Peter Shankman

  • 5 Never-Fail Tips To Keep Creating Awesome Blog Content

    … for you. It’s not for an audience. Bear in mind: “Writing requires commitment.” According to Anne Lamont On Late Night With Stephen Colbert, author Stephen King made the point that writing inspiration isn’t like lightening. It doesn’t just strike. You need to practice writing so that you can take advantage of inspiration when you get it! Check…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 16 readers -
  • What The Most Effective Social Media Marketers Actually Do

    … phase of social media expansion as signaled by Peter Shankman’s book, Zombie Loyalists (2015) and Jay Baer’s book, Hug Your Haters (2016). The bottom line is that incorporating your social media into your overall marketing plans can improve your results and make you a more effective social media marketer. What’s your secret to becoming a savvy…

    Heidi Cohen/ Heidi Cohenin Social- 17 readers -
  • Social Media: Professional VS Personal

    … significant other. People will wonder whose hand is there. In addition to your avatar, consider how the background image you select represents your personal brand. David Berkowitz and Peter Shankman are among the proudest dads I know. They both include photographs of their daughters on Twitter. Please note: I asked Michael Brenner, David Berkowitz…

    Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • What the Pros Do To Boost Content Reach (But Do Not Share)

    … a great speaker!!!) When I taught at NYU, I ran a speaker series. It was a win-win. My students got exposure to well known marketers and many of the speakers got a chance to meet potential employees. Take a page from Peter Shankman’s playbook. Shankman travels extensively and tweets out where he is. It’s a great way to meet new people and take…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • How To Stand Out In The Stream On Facebook

    … with their businesses. They include images, text and a call-to-action. 3. Skip the promotion. Understand that your target audience can smell marketing messages a mile away. Offering an occasional Facebook deal can make your followers feel special but don’t use Facebook as an extension of your push marketing. This can be a turnoff even from the pros! 4. Never do…

    Heidi Cohen/ Heidi Cohenin Social Google Facebook Twitter How To's- 13 readers -
  • 5 Small Business Branding Tactics You Can Use

    … team had to wear a suit (and women had to wear a suit with a skirt.) Can your branding be used to gain attention? Peter Shankman created a yarn bus for a small knitting shop in suburban New York City. It garnered heaps of PR. (BTW—Shankman wrote a great post for solopreneurs: Are You a Shoemaker’s Kid?) The bottom line: Create your small…

    Heidi Cohen/ Heidi Cohenin Social- 17 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 30 readers -
  • 10 Small Business Marketing Lessons You Need Regardless of Size

    … to effectively reach your customers. Maximize every business element and interaction by incorporating your message in contextually relevant ways. Don’t put all of your effort into doing your business to the exclusion of letting people know that it exists. (BTW—Peter Shankman wrote a great post on this: Are You a Shoemaker’s Kid?) 4. Choose your location…

    Heidi Cohen/ Heidi Cohen- 18 readers -
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