Photo & Video

  • Creating Dynamic Blog Photos

    … and white photography can be dynamic, powerful and in the proper scenario may be the best fit for a blog depending on the subject matter. Keep in mind the photography rule of thirds. That brings us to our next topic, color. Color Great photos can be stunning if color is applied properly. Something as simple as adjusting the contrast, brightness…

    E-Marketing Associates- 13 readers -
  • A Guide to Writing Your Hotel’s Instagram Caption.

    … Ok, so you’ve come up with an interesting photo for your Hotel’s Instagram, used a photo editing app to show off your creativity and got a professional camera to enhance the quality of your photo. Yes! Finally done and ready to post. But wait! Don’t hit that button! There’s more to think about before posting, such as the caption. Yes, getting…

    E-Marketing Associatesin Social- 20 readers -
  • The Benefits of a Virtual Hotel Tour

    … standing in whatever part of the hotel there’s a virtual tour of. With a virtual tour, guests have the chance to feel what it’s like to be inside your hotel before they get there. The interactive nature of the hotel virtual tour is one of it’s biggest benefits. In the era of social media, audiences and travelers want to be able to connect…

    E-Marketing Associatesin Social Twitter- 14 readers -
  • Developing and SEO Strategy for YouTube

    …. But when it comes to search rankings, you need more than a great title: that title, including the name of the uploaded video file, has to have SEO keywords. Titles with strong video keywords will not only rank highly in a YouTube search; they will also appear on the front page of the Google search. Conduct reserach to determine the best keywords to use…

    E-Marketing Associatesin Social SEO Content Google YouTube- 12 readers -
  • Shooting Video on a Smartphone

    … If you’re running an independent hotel, chances are you don’t have a huge budget to film professional video content. Fortunately, if you’re one of the 89 million (64%) of American adults who own a smartphone, then you have a powerful camera at the tip of your fingers. Smartphone camera technology has become so advanced that it’s possible to shoot…

    E-Marketing Associatesin Social Content- 19 readers -
  • The Best YouTube Alternatives

    … audience are those looking for personal and business videos. If you want to post a great promo commercial or a video at a special event near your hotel, you can post it on Dailymotion. Because it’s based in Europe, travelers from across the ocean can easily find and view your videos. Dailymotion supports playback on all forms of digital devices and even…

    E-Marketing Associatesin Social SEO Content YouTube- 12 readers -
  • Top 6 Video Editing Products of 2015 (Free & Paid)

    … By now hoteliers should understand the importance of using video content to marketing their property. Compelling video can influence more engagement online and bring more travelers to your website. In previous blogs, I’ve mentioned methods that professional videographers use to ensure that their videos come out looking as great as possible. Once…

    E-Marketing Associatesin Social SEO Content YouTube- 9 readers -
  • Why Some Hotel Websites are Successful

    … professional photos and videos. Using professional looking photos gives potential guests the opportunity to see the beauty of your hotel. Video content is also highly engaging. Featuring virtual tours, user content, and videos involving guests will gives guests the opportunity to experience a walk-through of your hotel and see guests enjoying…

    E-Marketing Associatesin Social SEO Content Twitter- 19 readers -
  • 6 Ways to Increase Views on YouTube

    … It is well known how useful video content is for hotel marketing. Because video content is a such a powerful tool on the internet, hoteliers are increasingly using it to boost traffic to their websites and encourage direct bookings. YouTube is the premiere site for posting videos. It is estimated that over 300 hours of video are uploaded…

    E-Marketing Associatesin Social SEO Content Google YouTube- 15 readers -
  • The EMA Team Tried Out the New Snapchat Lenses!

    … Snapchat is currently one of the most popular social networks out there and is estimated to have over 100 million users. For its latest update, Snapchat released some new features that currently have everyone talking. The most notable (and fun) new feature is an array of lenses that let you add a new dimension to your selfie game. To unlock these…

    Arielle Sanchez/ E-Marketing Associatesin Social- 13 readers -
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