Phil Paranicas

  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … activity is best at impacting earlier stages of the purchase funnel, so many lead gen campaigns wind up looking like square pegs in round holes. 3. Bernie Borges – Find and Convert, @bernieborges Clearly the biggest mistake I see is asking to get married on the first date. That’s an obvious analogy for asking for too much from the first touch point…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • The Best Lead Generation Tips Ever

    … information? A subscription to your page or channel? Spell it out. 3. Bernie Borges – Find and Convert, @bernieborges Experiment with owned, earned and paid campaigns. Try something you’ve never tried before. Be willing to fail small and fast. 4. Michael Brenner – SAP and B2B Marketing Insider, @BrennerMichael The most effective way…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … scare them off! Create a series of communications and content to convert leads into customers. To be effective this content should be of high quality and make recipients feel special to build a relationship for the long-term. 6. Jeffrey L. Cohen, Ball State University and Social Media B2B, Co-author of The B2B Social Media Book, @JeffreyLCohen…

    Heidi Cohen/ Heidi Cohenin EMail Content- 34 readers -
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