• Think Your Audience Is Too Small? Why That’s Great for Business

    … strengthen the relationship with their audience. Measure the results Once you’ve found the right influencer and implemented a campaign that reflects both your brand persona and the influencer’s voice, it’s time to see how it pays off. At Picpal, we use custom links and work closely with our web and social analytics teams to gauge the amount of clicks…

    AllTwitterin Social YouTube- 29 readers -
  • Cracking the Code to Understand Gen Z

    … they look for in social platforms and messaging apps, and ways to connect with them as a brand. Gen Z’s View on Social Media and Messaging Apps Gen Z grew up watching their elders commit public flubs on Facebook and Twitter, from embarrassing moments to inappropriate rants that caused dire repercussions to their personal and professional lives…

    Inside Facebookin Social- 21 readers -