Philip Kotler

  • Atmospheric Marketing and Why Profits May Depend On It

    … – the atmosphere polluted. In the Apple example, it’s consistently high. Even if you purchase an iPad at Best Buy, it’s carefully designed to differentiate itself from competitors. Online Atmospherics Your online brand, sales experience, onboarding, platform, account management and billing are all part of the atmosphere impacting your company’s…

    Douglas Karr/ Marketing Technology Blog- 15 readers -