Pinterest: Rich Pins

  • Brands can now pin how-to guides on Pinterest, but not as ads

    …. That additional info could come in handy for targeting purposes if and when Pinterest decides to add these pins to its ad portfolio. About The Author Tim Peterson has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New…

    Marketing Landin Social How To's- 8 readers -
  • Survey: Social Media To Influence Half Of Holiday Shoppers

    … According to a new holiday shopping survey sponsored by e-commerce platform MarketLive (carried out by the e-tailing Group) mobile and social channels will play a significant role in holiday shopping this year. The survey was conducted online among 1,000 smartphone owners, equally divided between male and female, who spend at least $250…

    Greg Sterling/ Marketing Landin Social- 11 readers -
  • Pinterest Bolsters Its E-Commerce Ties With Shopify Partnership

    Pinterest, which for many users serves as an online shopping catalogue, moved further down that road this week, announcing an agreement with e-commerce platform Shopify. Pinterest has moved cautiously with advertising, finally last month launching a self-serve tool to give a limited set of businesses access to buy Promoted Pins, but it hasn't been shy about touting the onlin ...

    Martin Beck/ Marketing Land- 14 readers -
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