Pivot Tables

In data processing, a pivot table is a data summarization tool found in data visualization programs such as spreadsheets or business intelligence software. Among other functions, a pivot-table can automatically sort, count total or give the average of the data stored in one table or spreadsheet. It displays the results in a second table (called a "pivot table") showing the summarized data. Pivot tables are also useful for quickly creating unweighted cross tabulations. The user sets up and changes the summary's structure by dragging and dropping fields graphically. This "rotation" or pivoting of the summary table gives the concept its name.
Posts about Pivot Tables
  • Six Actionable SEO Tips You Can Discover From Every SERP

    … SEOs rely on tools, data, numbers, metrics, reports, charts, graphs, and huge Excel spreadsheets bristling with pivot tables. We do love our data. But sometimes, the best information comes from the good ol’ eyeball test. One of the best eyeball tests is the Google SERP. Using information from the Google SERP, you can discover how your website…

    Neil Patel/ Search Engine Journalin SEO- 14 readers -
  • Account Structure and Reporting in Excel

    … already have an account set up? You can see if your campaigns are laid out in this way but with an unorganized naming convention. Sometimes all it takes is renaming of campaigns in order to make reporting easier. Renaming of campaigns will not impact current Quality Scores, so there is no true risk there. The great thing about this campaign structure…

    Jacob Brown/ PPC Heroin Paid Search- 12 readers -
  • Increasing PPC Efficiency With Excel

    … but there are many more, which can be found, here. (Note: when using a Mac, CMND will be used instead of CTRL) Select All: CTRL+A Navigate to the end of a column or row: CTRL+Shift+Arrow (using whichever arrow points in the direction that you are trying to get to) Select an Entire Column : CTRL+Spacebar New Pivot Table: ALT+NV Copy: CTRL+C Cut: CTRL+X…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 54 readers -
  • SEO: The O Is For Outing

    … are hard-working white-hats which are doing their best to abide by Google’s webmaster guidelines. If the world could peer into our collective cubicle, all they would see is a nerd-tastic kingdom of rule-followers with gigantic pivot tables, massive code libraries, and extra helpings of creativity. Sure, there are black-hats are out there — but I doubt…

    Search Engine Landin SEO Google Facebook Twitter- 16 readers -
  • Top SEO News Roundup Recap Digest

    …) to an Excel spreadsheet complete with pivot tables, vblookups, macros, conditional formatting and even Sparklines (very cool stuff). We de-dupe the articles that are basically regurgitations of the same tweet from that guy from the search engine. That typically reduces the list from about 360 down to five. The remaining articles are sorted based…

    WTFSEOin SEO Google- 3 readers -
  • Pivot Table Magic: Improve CTR in 5 Easy Steps

    … In today’s article I’ll be teaching a new skill in pivot table mastery which will help make you more efficient and effective when optimizing your Bing Ads or other digital marketing campaigns. The specific focus is uncovering low CTR search terms – as the most granular level of keyword match-based ad campaigns, search terms are where the majority…

    Gabe Kwakyi/ The SEM Postin Affiliate- 16 readers -
  • Uncover The Best Story: Tips For Finding A Narrative In The Data

    … if, for example, you only want to see rows referring to a particular product or date or time). You can do all sorts of calculations with relatively straightforward formulae (try a Google search for the formula you need – the Internet is full of Excel tutorials). And, if you’re lucky enough to have data in pivot tables, you can check and uncheck options…

    Anni Murray/ Visual.lyin Google- 5 readers -
  • 3 Nerdy PPC Tips

    … tips I frequently use to save time while optimizing PPC accounts. Pivot tables If you haven’t used a pivot table to analyze a PPC campaign, you’re missing out. There are many tutorials on the subject so I won’t go too far in depth. But here is a quick explanation of how it’s done. First, download the report you want to analyze. In this case I want…

    Silverback Strategiesin Paid Search- 4 readers -
  • When PPC Help Never Comes

    … is more drastic than others? If so, are their ad groups that are outliers, or specific characteristics about the keywords or display placements in this campaign that really underperform? I then move to pivot tables. Trying to pinpoint trends over time with specific keywords or placements that used to do really well, maybe even looking at ad copy…

    Jeff Allen/ PPC Heroin Paid Search- 1 readers -
Get the top posts daily into your mailbox!