions

    … Sales and marketing have changed dramatically over the last few decades. Gone are the days when you need to go door to door to sell your products or services. Most startups these days don’t even have a phone sales team. With the Internet, it has all moved online. However, just because the methods have changed, it doesn’t mean the underlying…

    The Conversion Scientist- 19 readers -
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