Pini Yakuel

  • The Customer Journey and Optimove Retention Automation

    … test/control groups, real-time campaign event triggers, a personalization recommendation engine, website/app activity tracking, and sophisticated customer analytics reports and dashboards. When the company says, multi-channel campaign automation, they are referring to their software’s ability to manage and automatically execute fully-coordinated…

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • Optimove Adds Real-Time Capabilities to Mobile Marketing Platform

    … if the player is willing to invite their friends to download the app. Each message can be personalized to the individual user, based on their specific purchase history, predicted future value, risk of churn and more. Optimove CEO Pini Yakuel said in a statement: One of the holy grails of personalization is the ability to implement real-time, data…

    Inside Facebookin Mobile- 17 readers -
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