Pitching Media

  • Perfecting PR With the Right Stuff (at the Right Time & Place)

    … pitching a fitness expert. You probably think the media want to hear from you on New Year’s Day, timed to new resolutions. Wrong! Try pitching on January 17th. Why? Because it’s the day most people give up on their resolutions. You’ll gain more attention by bucking the trend. Increased attention also comes from understanding when people are expecting…

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  • New Insights on Audience Engagement Across Verticals

    … The success of inbound marketing is palpable: Content marketers produce conversion rates six times higher than those who don’t adopt similar strategies. It should come as no surprise then that content marketing is on the rise. Not only are more marketers committing to content marketing, but the percentage of total marketing budgets allocated…

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