Pinterest: Business Use & Advertising

  • Pinterest adds autoplay video ads to feeds, search results

    …. As with the click-to-play Promoted Videos that Pinterest introduced in August 2016, the ads will only show up in Pinterest’s mobile apps. Pinterest is testing the autoplay video ads with several brands, including Adidas, L’Oreal, Toyota, Universal Pictures and Visa, and plans to open them up to all advertisers some time “in the coming months” to buy through…

    Marketing Landin Social- 21 readers -
  • Pinterest introduces Search ads with Keyword and Shopping campaigns

    … of the earned media.” The company says it will be giving more businesses access to Search campaigns through Kenshoo and other partners in the coming months. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine…

    Ginny Marvin/ Marketing Landin Social- 29 readers -
  • Pinterest queues up autoplay video ads for new Explore tab

    … Geographic and Refinery29. A Pinterest spokesperson declined to comment on any financial arrangements between Pinterest and the participating publishers but said the company will use Explore to develop some kind of business model for the publishers. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering…

    Marketing Landin Social- 23 readers -
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