Pini Yakuel

  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Optimove Adds Real-Time Capabilities to Mobile Marketing Platform

    … if the player is willing to invite their friends to download the app. Each message can be personalized to the individual user, based on their specific purchase history, predicted future value, risk of churn and more. Optimove CEO Pini Yakuel said in a statement: One of the holy grails of personalization is the ability to implement real-time, data…

    Inside Facebookin Mobile- 16 readers -
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