Photo & Video

  • A Guide to Writing Your Hotel’s Instagram Caption.

    … Ok, so you’ve come up with an interesting photo for your Hotel’s Instagram, used a photo editing app to show off your creativity and got a professional camera to enhance the quality of your photo. Yes! Finally done and ready to post. But wait! Don’t hit that button! There’s more to think about before posting, such as the caption. Yes, getting…

    E-Marketing Associatesin Social- 19 readers -
  • The Benefits of a Virtual Hotel Tour

    … The more familiar your audience can get with your hotel brand online, the better your chances are of getting them to your site. One of the best ways to get traffic to your hotel’s site is with visual content marketing. There are many forms of visual content with their own advantages and drawbacks. One of the best forms of visual content for your…

    E-Marketing Associatesin Social Twitter- 12 readers -
  • Developing and SEO Strategy for YouTube

    … of video you want to shoot and you have it filmed, the next step is to upload it to YouTube. YouTube is the second largest search engine on the internet behind Google, and both sites are actually integrated. But simply uploading a video to YouTube doesn’t mean that your video will appear in the search results. There are some SEO tactics hoteliers can use…

    E-Marketing Associatesin Social SEO Content Google YouTube- 8 readers -
  • Shooting Video on a Smartphone

    … If you’re running an independent hotel, chances are you don’t have a huge budget to film professional video content. Fortunately, if you’re one of the 89 million (64%) of American adults who own a smartphone, then you have a powerful camera at the tip of your fingers. Smartphone camera technology has become so advanced that it’s possible to shoot…

    E-Marketing Associatesin Social Content- 13 readers -
  • The Best YouTube Alternatives

    … accessible video content. The great thing about all of the aforementioned sites is that they connect seamlessly with Twitter, Facebook, and any other social media site. They also provide embed codes for your videos so that they can be posted on your websites or user blogs and traveler sites. With so many options available, why limit yourself to one…

    E-Marketing Associatesin Social SEO Content YouTube- 11 readers -
  • Top 6 Video Editing Products of 2015 (Free & Paid)

    … By now hoteliers should understand the importance of using video content to marketing their property. Compelling video can influence more engagement online and bring more travelers to your website. In previous blogs, I’ve mentioned methods that professional videographers use to ensure that their videos come out looking as great as possible. Once…

    E-Marketing Associatesin Social SEO Content YouTube- 9 readers -
  • Why Some Hotel Websites are Successful

    … In the never ending battle for better direct booking numbers, hoteliers must find ways to outshine their competition and present a powerful image in the eyes of the consumer. How travelers see and identify your hotel is all based on your marketing strategy. The best canvas for marketing is the internet, and more specifically, your hotel website…

    E-Marketing Associatesin Social SEO Content Twitter- 15 readers -
  • 6 Ways to Increase Views on YouTube

    … engine**, your title must be something that you think a traveler would search for. A unique title like “What it’s like to Stay in Our Beautiful Los Angeles Hotel” may not be typed as much as “Staying in a Los Angeles Hotel.” It’s best to think from the perspective of the traveler and compile a list of keywords based on how people search for your hotel…

    E-Marketing Associatesin Social SEO Content Google YouTube- 12 readers -
  • The EMA Team Tried Out the New Snapchat Lenses!

    … Snapchat is currently one of the most popular social networks out there and is estimated to have over 100 million users. For its latest update, Snapchat released some new features that currently have everyone talking. The most notable (and fun) new feature is an array of lenses that let you add a new dimension to your selfie game. To unlock these…

    Arielle Sanchez/ E-Marketing Associatesin Social- 12 readers -
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