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Twitter updated its efforts to enable users to avoid seeing abusive content and content they have no interest in, highlighted by expanding its mute feature to notifications. The social network said in a blog post that users will be able to mute keywords, phrases and entire conversations from their notifications, with the feature “rolling out to everyone in the coming days.
Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? Nielsen also found that 81 percent of social TV engagement (retweets, replies and quotes) on Twitter is with organic tweets sent by.
… nuanced tools for users to moderate their comments and pages. The new tool, which launched last month, allowed power users and celebrities to moderate their comments by blacklisting specific phrases, emojis and users. According to The Washington Post, Instagram will soon make the moderation tool available to all users. Instagram head of public…