Pini Yakuel

  • The Customer Journey and Optimove Retention Automation

    …), but also has a powerful API which makes it straightforward to integrate Optimove with any in-house or third-party marketing execution platform. An interesting highlight of the product is that everything works around dynamic customer micro-segmentation. The software segments customers daily, based on the data-driven identification of rapidly-changing…

    Douglas Karr/ Marketing Technology Blog- 72 readers -
  • Optimove Adds Real-Time Capabilities to Mobile Marketing Platform

    … shopping category (say, Clothing or Electronics), the merchant could trigger a message encouraging them to increase their spending to $100 to unlock a free shipping (or similar) discount. As another example, when a mobile game player loses the same level multiple times in a row, the developer could deliver a message offering free additional lives…

    Inside Facebookin Mobile- 18 readers -
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