Pinterest: Business Use & Advertising

  • Pinterest introduces Search ads with Keyword and Shopping campaigns

    … platforms — is the ads are visual Pins. “The visual nature of Pinterest allows users to digest product and service at more personal level,” says Akkerman. While advertisers can opt to use the keyword structure they have in search campaigns on other channels, Akkerman points out that Pinterest has insights into keyword use based on how users are saving…

    Ginny Marvin/ Marketing Landin Social- 26 readers -
  • Pinterest queues up autoplay video ads for new Explore tab

    … Geographic and Refinery29. A Pinterest spokesperson declined to comment on any financial arrangements between Pinterest and the participating publishers but said the company will use Explore to develop some kind of business model for the publishers. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering…

    Marketing Landin Social- 17 readers -
  • Pinterest & Snapchat: 12 tips to dial in your visual ads

    … if you are considering Snapchat ads in Q4: Try geo-fenced filters, a fun branding play that will only cost local businesses a few bucks to create a cheap, engaging experience for any store visitor. Create one that is fun and holiday-themed, and consider offering a discount at checkout for anyone who shows that they’ve used the filter. Use your…

    Marketing Landin Social- 20 readers -
  • Pinterest adds measurement, data vendors to its Marketing Partners program

    …, Pinterest will let advertisers use these third-party tools to check that their ads were shown to their intended audience and track what impact those ads had, such as how much they have changed people’s perception of a brand or how much they affected product sales. And brands using Moat — but only brands using Moat — will be able to measure whether…

    Marketing Landin Social- 13 readers -
  • Pinterest pulls ads from Instapaper’s site, makes premium service free

    … as a social network — can use when figuring out what organic content and ads to show people on Pinterest and potentially on Instapaper. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born…

    Marketing Land- 11 readers -
  • How Pinterest is cracking the social commerce code

    … When it comes to broad brand awareness, the value of social media advertising is clear. But why have channels struggled to keep users on their platforms for a direct purchase? Despite the massive reach, engaging content and success of social advertising, in-channel purchasing has been a bit of a hurdle for marketers and advertisers alike…

    Marketing Landin Social How To's- 31 readers -
  • Pinterest debuts click-to-play, mobile-only video ads

    … at Pinterest will be able to buy Promoted Video campaigns, Pinterest plans to eventually sell these ads through its self-serve ad-buying tool as well as through companies with access to its advertising API, but it doesn’t have a specific timeframe in mind, according to a Pinterest spokesperson. Pinterest also isn’t sure when it might bring these ads…

    Marketing Landin Social- 13 readers -
  • Pinterest adds impression-based buys to its ad auction

    … If Pinterest wants more brand advertisers to buy its ads — and it appears that it does — then it needs to make it easier for them to buy its ads the way they like to. So it is. Pinterest is going to start letting marketers in the U.S. and U.K. buy ads through its auction based on how much they’re willing to pay for each impression. These ads…

    Marketing Landin Social- 12 readers -
  • Pinterest poaches Snapchat’s ad research boss Gunnard Johnson

    … partly why Google unified its advertising and measurement businesses under one exec last year and why both Google and Facebook are racing to measure ads from impression all the way to store visits and product sales. It’s why Pinterest has stepped up its measurement game this year. For brand advertisers who care about attention and reputation…

    Marketing Landin Social- 9 readers -
Get the top posts daily into your mailbox!
More from around the web