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If you’re reading this blog post, you’re already well aware that the mobile ecosystem is exploding. Audiences from all over the world are glued to their devices; we rely on our phones to connect with friends and family, to stay on top of work, and kill time. According to the Pew Center, some Americans are so attached to their devices that they’ll even sleep next to them, chec ...
…. Here is what four types of campaigns can teach us about each stage of the conversion funnel: #1 In Q4 2013, Sobeys—one of Canada’s largest and most popular grocery store chains—approached Adknowledge’s social media platform, AdParlor, with a request to: Increase adoption of its new grocery store branding app to help drive foot traffic to stores…