Pitching Media

  • Perfecting PR With the Right Stuff (at the Right Time & Place)

    … pitching a fitness expert. You probably think the media want to hear from you on New Year’s Day, timed to new resolutions. Wrong! Try pitching on January 17th. Why? Because it’s the day most people give up on their resolutions. You’ll gain more attention by bucking the trend. Increased attention also comes from understanding when people are expecting…

    Relevance- 5 readers -
  • New Insights on Audience Engagement Across Verticals

    … to content marketing has increased from 13 percent to 23 percent in the past two years (and is even expected to reach 33 percent in two more years). The level of audience engagement is a major source of this success. While some publishers like The Huffington Post and The Washington Post have large, built-in audiences across a variety of verticals…

    Relevance- 13 readers -
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