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… Since its introduction into the retail world back in 2013, beacon technology has helped brick-and-mortar stores compete in a consumer climate that’s leaning overwhelmingly toward digital. At least, that was the intention But there have been some drawbacks to beacons, enough so that many franchise businesses have shied away from implementing them…
… It’s clear that location-based marketing is booming, and beacons (small, wireless Bluetooth radios) are a dominant technology to locate consumers. Projections are that upwards of 400 million will be deployed over the next few years — but it’s not quite as clear what type beacons these will be. The common perception is that there are two major…
Now you can buy real, smiling, happy shiny people all over the web, courtesy Facebook. Today’s summary covers the past two weeks of worthy reads, with a strong dose of the Internet’s twin titans Facebook and Google. I’ve also been busy writing on Searchblog, so you’ll find three of my own pieces highlighted below.