Pinterest: Rich Pins

  • Brands can now pin how-to guides on Pinterest, but not as ads

    … Pinterest’s how-to pins can include beauty tutorials, recipes and workout guides. Since 2013 brands and publishers have been able to pin things on Pinterest that go beyond the traditional pic-and-text pins. They’ve been able to include app-install buttons, maps, article info, product prices and availability, recipes and movie ratings. Now…

    Marketing Landin Social How To's- 8 readers -
  • Survey: Social Media To Influence Half Of Holiday Shoppers

    … According to a new holiday shopping survey sponsored by e-commerce platform MarketLive (carried out by the e-tailing Group) mobile and social channels will play a significant role in holiday shopping this year. The survey was conducted online among 1,000 smartphone owners, equally divided between male and female, who spend at least $250…

    Greg Sterling/ Marketing Landin Social- 10 readers -
  • Pinterest Bolsters Its E-Commerce Ties With Shopify Partnership

    … been shy about touting the online shopping proclivities of its 70 million-strong user base. Stopify, Pinterest's Vivian Chow wrote in a blog post, said its online merchants get significant referral traffic from Pinterest. Now those businesses will be able to create Rich Pins that automatically display pricing and availability details. "Many…

    Martin Beck/ Marketing Landin Social- 14 readers -
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