Philip Kotler

  • What it’s like to be hugged by a brand. Literally.

    … world, you can’t ignore that the consumer is your most important advocate. “There’s a hunger for real intimacy and experience. Brands need to be more human and authentic. They should stop trying to be perfect. Human-centric brands should treat customers as friends, becoming an integral part of their lifestyle. Brands should be more like humans…

    {grow}- 10 readers -
  • Atmospheric Marketing and Why Profits May Depend On It

    … With all of the sites and tools available to us via the web, why don’t we all simply find the lowest price on every product? There are many consumers or businesses that do just that, but the majority of people don’t. I’ve shared online that a few years ago that I changed from driving Fords to a Cadillac. A Ford dealership annoyed me when…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
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