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… Pinterest’s new “Promote” button might as well have been labeled an “easy” button for advertisers. In a mere 9 seconds advertisers can go from viewing a pint to promoting it across Pinterest. The new Promote button will quickly pull up the information from a pin and give brands everything they’ll need to advertise in a simple modal form. Once…
Pinterest’s how-to pins can include beauty tutorials, recipes and workout guides. Since 2013 brands and publishers have been able to pin things on Pinterest that go beyond the traditional pic-and-text pins. They’ve been able to include app-install buttons, maps, article info, product prices and availability, recipes and movie ratings. Now Pinterest is adding how-to guides to the mix.