Phil Paranicas

  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … at your website right now, and make sure your contact buttons are large, concise and enticing! 20. Paul Roetzer – PR 20/20 and author of The Marketing Agency Blueprint. Not having a process to follow through with the opportunities. Marketing technology is readily available to enable advanced lead scoring and nurturing, but the majority…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • The Best Lead Generation Tips Ever

    … to improve engagement and conversion over time. Face it, we all know this, but why does it fall to the bottom of our priority list? Make a personal commitment to move it to the top of your list. 19. Paul Roetzer – PR 20/20 and author of The Marketing Agency Blueprint. Understand the difference between a lead and a sales qualified lead (SQL). “Stellar…

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … and social to help nurture your contacts over time. And above all, be targeted, strategic, and of course, human. 17. Paul Roetzer, PR 20/20 and author of The Marketing Agency Blueprint. Develop a deep understanding of your existing and prospective customers, and then use gated content, events and interactive online tools to create immense value…

    Heidi Cohen/ Heidi Cohenin EMail Content- 24 readers -