Philip Kotler

  • What it’s like to be hugged by a brand. Literally.

    … world, you can’t ignore that the consumer is your most important advocate. “There’s a hunger for real intimacy and experience. Brands need to be more human and authentic. They should stop trying to be perfect. Human-centric brands should treat customers as friends, becoming an integral part of their lifestyle. Brands should be more like humans…

    {grow}- 14 readers -
  • Atmospheric Marketing and Why Profits May Depend On It

    …, and the brand provides, creates an experience beyond the 4 doors of the vehicle. I feel special… and I’m willing to pay extra for that. In the world of architecture, they call the experience of the space around you Atmospherics, written with a focus on architects and the retail experiences they were designing. Definition of Atmospherics In 1973, Philip…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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