Pinterest: Mobile

  • Pinterest adds autoplay video ads to feeds, search results

    …. As with the click-to-play Promoted Videos that Pinterest introduced in August 2016, the ads will only show up in Pinterest’s mobile apps. Pinterest is testing the autoplay video ads with several brands, including Adidas, L’Oreal, Toyota, Universal Pictures and Visa, and plans to open them up to all advertisers some time “in the coming months” to buy through…

    Marketing Landin Social- 22 readers -
  • Pinterest’s object-recognizing Lens feature now scans QR codes, too

    … Pinterest can fix that. Pinterest doesn’t break out its mobile user numbers, but more than likely a solid chunk of the 175 million people that use Pinterest every month access the search-slash-social platform via its mobile app. So now maybe marketers stand a better chance of people scanning the QR codes on their products’ packaging to open a how…

    Marketing Land- 23 readers -
  • Pinterest’s Lens app turns your phone’s camera into a search bar

    … Pinterest is bringing search to the real world. On Wednesday the social-network-slash-search-engine introduced Lens, a mobile app that uses the phone’s camera to recognize physical objects and pull up related items from Pinterest. The app appears to be Pinterest’s version of Google’s neglected Goggles app. Google’s app is no longer available…

    Marketing Land- 37 readers -