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  • Pokemon Go: The Accidental Social Media Sensation

    … on networks such as Yelp. If you manage your location data well, you understand the importance of publishing accurate location data such as your business name, address and phone number on social networks ranging from Facebook to Yelp. If you are a PokéStop, make sure you share this attribute, too. When trainers use Yelp to find PokéStops nearby, help…

    Inside Facebookin Social Paid Search Google Facebook- 22 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … conversions from your Facebook ads to accurately measure cost per lead and prove (and improve) return on investment. Mistake No. 3: Failing to offer the right incentives Facebook advertising is different than search advertising. People seeing your ads in their Facebook News Feeds aren’t actually searching for your products or services. It’s…

    Inside Facebookin Facebook Retargeting- 30 readers -
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