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  • Adaptly Execs Share Their 2017 Predictions

    … obvious marketing implications is the evolution of the car. As cars become more autonomous, it frees up so much time that will go into using walled gardens instead. If you have an hour commute and you’re no longer doing the driving yourself, you’ll start spending that time on Facebook. There will be more ad loading, more consumption, more data creation…

    AllTwitterin Facebook Twitter YouTube- 33 readers -
  • 7 Ways to Stop Creative Fatigue From Killing Your Facebook Advertising Budget

    …, then another with someone using it. Run the image through a filter to recolor it. (Monotone images tend to perform better than normally-colored ones.) Add a shadow or border around the edge to make it pop. Add or remove a brand logo. Flip the ad, rearranging the position of the image and the text. For example, if there’s a person in your ad, have them…

    AllFacebookin Social Facebook- 23 readers -
  • What Marketers Should Know About Instagram’s Shoppable Photo Tags

    … goals for it: How easy is it to discover the tags? How much value does it create for businesses? How native does it feel for the users? Now, let’s look at the main topics of these questions and see what they really mean for the Facebook-owned app: Discover At the beginning, Instagram was a tool with which you could edit a photo, apply a filter…

    AllTwitterin Social Facebook Twitter- 35 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm…

    AllFacebookin Google Facebook- 29 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … younger demo might be a fool’s errand considering Instagram’s demographic trends. Instead, Instagram might succeed appealing to mature consumers and coming up with features geared towards its key demo. Stories dilute what makes Instagram unique We take them for granted now, but Instagram’s filters were truly revolutionary. They drastically lowered…

    AllTwitterin Social- 22 readers -
  • Instagram Update Will Take Advantage of iPhone 7 Plus Camera

    … At Apple‘s event in San Francisco Wednesday, Ian Spalter, head of design at Instagram, previewed an update coming to the photo- and video-sharing application later this year. With this update, when users activate the Instagram Stories camera on the new iPhone 7 Plus, they will see a zoom slider on the left side of the screen. The zoom feature…

    AllFacebookin Social- 19 readers -
  • With Instagram’s Algorithm Change, Brands Must Double-Down

    …-specific content—which, in turn, drives engagement for Instagram–will be beneficial in the long run. Brands that align themselves with Instagram’s incentives will prosper. Use the platform’s tools to your advantage There are a number of tools on Instagram that brands can use to their advantage. Tags, hashtags, filters and locations all allow…

    AllTwitterin Facebook Twitter- 19 readers -
  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … an experience that users genuinely want to engage with and share. This content is not heavy-handed or overtly promotional, and many of the best, most successful examples are emerging in mobile ad campaigns on Snapchat, which has pioneered what has been called “crowd-distributed advertising.” Gatorade created an interactive Snapchat filter during the Super…

    AllTwitter- 28 readers -
  • Instagram Finally Adds iOS Share Extensions

    … Instagram finally enabled iOS share extensions in version 8.2 of its application for that platform. iOS share extensions debuted along with iOS 8 in September 2014, and Instagram parent Facebook immediately integrated with iOS share extensions, allowing users to share photos and videos from other iOS applications directly to Facebook without…

    David Cohen/ AllTwitterin Social Facebook- 12 readers -
  • Line Launches egg Selfie App on iOS, Android

    … Line launched egg, its selfie application, on iOS and Android. The app is similar to MSQRD and Snapchat in that it lets users add filters and special effects to photos and videos that can be shared with friends. With egg, users can browse a variety of 3-D masks, which are applied to their faces in real-time. Some masks may include special…

    Inside Facebookin Facebook- 14 readers -
  • Instagram Follower Growth, Engagement Continue Trending Down (Study)

    … studied by Locowise averaged 2.43 posts per day. Default was the most-used photo filter. 90.81 percent of posts published during April were images. Images engaged 1.07 percent of followers, while videos engaged 0.81 percent. Comments represented just 1.75 percent of total engagement, but 18.56 percent of all comments were posted on videos. Readers: Did any of Locowise’s Instagram findings for April surprise you? …

    David Cohen/ AllFacebookin Social- 24 readers -
  • Report: Which Casinos Are Most Popular on Instagram?

    … A new report released by Casino Room revealed the most popular casinos on Instagram and the peak times when casino-related posts are shared on the photo- and video-sharing application. The report analyzed Instagram posts related to casinos in four gambling hot spots: Las Vegas; Atlantic City, N.J.; Monte Carlo, Monaco; and Macau, China…

    AllTwitterin Social- 18 readers -
  • Fount Photo-Sharing App Lets You Buy Items While Browsing Pictures

    … Shop Your Way announced the official launch of its Fount photo-sharing and shopping application on iOS. The app allows users to browse photos and videos that contain products they can purchase within the app. With Fount, users can share images from their camera rolls or Instagram accounts, or take pictures within the app. Users can edit each…

    Inside Facebook- 16 readers -
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