Philip Kotler

  • What it’s like to be hugged by a brand. Literally.

    … that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends…

    {grow}- 14 readers -
  • Atmospheric Marketing and Why Profits May Depend On It

    …, and the brand provides, creates an experience beyond the 4 doors of the vehicle. I feel special… and I’m willing to pay extra for that. In the world of architecture, they call the experience of the space around you Atmospherics, written with a focus on architects and the retail experiences they were designing. Definition of Atmospherics In 1973, Philip…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
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