Philip Kotler

  • Atmospheric Marketing and Why Profits May Depend On It

    …, and the brand provides, creates an experience beyond the 4 doors of the vehicle. I feel special… and I’m willing to pay extra for that. In the world of architecture, they call the experience of the space around you Atmospherics, written with a focus on architects and the retail experiences they were designing. Definition of Atmospherics In 1973, Philip…

    Douglas Karr/ Marketing Technology Blog- 16 readers -