Philip Kotler

  • What it’s like to be hugged by a brand. Literally.

    … that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends…

    {grow}- 11 readers -
  • Atmospheric Marketing and Why Profits May Depend On It

    … – the atmosphere polluted. In the Apple example, it’s consistently high. Even if you purchase an iPad at Best Buy, it’s carefully designed to differentiate itself from competitors. Online Atmospherics Your online brand, sales experience, onboarding, platform, account management and billing are all part of the atmosphere impacting your company’s…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
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