Pinterest: Business Use & Advertising

    • Pinterest introduces Search ads with Keyword and Shopping campaigns

      Pinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than 2 billion searches that the company says happen on the platform every month. The new offerings include Keyword campaigns and feed-based Shopping campaigns. Barilla, eBay, Garnier and Target have been among the brands testing the new search campaigns.

      Ginny Marvin/ Marketing Landin Social- 22 readers -
  • Pinterest queues up autoplay video ads for new Explore tab

    … Geographic and Refinery29. A Pinterest spokesperson declined to comment on any financial arrangements between Pinterest and the participating publishers but said the company will use Explore to develop some kind of business model for the publishers. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering…

    Marketing Landin Social- 13 readers -
  • Pinterest & Snapchat: 12 tips to dial in your visual ads

    … if you are considering Snapchat ads in Q4: Try geo-fenced filters, a fun branding play that will only cost local businesses a few bucks to create a cheap, engaging experience for any store visitor. Create one that is fun and holiday-themed, and consider offering a discount at checkout for anyone who shows that they’ve used the filter. Use your…

    Marketing Landin Social- 12 readers -
  • Pinterest adds measurement, data vendors to its Marketing Partners program

    … it to aim ads at those customers on Pinterest as well as people who may not be customers but share similar characteristics. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised…

    Marketing Landin Social- 11 readers -
  • Pinterest pulls ads from Instapaper’s site, makes premium service free

    … Pinterest is making its first major change to Instapaper since acquiring the read-it-later service in August 2016. But it’s not the one you may have expected from an ad-supported company. Instead of syndicating its own ads on Instapaper’s site and apps, Pinterest is pulling all ads from Instapaper. It’s not a massive change; Instapaper’s apps…

    Marketing Land- 9 readers -
  • How Pinterest is cracking the social commerce code

    … Brown Digital reported that 93 percent of visitors to Pinterest use the site to plan for a purchase, and 87 percent of visitors make a purchase after seeing something they like. This is especially exciting for brands around major shopping rushes like the holidays. During key shopping moments throughout the year, Pinterest could become a “one-stop…

    Marketing Landin Social How To's- 28 readers -
  • Pinterest debuts click-to-play, mobile-only video ads

    … at Pinterest will be able to buy Promoted Video campaigns, Pinterest plans to eventually sell these ads through its self-serve ad-buying tool as well as through companies with access to its advertising API, but it doesn’t have a specific timeframe in mind, according to a Pinterest spokesperson. Pinterest also isn’t sure when it might bring these ads…

    Marketing Landin Social- 7 readers -
  • Pinterest adds impression-based buys to its ad auction

    … If Pinterest wants more brand advertisers to buy its ads — and it appears that it does — then it needs to make it easier for them to buy its ads the way they like to. So it is. Pinterest is going to start letting marketers in the U.S. and U.K. buy ads through its auction based on how much they’re willing to pay for each impression. These ads…

    Marketing Landin Social- 11 readers -
  • Pinterest poaches Snapchat’s ad research boss Gunnard Johnson

    … partly why Google unified its advertising and measurement businesses under one exec last year and why both Google and Facebook are racing to measure ads from impression all the way to store visits and product sales. It’s why Pinterest has stepped up its measurement game this year. For brand advertisers who care about attention and reputation…

    Marketing Landin Social- 7 readers -
  • Pinterest tries to one-up Amazon with new shopping features like AI-enabled search

    … Pinterest will use computer vision to detect objects in images and show them in search results for iOS users. Pinterest wants to be better than Amazon or Google at helping people find things to buy. It has long way to go; until today it didn’t even have a shopping cart. But it’s getting closer to parity and even applying cutting-edge…

    Marketing Land- 13 readers -
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