Pini Yakuel

  • The Customer Journey and Optimove Retention Automation

    … One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Optimove Adds Real-Time Capabilities to Mobile Marketing Platform

    … if the player is willing to invite their friends to download the app. Each message can be personalized to the individual user, based on their specific purchase history, predicted future value, risk of churn and more. Optimove CEO Pini Yakuel said in a statement: One of the holy grails of personalization is the ability to implement real-time, data…

    Inside Facebookin Mobile- 15 readers -
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