Pinterest: Business Use & Advertising

    • Pinterest & Snapchat: 12 tips to dial in your visual ads

      By this point, we’ve all traded enough Facebook advertising Q4 tips (raising hand) to write a few books on the subject. If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have many excuses. But what about for the newer social platforms that don’t have as many best practices in circulation? For re ...

      Marketing Landin Social- 11 readers -
    • Pinterest queues up autoplay video ads for new Explore tab

      A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing video ads that play automatically. American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads, which Pinterest announced on Tuesday.

      Marketing Landin Social- 11 readers -
    • Pinterest adds measurement, data vendors to its Marketing Partners program

      On Wednesday Pinterest added marketing measurement and data companies to its Marketing Partners (née Marketing Developer Partners) program. A quick refresher on Pinterest’s Marketing Partners program. Pinterest introduced the program in April 2015 as a way to open up its automated tools to post content and buy ads on its platform but only to certain companies on whom Pintere ...

      Marketing Landin Social- 10 readers -
  • Pinterest pulls ads from Instapaper’s site, makes premium service free

    … as a social network — can use when figuring out what organic content and ads to show people on Pinterest and potentially on Instapaper. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born…

    Marketing Land- 8 readers -
  • How Pinterest is cracking the social commerce code

    … Brown Digital reported that 93 percent of visitors to Pinterest use the site to plan for a purchase, and 87 percent of visitors make a purchase after seeing something they like. This is especially exciting for brands around major shopping rushes like the holidays. During key shopping moments throughout the year, Pinterest could become a “one-stop…

    Marketing Landin Social How To's- 23 readers -
  • Pinterest debuts click-to-play, mobile-only video ads

    … at Pinterest will be able to buy Promoted Video campaigns, Pinterest plans to eventually sell these ads through its self-serve ad-buying tool as well as through companies with access to its advertising API, but it doesn’t have a specific timeframe in mind, according to a Pinterest spokesperson. Pinterest also isn’t sure when it might bring these ads…

    Marketing Landin Social- 7 readers -
  • Pinterest adds impression-based buys to its ad auction

    … If Pinterest wants more brand advertisers to buy its ads — and it appears that it does — then it needs to make it easier for them to buy its ads the way they like to. So it is. Pinterest is going to start letting marketers in the U.S. and U.K. buy ads through its auction based on how much they’re willing to pay for each impression. These ads…

    Marketing Landin Social- 11 readers -
  • Pinterest poaches Snapchat’s ad research boss Gunnard Johnson

    … why Pinterest has poached a seasoned measurement exec from one of its foremost rivals for marketers’ budgets. Snapchat has not responded to a question about its plans to replace Johnson. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported…

    Marketing Landin Social- 7 readers -
  • Pinterest tries to one-up Amazon with new shopping features like AI-enabled search

    … Pinterest will use computer vision to detect objects in images and show them in search results for iOS users. Pinterest wants to be better than Amazon or Google at helping people find things to buy. It has long way to go; until today it didn’t even have a shopping cart. But it’s getting closer to parity and even applying cutting-edge…

    Marketing Land- 12 readers -
  • Pinterest adds site, app retargeting to its ad-targeting options

    … that new. But I think when you get into our platform and you can use that audience, the ways in which you can use that audience will be new,” said Pinterest product manager Frank Fumarola. What Fumarola is referring to is the idea that a brand looking to retarget someone who already placed a product in their shopping cart may have a better chance…

    Marketing Landin Social- 6 readers -
  • 10 tips for successful Pinterest advertising

    … Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive performance marketing through the concept of idea discovery. With the 10 tips below, you’ll be ready to take on Pinterest advertising like a true pro. 1. Use one pin per campaign A/B testing of creative (pins…

    Marketing Land- 10 readers -
  • UK users can now buy Pinterest ads

    … Pinterest’s ad marketplace is expanding its borders. The Wall Street Journal reports today that Pinterest is opening its advertising platform overseas, enabling those in the United Kingdom to utilize its self-service platform to purchase ads for the millions of UK users the image sharing social network serves. Pinterest has been heavily…

    Marketing Landin Social- 7 readers -
  • Pinterest lets brands target ads to people in their customer databases

    … that may be intended for people that aren’t already customers. For now the customer database targeting is only available through ad tech firms in Pinterest’s Marketing Developer Partners program that provide brands automated tools to buy ads on Pinterest. Small- and medium-sized businesses in the US will be able to use this customer database…

    Marketing Landin Social- 11 readers -
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