Peter Shankman

  • 5 Never-Fail Tips To Keep Creating Awesome Blog Content

    … Cunningham (Link to author page). After that, I wrote a bi-weekly column for ClickZ called Actionable Analysis before I launched my blog. My columns consistently ranked in the site’s annual list of Top 10 articles. Result: I have a ton of writing experience. Don’t stop reading yet! Learn from my experience and reduce your time to blogging success…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 14 readers -
  • What The Most Effective Social Media Marketers Actually Do

    … phase of social media expansion as signaled by Peter Shankman’s book, Zombie Loyalists (2015) and Jay Baer’s book, Hug Your Haters (2016). The bottom line is that incorporating your social media into your overall marketing plans can improve your results and make you a more effective social media marketer. What’s your secret to becoming a savvy…

    Heidi Cohen/ Heidi Cohenin Social- 17 readers -
  • Social Media: Professional VS Personal

    … significant other. People will wonder whose hand is there. In addition to your avatar, consider how the background image you select represents your personal brand. David Berkowitz and Peter Shankman are among the proudest dads I know. They both include photographs of their daughters on Twitter. Please note: I asked Michael Brenner, David Berkowitz…

    Heidi Cohen/ Heidi Cohenin Social- 14 readers -
  • What the Pros Do To Boost Content Reach (But Do Not Share)

    … with a podcast. 2014 was a turning point for podcasting. Mike Stelzner has been talking about podcasting for a while. In fact, Social Media Examiner’s 2014 research spotlighted the opportunity for creating audio content via a podcast. Content Marketing Institute expanded its audio content by rolling out a series of podcasts. Pamela Muldoon, who got…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • How To Stand Out In The Stream On Facebook

    …, if your content looks like a boring brochure or corporate blather it’s not going to get clicked on. You have to give people a reason to want to read your stuff and care about it enough to do something. Peter Shankman lives larger than life. He’s always jumping out of a plane or jet setting somewhere cool. 3. Always use a good photograph. It’s…

    Heidi Cohen/ Heidi Cohenin Social Google Facebook Twitter How To's- 13 readers -
  • 5 Small Business Branding Tactics You Can Use

    … team had to wear a suit (and women had to wear a suit with a skirt.) Can your branding be used to gain attention? Peter Shankman created a yarn bus for a small knitting shop in suburban New York City. It garnered heaps of PR. (BTW—Shankman wrote a great post for solopreneurs: Are You a Shoemaker’s Kid?) The bottom line: Create your small…

    Heidi Cohen/ Heidi Cohenin Social- 16 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 29 readers -
  • 10 Small Business Marketing Lessons You Need Regardless of Size

    … to effectively reach your customers. Maximize every business element and interaction by incorporating your message in contextually relevant ways. Don’t put all of your effort into doing your business to the exclusion of letting people know that it exists. (BTW—Peter Shankman wrote a great post on this: Are You a Shoemaker’s Kid?) 4. Choose your location…

    Heidi Cohen/ Heidi Cohen- 16 readers -