Pinterest: Business Use & Advertising

    • Pinterest now offers ad groups to paid campaigns

      Pinterest is building out a better advertising product. Recently announced, Pinterest is giving advertisers more control over their ad campaigns with ad groups. Before this roll-out, Pinterest’s ad campaigns only allows for a campaign and promoted pins. Ad groups introduce an element of structure, enabling advertisers and campaign managers to control individual groups for bud ...

      Marketing Landin Social- 8 readers -
  • Pinterest queues up autoplay video ads for new Explore tab

    … Geographic and Refinery29. A Pinterest spokesperson declined to comment on any financial arrangements between Pinterest and the participating publishers but said the company will use Explore to develop some kind of business model for the publishers. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering…

    Marketing Landin Social- 12 readers -
  • Pinterest & Snapchat: 12 tips to dial in your visual ads

    … practices in circulation? For retail clients especially, there’s still time to make hay in Q4 on Pinterest and Snapchat. Pinterest Pinterest is a cool combination of social engagement/proof and search intent. Since I last wrote about the platform in April, lots of new best practices have emerged. Because keywords are such a big part…

    Marketing Landin Social- 11 readers -
  • Pinterest adds measurement, data vendors to its Marketing Partners program

    … On Wednesday Pinterest added marketing measurement and data companies to its Marketing Partners (née Marketing Developer Partners) program. A quick refresher on Pinterest’s Marketing Partners program. Pinterest introduced the program in April 2015 as a way to open up its automated tools to post content and buy ads on its platform but only…

    Marketing Landin Social- 10 readers -
  • Pinterest pulls ads from Instapaper’s site, makes premium service free

    … as a social network — can use when figuring out what organic content and ads to show people on Pinterest and potentially on Instapaper. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born…

    Marketing Land- 9 readers -
  • How Pinterest is cracking the social commerce code

    …. However, with over 100 million monthly active users globally, Pinterest is one channel that is poised to overcome the purchase hurdle. (Disclosure: Brand Networks, my employer, is a Pinterest Marketing Developer Partner.) At its core, Pinterest is an innovative visual discovery engine, a chance to identify and save new ideas that represent a user’s…

    Marketing Landin Social How To's- 27 readers -
  • Pinterest debuts click-to-play, mobile-only video ads

    … at Pinterest will be able to buy Promoted Video campaigns, Pinterest plans to eventually sell these ads through its self-serve ad-buying tool as well as through companies with access to its advertising API, but it doesn’t have a specific timeframe in mind, according to a Pinterest spokesperson. Pinterest also isn’t sure when it might bring these ads…

    Marketing Landin Social- 7 readers -
  • Pinterest adds impression-based buys to its ad auction

    … If Pinterest wants more brand advertisers to buy its ads — and it appears that it does — then it needs to make it easier for them to buy its ads the way they like to. So it is. Pinterest is going to start letting marketers in the U.S. and U.K. buy ads through its auction based on how much they’re willing to pay for each impression. These ads…

    Marketing Landin Social- 11 readers -
  • Pinterest poaches Snapchat’s ad research boss Gunnard Johnson

    … partly why Google unified its advertising and measurement businesses under one exec last year and why both Google and Facebook are racing to measure ads from impression all the way to store visits and product sales. It’s why Pinterest has stepped up its measurement game this year. For brand advertisers who care about attention and reputation…

    Marketing Landin Social- 7 readers -
  • Pinterest tries to one-up Amazon with new shopping features like AI-enabled search

    … Pinterest will use computer vision to detect objects in images and show them in search results for iOS users. Pinterest wants to be better than Amazon or Google at helping people find things to buy. It has long way to go; until today it didn’t even have a shopping cart. But it’s getting closer to parity and even applying cutting-edge…

    Marketing Land- 12 readers -
  • Pinterest adds site, app retargeting to its ad-targeting options

    … of persuading that person to purchase it by advertising to them on Pinterest versus any other major social network. That’s because someone on Pinterest is more likely to be in a shopping mindset than someone on Facebook or Twitter, according to internet trend oracle and venture capitalist Mary Meeker. Meeker’s latest “Internet Trends” report…

    Marketing Landin Social- 8 readers -
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