Phrase Match

  • When You Need To Have The Right Words Use Phrase Match

    … keyword themes. This allows for specific ad copy that includes each keyword, and as I mentioned previously, a negative strategy across the ad group and campaign level to keep from terms showing in multiple ad groups. The area that continues to be disputed is the use of phrase verse modified broad match. Modified broad works as a limited broad…

    PPC Hero- 13 readers -
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