Physical Web

  • Will the ‘Physical Web’ Help Retailers Reduce Annoying Ads?

    … Since its introduction into the retail world back in 2013, beacon technology has helped brick-and-mortar stores compete in a consumer climate that’s leaning overwhelmingly toward digital. At least, that was the intention But there have been some drawbacks to beacons, enough so that many franchise businesses have shied away from implementing them…

    Street Fightin Google- 20 readers -
  • The Physical Web: How a New Type of Beacon Is Disrupting Proximity Marketing

    … It’s clear that location-based marketing is booming, and beacons (small, wireless Bluetooth radios) are a dominant technology to locate consumers. Projections are that upwards of 400 million will be deployed over the next few years — but it’s not quite as clear what type beacons these will be. The common perception is that there are two major…

    Street Fightin How To's- 24 readers -
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