Photo & Video

  • Creating Dynamic Blog Photos

    … and white photography can be dynamic, powerful and in the proper scenario may be the best fit for a blog depending on the subject matter. Keep in mind the photography rule of thirds. That brings us to our next topic, color. Color Great photos can be stunning if color is applied properly. Something as simple as adjusting the contrast, brightness…

    E-Marketing Associates- 18 readers -
  • A Guide to Writing Your Hotel’s Instagram Caption.

    … Ok, so you’ve come up with an interesting photo for your Hotel’s Instagram, used a photo editing app to show off your creativity and got a professional camera to enhance the quality of your photo. Yes! Finally done and ready to post. But wait! Don’t hit that button! There’s more to think about before posting, such as the caption. Yes, getting…

    E-Marketing Associatesin Social- 26 readers -
  • The Benefits of a Virtual Hotel Tour

    … audience to get familiar with your property is the virtual tour. Like a photo, a virtual tour shows your audience the best parts of your hotel so they can get a visual of your property. What sets the virtual tour apart from simple photos is the fact that they are three dimensional. This gives the potential guest the feeling that they are actually…

    E-Marketing Associatesin Social Twitter- 17 readers -
  • Developing and SEO Strategy for YouTube

    … of video you want to shoot and you have it filmed, the next step is to upload it to YouTube. YouTube is the second largest search engine on the internet behind Google, and both sites are actually integrated. But simply uploading a video to YouTube doesn’t mean that your video will appear in the search results. There are some SEO tactics hoteliers can use…

    E-Marketing Associatesin Social SEO Content Google YouTube- 18 readers -
  • Shooting Video on a Smartphone

    … If you’re running an independent hotel, chances are you don’t have a huge budget to film professional video content. Fortunately, if you’re one of the 89 million (64%) of American adults who own a smartphone, then you have a powerful camera at the tip of your fingers. Smartphone camera technology has become so advanced that it’s possible to shoot…

    E-Marketing Associatesin Social Content- 21 readers -
  • The Best YouTube Alternatives

    … allows viewers to access live content. Flickr Video Flickr is primarily known as a picture-sharing site. Flickr also has a video sharing component that they describe as “like a photo, but it moves.” The sharing site’s maximum video length is only 90 seconds. This means that hotels must figure out how to get their message across in a short period…

    E-Marketing Associatesin Social SEO Content YouTube- 16 readers -
  • Top 6 Video Editing Products of 2015 (Free & Paid)

    … By now hoteliers should understand the importance of using video content to marketing their property. Compelling video can influence more engagement online and bring more travelers to your website. In previous blogs, I’ve mentioned methods that professional videographers use to ensure that their videos come out looking as great as possible. Once…

    E-Marketing Associatesin Social SEO Content YouTube- 10 readers -
  • Why Some Hotel Websites are Successful

    … professional photos and videos. Using professional looking photos gives potential guests the opportunity to see the beauty of your hotel. Video content is also highly engaging. Featuring virtual tours, user content, and videos involving guests will gives guests the opportunity to experience a walk-through of your hotel and see guests enjoying…

    E-Marketing Associatesin Social SEO Content Twitter- 23 readers -
  • 6 Ways to Increase Views on YouTube

    … It is well known how useful video content is for hotel marketing. Because video content is a such a powerful tool on the internet, hoteliers are increasingly using it to boost traffic to their websites and encourage direct bookings. YouTube is the premiere site for posting videos. It is estimated that over 300 hours of video are uploaded…

    E-Marketing Associatesin Social SEO Content Google YouTube- 17 readers -
  • The EMA Team Tried Out the New Snapchat Lenses!

    … Snapchat is currently one of the most popular social networks out there and is estimated to have over 100 million users. For its latest update, Snapchat released some new features that currently have everyone talking. The most notable (and fun) new feature is an array of lenses that let you add a new dimension to your selfie game. To unlock these…

    Arielle Sanchez/ E-Marketing Associatesin Social- 13 readers -
  • The Best Types of Videos for Hotel Marketing

    Hoteliers know that video is one of the most important forms of marketing content on the internet. Video content gets more engagement than any other form of digital content. Experts believe that, by 2018, video will take up about 79% of the internet. Since video has such a large impact online, it is important to know how to properly use video to connect with your audience.

    E-Marketing Associates- 29 readers -
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