Pinterest: Business Use & Advertising

  • Pinterest adds autoplay video ads to feeds, search results

    … Pinterest’s self-serve ad-buying tool or advertising API or directly from the company’s sales team, according to a company blog post. The videos can be up to 30 minutes long and in any format, though Pinterest recommends they be vertical or square, said a Pinterest spokesperson. When Pinterest rolled out Promoted Videos last year, they were more…

    Marketing Landin Social- 21 readers -
  • Pinterest introduces Search ads with Keyword and Shopping campaigns

    … of the earned media.” The company says it will be giving more businesses access to Search campaigns through Kenshoo and other partners in the coming months. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine…

    Ginny Marvin/ Marketing Landin Social- 29 readers -
  • Pinterest queues up autoplay video ads for new Explore tab

    … Geographic and Refinery29. A Pinterest spokesperson declined to comment on any financial arrangements between Pinterest and the participating publishers but said the company will use Explore to develop some kind of business model for the publishers. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering…

    Marketing Landin Social- 20 readers -
  • Pinterest & Snapchat: 12 tips to dial in your visual ads

    … if you are considering Snapchat ads in Q4: Try geo-fenced filters, a fun branding play that will only cost local businesses a few bucks to create a cheap, engaging experience for any store visitor. Create one that is fun and holiday-themed, and consider offering a discount at checkout for anyone who shows that they’ve used the filter. Use your…

    Marketing Landin Social- 23 readers -
  • Pinterest adds measurement, data vendors to its Marketing Partners program

    …, Pinterest will let advertisers use these third-party tools to check that their ads were shown to their intended audience and track what impact those ads had, such as how much they have changed people’s perception of a brand or how much they affected product sales. And brands using Moat — but only brands using Moat — will be able to measure whether…

    Marketing Landin Social- 13 readers -
  • Pinterest pulls ads from Instapaper’s site, makes premium service free

    … as a social network — can use when figuring out what organic content and ads to show people on Pinterest and potentially on Instapaper. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born…

    Marketing Land- 11 readers -
  • How Pinterest is cracking the social commerce code

    … Brown Digital reported that 93 percent of visitors to Pinterest use the site to plan for a purchase, and 87 percent of visitors make a purchase after seeing something they like. This is especially exciting for brands around major shopping rushes like the holidays. During key shopping moments throughout the year, Pinterest could become a “one-stop…

    Marketing Landin Social How To's- 33 readers -
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