Physical Web

  • Will the ‘Physical Web’ Help Retailers Reduce Annoying Ads?

    … brands use beacons to disrupt and annoy their customers and prospects. That’s why I’m excited about Google’s physical web initiative. While still in its infancy, and not yet realized, the physical web will prove to be an asset to franchisees looking to connect, and engage with, potential customers from their surrounding neighborhood ­– without…

    Street Fightin Google- 18 readers -
  • The Physical Web: How a New Type of Beacon Is Disrupting Proximity Marketing

    …, app and web, have strengths and both will flourish in the next few years, but it is the newer Eddystone-URL that is truly disruptive. This web approach, also called the Physical Web, follows the unstoppable trend toward lessening friction, and will ultimately be the dominant beacon technology. Marketers should be aware of this trend. What…

    Street Fightin How To's- 20 readers -
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