• Think Your Audience Is Too Small? Why That’s Great for Business

    … strengthen the relationship with their audience. Measure the results Once you’ve found the right influencer and implemented a campaign that reflects both your brand persona and the influencer’s voice, it’s time to see how it pays off. At Picpal, we use custom links and work closely with our web and social analytics teams to gauge the amount of clicks…

    AllTwitterin Social YouTube- 29 readers -
  • Cracking the Code to Understand Gen Z

    …. As a result, they are a cautious and realistic generation. They have a strong sense of personal brand and an innate understanding of the risks and rewards of living in a constantly connected world. While many of today’s teens grew up wanting to be on Facebook, by the time they were old enough to have one – it was crowded. It wasn’t the obvious place…

    Inside Facebookin Social- 23 readers -
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