Peter Claridge

  • Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

    … For years, marketers were led to believe that measuring social media return on investment was not only possible, but also required. Directing customers to a website where they can make a purchase is something companies can easily track. If you spend $1,000 to promote a Facebook post and generate $1,500 in revenue from your ecommerce store from…

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