Peter Claridge

  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … perhaps this easy access to mountains of data that causes anxiety among marketers. There are so many data points available, surely there must be some way to attribute a like, share or click to a purchase–and if not directly attributable, at least a correlation. When tens of thousands of people like your content, marketers and data scientists push…

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