Peter Shankman

  • Cinco De Mayo: Should Your Business Be Celebrating?

    … and conferences are key to building relationships and doing deals, especially industry newbies. RazorSocial’s Ian Cleary started establishing his thought leadership by attending conferences. Industry Event Example: The Social Media Club of New York used the NY Auto Show to hold a social media event at the Javits Center. It spotlighted social media…

    Heidi Cohen/ Heidi Cohen- 20 readers -
  • 5 Never-Fail Tips To Keep Creating Awesome Blog Content

    ….) Don’t like old school idea capture methods? Try Word or Google Docs, Evernote or Trello. Michael Hyatt is a fan of Evernote and the bloggers at Buffer like Trello. Alternatively, you can use your smartphone’s voice recorder (although you do need to transcribe it later.) And, don’t forget voice recognition software. It’s getting smarter and better…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 26 readers -
  • What The Most Effective Social Media Marketers Actually Do

    … phase of social media expansion as signaled by Peter Shankman’s book, Zombie Loyalists (2015) and Jay Baer’s book, Hug Your Haters (2016). The bottom line is that incorporating your social media into your overall marketing plans can improve your results and make you a more effective social media marketer. What’s your secret to becoming a savvy…

    Heidi Cohen/ Heidi Cohenin Social- 18 readers -
  • Social Media: Professional VS Personal

    … Jesse Noyes uses his personal photograph coupled with his Kapost team photograph on LinkedIn. It shows how he’s connected to the people he works with. It sends a great message to anyone seeking to work with him. As a point of contrast, NewsCred’s Michael Brenner has a professional photograph on LinkedIn and placed a portrait of his four children…

    Heidi Cohen/ Heidi Cohenin Social- 15 readers -
  • What the Pros Do To Boost Content Reach (But Do Not Share)

    … a great speaker!!!) When I taught at NYU, I ran a speaker series. It was a win-win. My students got exposure to well known marketers and many of the speakers got a chance to meet potential employees. Take a page from Peter Shankman’s playbook. Shankman travels extensively and tweets out where he is. It’s a great way to meet new people and take…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
  • How To Stand Out In The Stream On Facebook

    …, if your content looks like a boring brochure or corporate blather it’s not going to get clicked on. You have to give people a reason to want to read your stuff and care about it enough to do something. Peter Shankman lives larger than life. He’s always jumping out of a plane or jet setting somewhere cool. 3. Always use a good photograph. It’s…

    Heidi Cohen/ Heidi Cohenin Social Google Facebook Twitter How To's- 18 readers -
  • 5 Small Business Branding Tactics You Can Use

    … team had to wear a suit (and women had to wear a suit with a skirt.) Can your branding be used to gain attention? Peter Shankman created a yarn bus for a small knitting shop in suburban New York City. It garnered heaps of PR. (BTW—Shankman wrote a great post for solopreneurs: Are You a Shoemaker’s Kid?) The bottom line: Create your small…

    Heidi Cohen/ Heidi Cohenin Social- 20 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 34 readers -
  • 10 Small Business Marketing Lessons You Need Regardless of Size

    … to effectively reach your customers. Maximize every business element and interaction by incorporating your message in contextually relevant ways. Don’t put all of your effort into doing your business to the exclusion of letting people know that it exists. (BTW—Peter Shankman wrote a great post on this: Are You a Shoemaker’s Kid?) 4. Choose your location…

    Heidi Cohen/ Heidi Cohen- 21 readers -
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