Phone Number

  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … on their smartphones. So be sure to optimize your Facebook advertising for call conversions. This includes: Testing the “call now” button in your Facebook local awareness ads. Including a prominent phone number or call button on every page of your website. Testing landing pages with “call now” as the main call to action. Making sure you attribute call…

    Inside Facebookin Facebook Retargeting- 23 readers -
  • Why Did Facebook Revamp Its Places Page?

    … categories: Places listed on category pages feature information including a photo selected by users, name, phone number, address, hours, average price, reviews, average ratings and, if applicable, comments from friends. Recent reviews are featured under the tiles for places. Finally, a “more” section offers less popular categories, such as gyms…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • Do You Have a Tracked Phone Number on Your Website?

    …. There’s a huge problem, though. Their marketing department utilizes the same phone number throughout all campaigns regardless of medium. The result is that anyone who calls into the company is attributed by default to traditional media. While there’s no doubt that traditional media is driving calls, the client is overestimating its impact…

    Douglas Karr/ Marketing Technology Blogin Mobile- 13 readers -
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