Pini Yakuel

  • The Customer Journey and Optimove Retention Automation

    … growing its presence in the United States with the recent relocation of co-founder and CEO Pini Yakuel to the New York office. The company has already won US customers in verticals such as e-retail (LuckyVitamin, eBags, Freshly.com), social gaming (Zynga, Scopely, Caesar’s Interactive Entertainment), sports betting (BetAmerica) and digital services (Outbrain, Gett). © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 66 readers -
  • Optimove Adds Real-Time Capabilities to Mobile Marketing Platform

    … if the player is willing to invite their friends to download the app. Each message can be personalized to the individual user, based on their specific purchase history, predicted future value, risk of churn and more. Optimove CEO Pini Yakuel said in a statement: One of the holy grails of personalization is the ability to implement real-time, data…

    Inside Facebookin Mobile- 18 readers -