Pew Internet

  • Pew Study: Low Income and Rural Populations Less Likely to Have Internet Access

    … The Internet has become an integral part of American life. Indeed, according to the latest Pew Internet demographics study, 84 percent of Americans have internet access. While the percentage of Americans with Internet access has remained largely the same since 2012, an analysis of 15 years of historical data indicates that the digital divide…

    Inside Facebook- 20 readers -
  • Millennials Outnumber Boomers: The Meaning For Marketers

    … at the heart of how you talk to your prospects and your customers. Millennials have buying power Unlike their boomer parents, many millennials entered the workforce during difficult economic times. This colors their spending and outlook. US millennials account for an estimated $1.3 trillion in direct annual spending according to BCG. US millennials had…

    Heidi Cohen/ Heidi Cohen- 47 readers -