Pivot Tables

In data processing, a pivot table is a data summarization tool found in data visualization programs such as spreadsheets or business intelligence software. Among other functions, a pivot-table can automatically sort, count total or give the average of the data stored in one table or spreadsheet. It displays the results in a second table (called a "pivot table") showing the summarized data. Pivot tables are also useful for quickly creating unweighted cross tabulations. The user sets up and changes the summary's structure by dragging and dropping fields graphically. This "rotation" or pivoting of the summary table gives the concept its name.
Posts about Pivot Tables
  • Six Actionable SEO Tips You Can Discover From Every SERP

    … SEOs rely on tools, data, numbers, metrics, reports, charts, graphs, and huge Excel spreadsheets bristling with pivot tables. We do love our data. But sometimes, the best information comes from the good ol’ eyeball test. One of the best eyeball tests is the Google SERP. Using information from the Google SERP, you can discover how your website…

    Neil Patel/ Search Engine Journalin SEO- 15 readers -
  • Account Structure and Reporting in Excel

    … (in this example on locations): The structure of the account makes it easy to report on different parts of the business through simple pivot tables. You can create tabs for new pivot tables that show data in different ways, just be sure to include anything you might want to report on or optimize in the naming convention of your campaigns. Also…

    Jacob Brown/ PPC Heroin Paid Search- 14 readers -
  • Increasing PPC Efficiency With Excel

    … but there are many more, which can be found, here. (Note: when using a Mac, CMND will be used instead of CTRL) Select All: CTRL+A Navigate to the end of a column or row: CTRL+Shift+Arrow (using whichever arrow points in the direction that you are trying to get to) Select an Entire Column : CTRL+Spacebar New Pivot Table: ALT+NV Copy: CTRL+C Cut: CTRL+X…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 58 readers -
  • SEO: The O Is For Outing

    … are hard-working white-hats which are doing their best to abide by Google’s webmaster guidelines. If the world could peer into our collective cubicle, all they would see is a nerd-tastic kingdom of rule-followers with gigantic pivot tables, massive code libraries, and extra helpings of creativity. Sure, there are black-hats are out there — but I doubt…

    Search Engine Landin SEO Google Facebook Twitter- 18 readers -
  • Top SEO News Roundup Recap Digest

    … At WTFSEO, we know you’re too busy to stay current with the flood of SEO News being written everyday. Heck, we know you’re so busy, you don’t even have time to scan the headlines of the five or twenty SEO News recap email newsletters you’ve subscribed to. Let us do the heavy lifting for you! We’ve subscribed to every SEO News top 10, roundup…

    WTFSEOin SEO Google- 5 readers -
  • Pivot Table Magic: Improve CTR in 5 Easy Steps

    … In today’s article I’ll be teaching a new skill in pivot table mastery which will help make you more efficient and effective when optimizing your Bing Ads or other digital marketing campaigns. The specific focus is uncovering low CTR search terms – as the most granular level of keyword match-based ad campaigns, search terms are where the majority…

    Gabe Kwakyi/ The SEM Postin Affiliate- 18 readers -
  • Uncover The Best Story: Tips For Finding A Narrative In The Data

    … The Information Age is all about data… lots and lots and lots of it. It’s everywhere: data about computer use and cell phone calls, family dynamics and customer demographics, weather patterns and diseases. If you want to know how many people got the flu in Minneapolis, or used a credit card in Missouri, or called Hong Kong from Marina del Rey…

    Anni Murray/ Visual.lyin Google- 8 readers -
  • 3 Nerdy PPC Tips

    … tips I frequently use to save time while optimizing PPC accounts. Pivot tables If you haven’t used a pivot table to analyze a PPC campaign, you’re missing out. There are many tutorials on the subject so I won’t go too far in depth. But here is a quick explanation of how it’s done. First, download the report you want to analyze. In this case I want…

    Silverback Strategiesin Paid Search- 6 readers -
  • When PPC Help Never Comes

    … is more drastic than others? If so, are their ad groups that are outliers, or specific characteristics about the keywords or display placements in this campaign that really underperform? I then move to pivot tables. Trying to pinpoint trends over time with specific keywords or placements that used to do really well, maybe even looking at ad copy…

    Jeff Allen/ PPC Heroin Paid Search- 1 readers -
  • Put AdWords In Its Place – Scripts for Changes in CTR and Geo and Device Data

    … offers 9 AdWords Tools and a library of 22 AdWords Scripts. (Free for 7 days – No Credit Card Required, No Strings Attached) Ready to take Hero Pro for a test drive? Click here and try Hero Pro free for 7 days. Need more convincing? Check out all our AdWords Tools, AdWords Scripts, and Free Resources. Get more weekly links with our Fast Five newsletter! Five Fast Links in Your Email Every Friday. September 16, 2014…

    Jeremy Page/ PPC Heroin Paid Search- 2 readers -
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