Peso Model

  • How 2017 Marketing Can Drive More Profitable Sales [Research]

    … a marketing-sales perspective, examine the entire buyer journey and customer experience. To put these results in context, customer conversion takes time and repeated engagement, specifically 10+ interactions. Microsoft research found 12 touches were needed. (Note: Couldn’t find source.) According to Moz’s Rand Fishkin, customers who visit Moz 10…

    Heidi Cohen/ Heidi Cohenin How To's- 19 readers -