Peter Shankman

  • 5 Never-Fail Tips To Keep Creating Awesome Blog Content

    ….) Don’t like old school idea capture methods? Try Word or Google Docs, Evernote or Trello. Michael Hyatt is a fan of Evernote and the bloggers at Buffer like Trello. Alternatively, you can use your smartphone’s voice recorder (although you do need to transcribe it later.) And, don’t forget voice recognition software. It’s getting smarter and better…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 11 readers -
  • What The Most Effective Social Media Marketers Actually Do

    … How To Become A Savvy Social Media Marketer The savvy social media marketer, especially those with limited budgets and employees, must think in terms of their specific business. This translates to setting your goals, understanding your audience, and determining the results you seek. Unlike other marketing platforms, social media helps level…

    Heidi Cohen/ Heidi Cohenin Social- 15 readers -
  • Social Media: Professional VS Personal

    … Jesse Noyes uses his personal photograph coupled with his Kapost team photograph on LinkedIn. It shows how he’s connected to the people he works with. It sends a great message to anyone seeking to work with him. As a point of contrast, NewsCred’s Michael Brenner has a professional photograph on LinkedIn and placed a portrait of his four children…

    Heidi Cohen/ Heidi Cohenin Social- 12 readers -
  • What the Pros Do To Boost Content Reach (But Do Not Share)

    … a great speaker!!!) When I taught at NYU, I ran a speaker series. It was a win-win. My students got exposure to well known marketers and many of the speakers got a chance to meet potential employees. Take a page from Peter Shankman’s playbook. Shankman travels extensively and tweets out where he is. It’s a great way to meet new people and take…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • How To Stand Out In The Stream On Facebook

    …, if your content looks like a boring brochure or corporate blather it’s not going to get clicked on. You have to give people a reason to want to read your stuff and care about it enough to do something. Peter Shankman lives larger than life. He’s always jumping out of a plane or jet setting somewhere cool. 3. Always use a good photograph. It’s…

    Heidi Cohen/ Heidi Cohenin Social Google Facebook Twitter How To's- 13 readers -
  • 5 Small Business Branding Tactics You Can Use

    … team had to wear a suit (and women had to wear a suit with a skirt.) Can your branding be used to gain attention? Peter Shankman created a yarn bus for a small knitting shop in suburban New York City. It garnered heaps of PR. (BTW—Shankman wrote a great post for solopreneurs: Are You a Shoemaker’s Kid?) The bottom line: Create your small…

    Heidi Cohen/ Heidi Cohenin Social- 15 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 26 readers -
  • 10 Small Business Marketing Lessons You Need Regardless of Size

    … must balance the cost of your time and resources to improve your product presentation with the net increase in price. Don’t spend more than you’ll recoup in profits. 6. Use packaging to distinguish your offering. Astute yarn vendors like Miss Babs monitor which patterns are popular with knitters on Ravelry, a knitting, crocheting, and spinning…

    Heidi Cohen/ Heidi Cohen- 16 readers -
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