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Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag. Product manager Frank Fumarola detailed the new retargeting options in a blog post, saying that brands using Ads Manager can now retarget based on five specific actions users take on Pins—clicks, comments, saves, likes ...
… Pinterest followed the ad-targeting features it introduced in June with new retargeting additions and improvements, announced Wednesday. The social network announced the debut of engagement retargeting, improvements to visitor retargeting and the renaming of lookalikes to actalikes. Product manager Frank Fumarola announced in a blog post…