Pinterest: User Interface

  • Pinterest’s object-recognizing Lens feature now scans QR codes, too

    … Pinterest can fix that. Pinterest doesn’t break out its mobile user numbers, but more than likely a solid chunk of the 175 million people that use Pinterest every month access the search-slash-social platform via its mobile app. So now maybe marketers stand a better chance of people scanning the QR codes on their products’ packaging to open a how…

    Marketing Land- 18 readers -
  • Pinterest queues up autoplay video ads for new Explore tab

    … A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing video ads that play automatically. American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads, which…

    Marketing Landin Social- 17 readers -
  • Pinterest’s “Pin it” button changes its name internationally

    … necessarily have the most positive (or appropriate) meanings in other countries. Using the universal word, “save” and its various translations made more sense. So far, so good. The change has truly helped driven user adoption. In fact, when testing the Save button worldwide, Pinterest reported higher usage across the board, especially outside…

    Marketing Land- 10 readers -
  • Pinterest Streamlines & Simplifies Its Search Interface

    … mark next to their name. Lastly, once a search is completed, users can still filter by All Pins, Your Pins, Pinners or Boards if they don’t like the results. For more information, see the official Pinterest blog post. Be a part of SMX East, the world’s largest search marketing conference programmed by the team from our sister site Search Engine…

    Greg Finn/ Marketing Landin Social- 12 readers -