Pitching

  • Why Pitches Are the Key to Great Content Marketing

    … beliefs about content marketing: Your greatest weapons are passion and creativity. To bring that out, you need a system that lets people on your team pitch stories that interest them the most. The power of pitching Most of the time, content marketers don’t plan enough, as illustrated by the fact that less than 40 percent have a documented content…

    Joe Lazauskas/ The Content Strategistin Content- 28 readers -
  • Want to be an awesome SEO? Back your fixes up with real numbers

    … 13 October 2016 BY Adam Mason If you’ve been in the SEO field for longer than a year, you will have encountered a similar situation to the story below… Back in 2011, I was pitching to a small e-commerce website selling niche food products. For a small company, their products were well known and for that reason they had done very well against…

    State of Digitalin SEO- 7 readers -
  • Brand Newsroom 87: Simon Holt on How to Pitch to Journalists

    … first”, they are also shrinking. That’s where the opportunity exists for public relations. Digital news comes with a lot of analytics that help journalists tune their stories to what people want, which couldn’t happen in print. Don’t sell a story to a journalist, sell a story to the audience the journalist is serving. “There is immense…

    Lush Digital- 9 readers -
  • Do’s & Don’ts When Pitching Your Digital Services

    … down to luck, the other agencies may have pitched better on the day but other times it may have just been the sales team did a better job at selling the agency that won. Now I work in-house, and have done consultancy work for a variety of business, I would like to share a few tips that I think will help agencies during the beginning of the sales…

    State of Digitalin SEO- 11 readers -
  • How to Stand Out in a Publisher’s Inbox

    … pitch simple, be concise, and send raw data whenever you can. Not surprisingly, more than 99% of publishers were against clickbait subject lines, and more than 75% prefer subject lines to be kept to fewer than 10 words. Publishers don’t want to see CAPS, emojis, or exclamation points, either. If you’re pitching a study, highlight key findings in your…

    Relevancein Content How To's- 11 readers -
  • 9 Tips for Pitching Bloggers…Without Alienating Them!

    … to accomplish and how the blogger you are pitching might help you accomplish that. Then, look at your pitch from the blogger’s perspective and ask yourself, what’s in it for him? 2. Read the Blog First My friend, Mack Collier, founder of the popular Twitter #blogchat and author of Think Like A Rockstar, provides critical steps for a successful blogger…

    Allen Mireles/ Vocus Blog- 20 readers -
  • Turn Pitches Into Publicity With 4 Journalists’ Tips

    … demonstrates their expertise/knowledge and they include enough detail that, should I choose to, I could pull comments from the email itself – which happens fairly often; after all, journalists are very busy people and the easier you can make it for them the better!” Want more great advice for pitching journalists? Get your free “Pitch Perfect” guide…

    Susan Payton/ Vocus Blog- 15 readers -
  • Want to Win Publicity? Download Our Free Guide!

    … Newspapers, magazines, websites and blogs are under constant pressure to keep up with the 24/7 news cycle. To meet this demand for content, media outlets need help coming up with exciting new ideas and finding more sources for stories. Although there’s huge demand for content, professional communicators face stiff competition as other brands…

    Adrienne Sheares/ Vocus Blog- 10 readers -