Pinterest: Mobile

  • Pinterest adds autoplay video ads to feeds, search results

    … Consider the video ads that Pinterest debuted last summer a pilot for the type it’s now premiering. Pinterest is rolling out Promoted Videos that will play automatically without sound and appear in people’s feeds, within search results and within the Related Pins galleries beneath individual pins, the company announced on Wednesday…

    Marketing Landin Social- 18 readers -
  • Pinterest’s object-recognizing Lens feature now scans QR codes, too

    … Pinterest can fix that. Pinterest doesn’t break out its mobile user numbers, but more than likely a solid chunk of the 175 million people that use Pinterest every month access the search-slash-social platform via its mobile app. So now maybe marketers stand a better chance of people scanning the QR codes on their products’ packaging to open a how…

    Marketing Land- 22 readers -
  • Pinterest’s Lens app turns your phone’s camera into a search bar

    … Pinterest is bringing search to the real world. On Wednesday the social-network-slash-search-engine introduced Lens, a mobile app that uses the phone’s camera to recognize physical objects and pull up related items from Pinterest. The app appears to be Pinterest’s version of Google’s neglected Goggles app. Google’s app is no longer available…

    Marketing Land- 30 readers -
  • Pinterest Will Set Ads In Motion With Cinematic Pins

    … Pinterest believes it has found a better way for advertisers to capture consumer attention with motion. Called Cinematic Pins, announced today and coming to Pinterest streams this summer, the new mobile ad product enables brands to create moving Pinterest advertisements. And because the motion is controlled by Pinterest users, the company says…

    Martin Beck/ Marketing Landin Social- 7 readers -
  • Survey: Social Media To Influence Half Of Holiday Shoppers

    … According to a new holiday shopping survey sponsored by e-commerce platform MarketLive (carried out by the e-tailing Group) mobile and social channels will play a significant role in holiday shopping this year. The survey was conducted online among 1,000 smartphone owners, equally divided between male and female, who spend at least $250…

    Greg Sterling/ Marketing Landin Social- 19 readers -