Pivot Tables

In data processing, a pivot table is a data summarization tool found in data visualization programs such as spreadsheets or business intelligence software. Among other functions, a pivot-table can automatically sort, count total or give the average of the data stored in one table or spreadsheet. It displays the results in a second table (called a "pivot table") showing the summarized data. Pivot tables are also useful for quickly creating unweighted cross tabulations. The user sets up and changes the summary's structure by dragging and dropping fields graphically. This "rotation" or pivoting of the summary table gives the concept its name.
Posts about Pivot Tables
  • Six Actionable SEO Tips You Can Discover From Every SERP

    … SEOs rely on tools, data, numbers, metrics, reports, charts, graphs, and huge Excel spreadsheets bristling with pivot tables. We do love our data. But sometimes, the best information comes from the good ol’ eyeball test. One of the best eyeball tests is the Google SERP. Using information from the Google SERP, you can discover how your website…

    Neil Patel/ Search Engine Journalin SEO- 16 readers -
  • Account Structure and Reporting in Excel

    … account uses for separation of categories within your naming convention. For example, within this current account that would be: “_”, as seen below: Once complete, your Excel raw data sheet should now look like this: After this you can implement a few extra columns to contribute to pivot table formulas. The columns that usually get added to my…

    Jacob Brown/ PPC Heroin Paid Search- 14 readers -
  • Increasing PPC Efficiency With Excel

    … Paste: CTRL+V Undo: CTRL+Z CTRL+0: Hide Selected Columns CTRL+9: Hide Selected Rows Hold CTRL to select multiple items at once. Concatenate The concatenate function is used for combining the content of two or more cells, along with any other text constants. The concatenate function is valuable in several different instances. Personally, among…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 58 readers -
  • SEO: The O Is For Outing

    … are hard-working white-hats which are doing their best to abide by Google’s webmaster guidelines. If the world could peer into our collective cubicle, all they would see is a nerd-tastic kingdom of rule-followers with gigantic pivot tables, massive code libraries, and extra helpings of creativity. Sure, there are black-hats are out there — but I doubt…

    Search Engine Landin SEO Google Facebook Twitter- 19 readers -
  • #PPCFright2014 Day 10: Finding Casper, A PPC Account’s Friendly Ghost

    … missed in your quick sorting in the interface and you’ll find those really shy Caspers. Summary You don’t have to be scared of ghosts from your past, you just have to find the right ghosts. By getting all the data included, looking at the good times, and then sorting & pivoting you’ll find the friendly ghosts that will help you get more out of your PPC efforts. Be Sociable, Share! You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. …

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 13 readers -
  • Top SEO News Roundup Recap Digest

    …) to an Excel spreadsheet complete with pivot tables, vblookups, macros, conditional formatting and even Sparklines (very cool stuff). We de-dupe the articles that are basically regurgitations of the same tweet from that guy from the search engine. That typically reduces the list from about 360 down to five. The remaining articles are sorted based…

    WTFSEOin SEO Google- 6 readers -
  • Pivot Table Magic: Improve CTR in 5 Easy Steps

    … into a pivot table and get ready to work some magic! Pivoting 1) Begin by adding account, campaign and ad group, one after the other as applicable, into the rows labels; stop at the level which you want to add your negatives to. For example, if you want to add ad group-level negatives then ad group should be the last addition; for campaign-level…

    Gabe Kwakyi/ The SEM Postin Affiliate- 22 readers -
  • Uncover The Best Story: Tips For Finding A Narrative In The Data

    …, allowing you to see relationships you might otherwise have missed. Google products are free and, like Excel, they are designed for non-coders so they’re accessible without extensive training. For example, you can use Google Spreadsheets to organize data and then Google Fusion Tables to create charts, network graphs, heat maps, and more. Filter…

    Anni Murray/ Visual.lyin Google- 8 readers -
  • 3 Nerdy PPC Tips

    … tips I frequently use to save time while optimizing PPC accounts. Pivot tables If you haven’t used a pivot table to analyze a PPC campaign, you’re missing out. There are many tutorials on the subject so I won’t go too far in depth. But here is a quick explanation of how it’s done. First, download the report you want to analyze. In this case I want…

    Silverback Strategiesin Paid Search- 6 readers -
  • When PPC Help Never Comes

    … is more drastic than others? If so, are their ad groups that are outliers, or specific characteristics about the keywords or display placements in this campaign that really underperform? I then move to pivot tables. Trying to pinpoint trends over time with specific keywords or placements that used to do really well, maybe even looking at ad copy…

    Jeff Allen/ PPC Heroin Paid Search- 1 readers -
  • An introduction to pivot tables for digital marketing

    …. Data: I'm only going to use dates, campaigns, ad impressions, and click-through rates (CTRs) - so those will be the only columns. Spreadsheet: I'm using Excel, but you could equally use the excellent - and free - LibreOffice. Getting started First off, export your data from Facebook and load it into a spreadsheet. Now when you're about to work…

    Jeff Rajeck/ Econsultancyin Affiliate Social Facebook- 2 readers -
Get the top posts daily into your mailbox!