Physical Web

  • Will the ‘Physical Web’ Help Retailers Reduce Annoying Ads?

    … Since its introduction into the retail world back in 2013, beacon technology has helped brick-and-mortar stores compete in a consumer climate that’s leaning overwhelmingly toward digital. At least, that was the intention But there have been some drawbacks to beacons, enough so that many franchise businesses have shied away from implementing them…

    Street Fightin Google- 19 readers -
  • The Physical Web: How a New Type of Beacon Is Disrupting Proximity Marketing

    … beacon protocols, iBeacon, developed by Apple, and Eddystone, developed by Google. But this categorization confuses the issue because Eddystone is actually a collection of 4 distinctly different protocols: Eddystone- UID1, TLM2, EID3 (unreleased), and URL4. What’s significant in this alphabet soup is that 3 of the Eddystone protocols are similar…

    Street Fightin How To's- 22 readers -
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