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… marketing world: From these two milestones, we can infer that the mobile advertising ecosystem is going to become increasingly mature, which means advertisers need to look beyond traditional cost-per-install (CPI) and display models to generate an ROI for their brand. Here’s what we mean. The Lifetime Value (LTV) Equation As online advertising…
If you’re reading this blog post, you’re already well aware that the mobile ecosystem is exploding. Audiences from all over the world are glued to their devices; we rely on our phones to connect with friends and family, to stay on top of work, and kill time. According to the Pew Center, some Americans are so attached to their devices that they’ll even sleep next to them, chec ...