Phil Lester

Philip Michael "Phil" Lester (born 30 January 1987) is an English YouTube vlogger and radio personality from Rossendale, Lancashire. He presents a Sunday night entertainment show for BBC Radio 1 with Dan Howell. Lester reached 1 million YouTube subscribers on 6 July 2013.
Posts about Phil Lester
  • More scrutiny of YouTube stars’ promotion deals

    … body issued a ruling on Wednesday that warns $65 billion snack giant Mondelez, which paid five popular U.K YouTubers to promote its Oreo brand. With 6.9 million subscribers across their channels, Thomas Ridgewell, Emma Blackery, PJ Ligouri, Phil Lester and Dan Howell made videos for Mondelez in which they participated in an “Oreo Lick Race.” Millions…

    Eric Blattberg/ Digidayin Social- 86 readers -
  • UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards

    … is an ad before engaging with it. “That means that flagging the relationship at some point during the video is not sufficient,” Andrew Terry, a media expert with the London law firm Eversheds, told the Financial Times, “which may well make this kind of promotion much less attractive for brand owners.” At some point, the vloggers added more…

    Martin Beck/ Marketing Landin Social- 800 readers -
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