Pinterest: Business Use & Advertising

  • Pinterest adds autoplay video ads to feeds, search results

    … Consider the video ads that Pinterest debuted last summer a pilot for the type it’s now premiering. Pinterest is rolling out Promoted Videos that will play automatically without sound and appear in people’s feeds, within search results and within the Related Pins galleries beneath individual pins, the company announced on Wednesday…

    Marketing Landin Social- 18 readers -
  • Pinterest introduces Search ads with Keyword and Shopping campaigns

    … and has no set ad ratio at this point. Michael Akkerman, Head of Marketing Partnerships at Pinterest, said in a phone interview Tuesday, “Pinterest Search campaigns give marketers the opportunity to be there at the upper funnel decisioning point when users are initially looking to engage with products, services and brands.” Keyword campaigns Search…

    Ginny Marvin/ Marketing Landin Social- 28 readers -
  • Pinterest queues up autoplay video ads for new Explore tab

    … Geographic and Refinery29. A Pinterest spokesperson declined to comment on any financial arrangements between Pinterest and the participating publishers but said the company will use Explore to develop some kind of business model for the publishers. About The Author Tim Peterson, Third Door Media's Social Media Reporter, has been covering…

    Marketing Landin Social- 18 readers -
  • Pinterest & Snapchat: 12 tips to dial in your visual ads

    … if you are considering Snapchat ads in Q4: Try geo-fenced filters, a fun branding play that will only cost local businesses a few bucks to create a cheap, engaging experience for any store visitor. Create one that is fun and holiday-themed, and consider offering a discount at checkout for anyone who shows that they’ve used the filter. Use your…

    Marketing Landin Social- 23 readers -
  • Pinterest adds measurement, data vendors to its Marketing Partners program

    … On Wednesday Pinterest added marketing measurement and data companies to its Marketing Partners (née Marketing Developer Partners) program. A quick refresher on Pinterest’s Marketing Partners program. Pinterest introduced the program in April 2015 as a way to open up its automated tools to post content and buy ads on its platform but only…

    Marketing Landin Social- 13 readers -
  • Pinterest pulls ads from Instapaper’s site, makes premium service free

    … Pinterest is making its first major change to Instapaper since acquiring the read-it-later service in August 2016. But it’s not the one you may have expected from an ad-supported company. Instead of syndicating its own ads on Instapaper’s site and apps, Pinterest is pulling all ads from Instapaper. It’s not a massive change; Instapaper’s apps…

    Marketing Land- 11 readers -
  • How Pinterest is cracking the social commerce code

    … Brown Digital reported that 93 percent of visitors to Pinterest use the site to plan for a purchase, and 87 percent of visitors make a purchase after seeing something they like. This is especially exciting for brands around major shopping rushes like the holidays. During key shopping moments throughout the year, Pinterest could become a “one-stop…

    Marketing Landin Social How To's- 32 readers -
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