Pets.Com

Pets.com was a former dot-com enterprise that sold pet supplies to retail customers. It began operations in August 1998 and closed in November 2000. A high-profile marketing campaign gave it a widely recognized public presence, including an appearance in the 1999 Macy's Thanksgiving Day Parade and an advertisement in the 2000 Super Bowl. Its popular sock puppet advertising mascot was interviewed by People magazine and appeared on Good Morning America.Although sales rose dramatically due to the attention, the company was weak on fundamentals and actually lost money on most of its sales.
Posts about Pets.Com
  • What brands can learn from Amazon’s brick-and-mortar move

    … to increase their digital spending in the next five years. However, one look at companies like eToys.com and Pets.com shows how unlikely it is for companies to achieve success using digital-only strategies. Both companies deployed a lot of online marketing, but none of it offset the missing brick-and-mortar presence needed to tie it together…

    Digiday- 7 readers -
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