Pinterest: Business Issues

  • Pinterest queues up autoplay video ads for new Explore tab

    … A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing video ads that play automatically. American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads, which…

    Marketing Landin Social- 22 readers -
  • Pinterest adds measurement, data vendors to its Marketing Partners program

    …, Pinterest will let advertisers use these third-party tools to check that their ads were shown to their intended audience and track what impact those ads had, such as how much they have changed people’s perception of a brand or how much they affected product sales. And brands using Moat — but only brands using Moat — will be able to measure whether…

    Marketing Landin Social- 13 readers -
  • Pinterest pulls ads from Instapaper’s site, makes premium service free

    … as a social network — can use when figuring out what organic content and ads to show people on Pinterest and potentially on Instapaper. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born…

    Marketing Land- 11 readers -
  • Pinterest’s monthly user base hits 150 million people, up 50% from last year

    … of Pinterest getting those people signing up to continue to use its service and add to its monthly active user mark. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno…

    Marketing Landin Social- 18 readers -
  • Pinterest adds impression-based buys to its ad auction

    … If Pinterest wants more brand advertisers to buy its ads — and it appears that it does — then it needs to make it easier for them to buy its ads the way they like to. So it is. Pinterest is going to start letting marketers in the U.S. and U.K. buy ads through its auction based on how much they’re willing to pay for each impression. These ads…

    Marketing Landin Social- 12 readers -
  • Pinterest poaches Snapchat’s ad research boss Gunnard Johnson

    … why Pinterest has poached a seasoned measurement exec from one of its foremost rivals for marketers’ budgets. Snapchat has not responded to a question about its plans to replace Johnson. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported…

    Marketing Landin Social- 12 readers -
  • Pinterest tries to one-up Amazon with new shopping features like AI-enabled search

    … Pinterest will use computer vision to detect objects in images and show them in search results for iOS users. Pinterest wants to be better than Amazon or Google at helping people find things to buy. It has long way to go; until today it didn’t even have a shopping cart. But it’s getting closer to parity and even applying cutting-edge…

    Marketing Land- 15 readers -
  • Pinterest to become an affiliate’s best friend again

    … Affiliates are about to love Pinterest once again. Fifteen months ago, Pinterest banned affiliate links from the image social network, citing issues about poor user experience. Too many variables, such as broken images, spam images and bad redirects were destroying the excitement on the site, so an executive decision was made to remove…

    Marketing Land- 10 readers -
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