Pinterest: Rich Pins

  • Brands can now pin how-to guides on Pinterest, but not as ads

    … or publisher’s profile pages or within Pinterest’s search results. These how-to pins — like the other Rich Pins that include more info than a photo plus caption — may show up higher in Pinterest’s search results because they contain more information that Pinterest can sift through when determining how relevant a pin is to someone’s search query…

    Marketing Landin Social How To's- 7 readers -
  • Survey: Social Media To Influence Half Of Holiday Shoppers

    … According to a new holiday shopping survey sponsored by e-commerce platform MarketLive (carried out by the e-tailing Group) mobile and social channels will play a significant role in holiday shopping this year. The survey was conducted online among 1,000 smartphone owners, equally divided between male and female, who spend at least $250…

    Greg Sterling/ Marketing Landin Social- 8 readers -
  • Pinterest Bolsters Its E-Commerce Ties With Shopify Partnership

    … been shy about touting the online shopping proclivities of its 70 million-strong user base. Stopify, Pinterest's Vivian Chow wrote in a blog post, said its online merchants get significant referral traffic from Pinterest. Now those businesses will be able to create Rich Pins that automatically display pricing and availability details. "Many…

    Martin Beck/ Marketing Landin Social- 14 readers -