Phil Lester

Philip Michael "Phil" Lester (born 30 January 1987) is an English YouTube vlogger and radio personality from Rossendale, Lancashire. He presents a Sunday night entertainment show for BBC Radio 1 with Dan Howell. Lester reached 1 million YouTube subscribers on 6 July 2013.
Posts about Phil Lester
  • More scrutiny of YouTube stars’ promotion deals

    … a study examining the video game ecosystem on YouTube. It found that views for user-generated video content outnumbered branded content views 19-to-1 in that category, even after accounting for paid promotion. But in general, disclosure is in everyone’s best interest, said eMarketer analyst Paul Verna. “As a general principle, people don’t like…

    Eric Blattberg/ Digidayin Social- 93 readers -
  • UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards

    … summer largely thanks to Oreo’s parent company Mondelez paying a handful of YouTube celebs, including Phil Lester and Dan Howell (2.1 million subscribers on their AmazingPhil channel) to Today, the UK’s Advertising Standards Authority announced that Mondelez and the video bloggers had violated the code that requires advertisements to be clearly…

    Martin Beck/ Marketing Landin Social- 824 readers -
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