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What 2017 State of Inbound Marketing Means For Your Business Want your business to standout amidst a broader array of customer options online and offline? Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Because customer experience is the new marketing black! As a result, marketing ...
… media is what was traditionally referred to as media relations. Today earned media has expanded to include blogger relations, influencer relations and investor relations. Earned media is a critical element of the PESO model, paid, earned, shared, and owned. When you integrate two of the four media types, you gain certain advantages. But, combine all…