Pinpoint

  • Foursquare’s Rosenblatt: ‘Location Is the Atomic Unit of Mobile’

    … together? Pinpoint is Foursquare’s engine that informs location-based ad campaigns. And Place Insights can likewise inform location-based operational or strategic planning. But most of all, it’s shifted from a business model based on usage in its own apps, to one that instead packages valuable usage data into location intelligence to be sold to others…

    Michael Boland/ Street Fight- 20 readers -
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