Philip Kotler

  • What it’s like to be hugged by a brand. Literally.

    … Burdett’s fine Marketing Book podcast, the legendary Philip Kotler described the importance of P2P in his new book Marketing 4.0: Moving from Traditional to Digital: “What we’re missing as consumers is high touch. We’re missing the satisfaction of real relationships and knowing that other people care. “This is especially pertinent to retailing. If I face…

    {grow}- 15 readers -
  • Atmospheric Marketing and Why Profits May Depend On It

    …, and the brand provides, creates an experience beyond the 4 doors of the vehicle. I feel special… and I’m willing to pay extra for that. In the world of architecture, they call the experience of the space around you Atmospherics, written with a focus on architects and the retail experiences they were designing. Definition of Atmospherics In 1973, Philip…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
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