Pinterest: Business Use & Advertising

  • Pinterest adds autoplay video ads to feeds, search results

    …. As with the click-to-play Promoted Videos that Pinterest introduced in August 2016, the ads will only show up in Pinterest’s mobile apps. Pinterest is testing the autoplay video ads with several brands, including Adidas, L’Oreal, Toyota, Universal Pictures and Visa, and plans to open them up to all advertisers some time “in the coming months” to buy through…

    Marketing Landin Social- 21 readers -
  • Pinterest introduces Search ads with Keyword and Shopping campaigns

    … platforms — is the ads are visual Pins. “The visual nature of Pinterest allows users to digest product and service at more personal level,” says Akkerman. While advertisers can opt to use the keyword structure they have in search campaigns on other channels, Akkerman points out that Pinterest has insights into keyword use based on how users are saving…

    Ginny Marvin/ Marketing Landin Social- 29 readers -
  • Pinterest queues up autoplay video ads for new Explore tab

    … A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing video ads that play automatically. American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads, which…

    Marketing Landin Social- 22 readers -
  • Pinterest & Snapchat: 12 tips to dial in your visual ads

    … By this point, we’ve all traded enough Facebook advertising Q4 tips (raising hand) to write a few books on the subject. If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have many excuses. But what about for the newer social platforms that don’t have as many best…

    Marketing Landin Social- 23 readers -
  • Pinterest adds measurement, data vendors to its Marketing Partners program

    … On Wednesday Pinterest added marketing measurement and data companies to its Marketing Partners (née Marketing Developer Partners) program. A quick refresher on Pinterest’s Marketing Partners program. Pinterest introduced the program in April 2015 as a way to open up its automated tools to post content and buy ads on its platform but only…

    Marketing Landin Social- 13 readers -
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