Pinterest: Business Issues

  • Pinterest queues up autoplay video ads for new Explore tab

    … A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing video ads that play automatically. American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads, which…

    Marketing Landin Social- 17 readers -
  • Pinterest adds measurement, data vendors to its Marketing Partners program

    … On Wednesday Pinterest added marketing measurement and data companies to its Marketing Partners (née Marketing Developer Partners) program. A quick refresher on Pinterest’s Marketing Partners program. Pinterest introduced the program in April 2015 as a way to open up its automated tools to post content and buy ads on its platform but only…

    Marketing Landin Social- 13 readers -
  • Pinterest pulls ads from Instapaper’s site, makes premium service free

    … Pinterest is making its first major change to Instapaper since acquiring the read-it-later service in August 2016. But it’s not the one you may have expected from an ad-supported company. Instead of syndicating its own ads on Instapaper’s site and apps, Pinterest is pulling all ads from Instapaper. It’s not a massive change; Instapaper’s apps…

    Marketing Land- 11 readers -
  • Pinterest’s monthly user base hits 150 million people, up 50% from last year

    … of Pinterest getting those people signing up to continue to use its service and add to its monthly active user mark. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno…

    Marketing Landin Social- 16 readers -
  • Pinterest adds impression-based buys to its ad auction

    … If Pinterest wants more brand advertisers to buy its ads — and it appears that it does — then it needs to make it easier for them to buy its ads the way they like to. So it is. Pinterest is going to start letting marketers in the U.S. and U.K. buy ads through its auction based on how much they’re willing to pay for each impression. These ads…

    Marketing Landin Social- 12 readers -
  • Pinterest poaches Snapchat’s ad research boss Gunnard Johnson

    … partly why Google unified its advertising and measurement businesses under one exec last year and why both Google and Facebook are racing to measure ads from impression all the way to store visits and product sales. It’s why Pinterest has stepped up its measurement game this year. For brand advertisers who care about attention and reputation…

    Marketing Landin Social- 9 readers -
  • Pinterest tries to one-up Amazon with new shopping features like AI-enabled search

    … Pinterest will use computer vision to detect objects in images and show them in search results for iOS users. Pinterest wants to be better than Amazon or Google at helping people find things to buy. It has long way to go; until today it didn’t even have a shopping cart. But it’s getting closer to parity and even applying cutting-edge…

    Marketing Land- 14 readers -
  • Pinterest to become an affiliate’s best friend again

    … Affiliates are about to love Pinterest once again. Fifteen months ago, Pinterest banned affiliate links from the image social network, citing issues about poor user experience. Too many variables, such as broken images, spam images and bad redirects were destroying the excitement on the site, so an executive decision was made to remove…

    Marketing Land- 10 readers -
  • Pinterest acquires mobile ad tech talent, but not the tech, because content

    Pinterest has acquired the team — but not the technology or any other asset — from mobile ad-tech company URX, the social network slash visual search engine announced on Tuesday. URX sells advertisers and publishers technology that could be used to identify details of the content someone was checking out and then determine which shoppable mobile ads to show that person. Or at least it did.

    Marketing Land- 11 readers -
  • Pinterest Narrows Ad Focus & Support To Its Two Core Categories

    … A new report from the Wall Street Journal confirms what many advertisers have figured out by now. Pinterest wants to own the Retail and Consumer Goods corner. A few months back the social bookmarking service sent a letter about the removal of all hands-on support and consultation for all ad buyers except the two core categories. Other marketers…

    Greg Finn/ Marketing Landin Social- 10 readers -
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