Persuasive Writing

Persuasive writing, is a piece of work in which the writer uses words to convince the reader that the writer's opinion is correct with regard to an issue. Persuasive writing sometimes involves convincing the reader to perform an action, or it may simply consist of an argument or several arguments to align the reader with the writer’s point of view. Persuasive writing is one of the most commonly used writing types in the world. Persuasive writers employ many techniques to improve their argument and show support for their claim. Simply put, persuasive writing is "an essay that offers and supports an opinion".
Posts about Persuasive Writing
  • 21 Fascinating Persuasion Techniques for Conversion Optimization

    … Powerful communicators employ these persuasion techniques when designing online experiences that convert. Do you want your website to be more persuasive? The ability to persuade is a skill coveted by orators, writers and online marketers alike. This ability is based on an ancient–but non-obvious–understanding of human nature. Selecting one…

    The Conversion Scientist- 46 readers -
  • 14 Persuasive Writing Techniques That Trigger A Response

    … Here are fourteen persuasive writing techniques that will trigger a response from your visitors. Have you ever wondered why nobody is responding to your offers? Why do people read your landing pages and then leave? Why do people see your ads and keep scrolling? You have a great product. You are offering an in-demand service. So why does…

    Brian Massey/ The Conversion Scientist- 37 readers -
  • “Quick and Easy” is not a Value Proposition [PODCAST]

    … At the outset, your form may seem quick and easy. Everyone should know the answers to easy questions like name, email address, and birthdate. Furthermore, these are questions that everyone asks online. People should expect to answer these questions. Yes, we know the answers. Yes, we’ve given this information up before. But, don’t call…

    Brian Massey/ The Conversion Scientist- 8 readers -
  • 5 Foolproof Methods for Writing More Persuasive Marketing Emails

    … marketing emails out there just like it, I decided it was time to correct this issue. So I put together a cut-and-dried list of tips to walk marketers through how to write more persuasive marketing emails. You know, emails that get opened (and clicked.) 1. Scrap the passive voice When it comes to persuasive writing, you want to avoid the passive voice…

    Carly Stec/ The IMPACT Blogin EMail- 9 readers -
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