Pets.Com

Pets.com was a former dot-com enterprise that sold pet supplies to retail customers. It began operations in August 1998 and closed in November 2000. A high-profile marketing campaign gave it a widely recognized public presence, including an appearance in the 1999 Macy's Thanksgiving Day Parade and an advertisement in the 2000 Super Bowl. Its popular sock puppet advertising mascot was interviewed by People magazine and appeared on Good Morning America.Although sales rose dramatically due to the attention, the company was weak on fundamentals and actually lost money on most of its sales.
Posts about Pets.Com
  • What brands can learn from Amazon’s brick-and-mortar move

    … and an in-booth experience that engaged, immersed and excited veterinarians to promote probiotic foods and improve pet care. Both campaigns enticed customers to engage in person and extended the experience via digital advertising. Trying to execute one piece of the strategy without the other would have drastically diminished the campaigns…

    Digiday- 8 readers -
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