Phone Number

  • 4 Mistakes Businesses Are Making that Hurt Local SEO

    … follow this rule on nearly all other citations, listing just your business name with no modifiers for every location. *Note that there is one exception to the above. Facebook requires the use of geomodifiers for multi-location businesses. They do not permit an identical, shared name between Facebook Place listings. Because of this, you’ll need…

    Miriam Ellis/ Marketing Technology Blog- 11 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … conversions from your Facebook ads to accurately measure cost per lead and prove (and improve) return on investment. Mistake No. 3: Failing to offer the right incentives Facebook advertising is different than search advertising. People seeing your ads in their Facebook News Feeds aren’t actually searching for your products or services. It’s…

    Inside Facebookin Facebook Retargeting- 19 readers -
  • Why Did Facebook Revamp Its Places Page?

    … Facebook appears to have quietly revamped its Places page, adding distinctive cover images and different sections by city and category, along with integration with the social network’s page locations application-programming interface, Graph Search queries and user-generated content. Reader Matteo Gamba shared several screenshots with AllFacebook…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • Do You Have a Tracked Phone Number on Your Website?

    …. There’s a huge problem, though. Their marketing department utilizes the same phone number throughout all campaigns regardless of medium. The result is that anyone who calls into the company is attributed by default to traditional media. While there’s no doubt that traditional media is driving calls, the client is overestimating its impact…

    Douglas Karr/ Marketing Technology Blogin Mobile- 12 readers -
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