Peter Shankman

    • Cinco De Mayo: Should Your Business Be Celebrating?

      Holiday Celebration Marketing: 5 Types You Need It’s Cinco de Mayo! Before you pour your colleagues another round of over-priced margaritas, ask yourself, “Is your business celebrating?” More to the point: Should your business celebrate this holiday? As my Accounting Professor taught me, “It depends.” I wish I had a better response for you. But I don’t.

      Heidi Cohen/ Heidi Cohen- 16 readers -
  • 5 Never-Fail Tips To Keep Creating Awesome Blog Content

    … for you. It’s not for an audience. Bear in mind: “Writing requires commitment.” According to Anne Lamont On Late Night With Stephen Colbert, author Stephen King made the point that writing inspiration isn’t like lightening. It doesn’t just strike. You need to practice writing so that you can take advantage of inspiration when you get it! Check…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 23 readers -
  • What The Most Effective Social Media Marketers Actually Do

    … phase of social media expansion as signaled by Peter Shankman’s book, Zombie Loyalists (2015) and Jay Baer’s book, Hug Your Haters (2016). The bottom line is that incorporating your social media into your overall marketing plans can improve your results and make you a more effective social media marketer. What’s your secret to becoming a savvy…

    Heidi Cohen/ Heidi Cohenin Social- 18 readers -
  • Social Media: Professional VS Personal

    … significant other. People will wonder whose hand is there. In addition to your avatar, consider how the background image you select represents your personal brand. David Berkowitz and Peter Shankman are among the proudest dads I know. They both include photographs of their daughters on Twitter. Please note: I asked Michael Brenner, David Berkowitz…

    Heidi Cohen/ Heidi Cohenin Social- 15 readers -
  • What the Pros Do To Boost Content Reach (But Do Not Share)

    … to build relationships with people face-to-face. Orbit Media’s Andy Crestodina hosts a Wine and Web every month. These monthly gatherings enabled Orbit Media to build a community in Chicago for their key demographic. The Wine and Web events force Crestodina to create brand spanking new, fresh content because many of the attendees are regulars…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • How To Stand Out In The Stream On Facebook

    … 200 comments. 5. Show you’re a real person. You don’t need to spill your guts on Facebook to be a human. Rather you just need to show that you do something more than pound away at your computer. Ian Cleary includes the occasional personal request or reference to his family. Amy Porterfield posted a Halloween photo on her business page to get…

    Heidi Cohen/ Heidi Cohenin Social Google Facebook Twitter How To's- 16 readers -
  • 5 Small Business Branding Tactics You Can Use

    … team had to wear a suit (and women had to wear a suit with a skirt.) Can your branding be used to gain attention? Peter Shankman created a yarn bus for a small knitting shop in suburban New York City. It garnered heaps of PR. (BTW—Shankman wrote a great post for solopreneurs: Are You a Shoemaker’s Kid?) The bottom line: Create your small…

    Heidi Cohen/ Heidi Cohenin Social- 20 readers -
  • Follow the Top Social Media Influencers of 2014

    … Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators…

    Douglas Karr/ Marketing Technology Blogin Social Twitter- 32 readers -
  • 10 Small Business Marketing Lessons You Need Regardless of Size

    … to effectively reach your customers. Maximize every business element and interaction by incorporating your message in contextually relevant ways. Don’t put all of your effort into doing your business to the exclusion of letting people know that it exists. (BTW—Peter Shankman wrote a great post on this: Are You a Shoemaker’s Kid?) 4. Choose your location…

    Heidi Cohen/ Heidi Cohen- 21 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic