Photography + Video

  • When Web Design Doesn’t Matter

    There are massively successful websites out there that look like crap. And then there are beautiful sites that fail because their message doesn’t resonate with anyone. How can that be? Fancy design stuff is seductive. It distracts us, the founders of businesses, from doing the most important, mission critical stuff.

    Caleb Wojcik/ Fizzle- 16 readers -
  • How to Write Amazing Headlines (with Leo Babauta)

    A thousand words down and you finish writing another post. You’re about to hit publish, but hold on a second. You forgot to title it. “Oh no, this is going to take forever. I hate this part.” Writing headlines can be intimidating and time consuming. You want to figure out the best title for what you made because you know people are more likely to click on a link in their e ...

    Caleb Wojcik/ Fizzle- 13 readers -
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