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How do brands decide when to ban someone from their social media accounts? What are the criteria? There’s a need for brands to have social media guidelines in place to discourage harassment and trolling, and then take action against those in violation of those guidelines. Recently, Twitter banned high-profile users over harassment (or incitement to harass).
… social strategy—even every branding program. Messaging just provides the media-rich infrastructure to make executing these strategies smoother. Peter Friedman is a social media visionary and veteran with 32 years of online community and social media experience helping companies engage one-on-one with customers at scale. He is the founder…
… Facebook has officially launched the long-tested Reactions feature, allowing users to emote with more than a simple like. For those done decrying the lack of a dislike button, this might actually help Facebook page admins through better feedback — assuming people adopt the feature more often. While the design is a bit wonky (especially…