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We have a client who loves to drive more phone calls to their business than any other method. As their client, we want to ensure our strategies are working well, so we need to incorporate some specific tactics to understand where the phone calls are coming from. The client has incorporated HostedNumbers in previous campaigns and, after spending a few minutes on the platform w ...
… click-to-call extension ads provide a way to short-circuit that leaky bucket entirely by having people call directly from the search engine results page without ever even having to go to your landing page! Wow. It's not often that you can completely eliminate a stage in the conversion funnel like this. Our internal research shows that calls from ads…