Pew

  • Millennials Surprisingly Prefer News Articles Over Videos

    … If you’ve just fired every writer at your company and replaced them with vloggers and cinematographers, it is with a heavy heart that I must announce you’re not going to reach as many millennials as you think. According to a study by the Pew Research Center, 42 percent of adults aged 18 to 29 prefer reading the news, compared to 38 percent who…

    Aaron Orendorff/ The Content Strategist- 16 readers -
  • Research proves there is still a place for long form content

    … a short attention span. Our news feeds are dominated by listicles, infographics, and curated summaries meant to get us in and out of a story as quickly as possible. However, new research from Pew indicates that my old journalism school lesson still holds true. In fact, people do spend time with longer-form content, even in the challenging reading…

    {grow}in Content Blogging- 19 readers -