Pitching Media

  • Perfecting PR With the Right Stuff (at the Right Time & Place)

    … pitching a fitness expert. You probably think the media want to hear from you on New Year’s Day, timed to new resolutions. Wrong! Try pitching on January 17th. Why? Because it’s the day most people give up on their resolutions. You’ll gain more attention by bucking the trend. Increased attention also comes from understanding when people are expecting…

    Relevance- 13 readers -
  • New Insights on Audience Engagement Across Verticals

    …, The Huffington Post, earned 92 percent more than the top performer in the second highest–performing vertical, politics. The most-shared article within the vertical also earned nearly 110 percent more shares than the top-performing article in the lowest-performing vertical, technology. Additional analysis revealed the following: The top three…

    Relevance- 16 readers -
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