Pitching

  • Want to be an awesome SEO? Back your fixes up with real numbers

    … and trust flow that simply do not reflect metrics used in the business world. For SEO to be taken seriously we need to get out of reporting in our own metrics and convert it to real world figures. Takeaways This article has been about one particular example that happened to me in my early years in digital marketing. I am aware that there are at least…

    State of Digitalin SEO- 6 readers -
  • Brand Newsroom 87: Simon Holt on How to Pitch to Journalists

    … Journalism is changing fast. Newsrooms are shrinking, news is published online first, and the “hungry beast” that is publishing requires more content than ever before. So how do we communicate with journalists effectively to give our story pitch the best possible chance of success? Simon Holt, a veteran journalist with Australia’s Fairfax Media…

    Lush Digital- 9 readers -
  • Do’s & Don’ts When Pitching Your Digital Services

    … Do’s & Don’ts When Pitching Your Digital Services Estimated reading time: 9 minutes, 58 seconds I started my career in digital marketing working agency side, and like many other digital marketers, I was often involved in proposals and sales pitches to try and win clients. The particular agencies I started with were extremely lean…

    State of Digitalin SEO- 10 readers -
  • How to Stand Out in a Publisher’s Inbox

    … pitch simple, be concise, and send raw data whenever you can. Not surprisingly, more than 99% of publishers were against clickbait subject lines, and more than 75% prefer subject lines to be kept to fewer than 10 words. Publishers don’t want to see CAPS, emojis, or exclamation points, either. If you’re pitching a study, highlight key findings in your…

    Relevancein Content How To's- 8 readers -
  • 9 Tips for Pitching Bloggers…Without Alienating Them!

    … to accomplish and how the blogger you are pitching might help you accomplish that. Then, look at your pitch from the blogger’s perspective and ask yourself, what’s in it for him? 2. Read the Blog First My friend, Mack Collier, founder of the popular Twitter #blogchat and author of Think Like A Rockstar, provides critical steps for a successful blogger…

    Allen Mireles/ Vocus Blog- 17 readers -
  • Turn Pitches Into Publicity With 4 Journalists’ Tips

    … When it comes to getting the attention of the media, many PR folks find it near impossible to stand out in a sea of pitches. I’ve been pitched myself, from people trying to reach my marketing blog audience, and there are certain pitches I immediately trash. Like those that aren’t addressed to me by name, despite my name being fairly easy…

    Susan Payton/ Vocus Blog- 14 readers -
  • Want to Win Publicity? Download Our Free Guide!

    … Newspapers, magazines, websites and blogs are under constant pressure to keep up with the 24/7 news cycle. To meet this demand for content, media outlets need help coming up with exciting new ideas and finding more sources for stories. Although there’s huge demand for content, professional communicators face stiff competition as other brands…

    Adrienne Sheares/ Vocus Blog- 9 readers -
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