Philip Kotler

  • What it’s like to be hugged by a brand. Literally.

    … that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends…

    {grow}- 13 readers -
  • Atmospheric Marketing and Why Profits May Depend On It

    … Kotler wrote an article in the Journal of Retailing where he described the impact of the retail space on the purchase behavior. He provided the following definition: The effort to design buying environments to produce specific emotional effects in the buyer that enhance purchase probability. Influencing the probability is the sensory quality…

    Douglas Karr/ Marketing Technology Blog- 20 readers -