Phil Paranicas

  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … to be a lot of trial and error. But stick with it, find what works, and then scale. 18. Jesse Noyes – Kapost Honestly, the set-and-forget-it attitude. Too many marketers think they can turn on their marketing automation and the leads will start pouring in. A tool isn’t going to give you a strategy. You have to come up with a fluid, ongoing strategy…

    Heidi Cohen/ Heidi Cohen- 27 readers -
  • The Best Lead Generation Tips Ever

    …. 17. Jesse Noyes – Kapost Get inbound and outbound on the same page. Your marketing should be divided up by tactic and/or separate goals. This just results in your paid efforts operating completely independently from your brand awareness and sales enablement folks. Better to get all these efforts working from the same campaign and same calendar. 18…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    …, this was the strategy behind The Sophisticated Marketer’s Guide to LinkedIn. Out of this one big rock piece of content, we repurposed it into 2 infographics, 2 webinars, 5 blog posts, 2 SlideShare decks and more. The idea is to create one big rock per quarter which will fuel social and demand gen during that time. 15. Jesse Noyes, Kapost This might sound…

    Heidi Cohen/ Heidi Cohenin EMail Content- 32 readers -