Pivot Tables

In data processing, a pivot table is a data summarization tool found in data visualization programs such as spreadsheets or business intelligence software. Among other functions, a pivot-table can automatically sort, count total or give the average of the data stored in one table or spreadsheet. It displays the results in a second table (called a "pivot table") showing the summarized data. Pivot tables are also useful for quickly creating unweighted cross tabulations. The user sets up and changes the summary's structure by dragging and dropping fields graphically. This "rotation" or pivoting of the summary table gives the concept its name.
Posts about Pivot Tables
    • 4 Forgotten Excel Tricks For PPC

      May 10, 2017 If you are reading this post, it’s because you know that Excel saves precious time when analyzing PPC data and you want to stay up-to-date on the latest and greatest Excel tricks. I feel the same way! The problem is that we often forget to surf the digital marketing blogs for new Excel tips because we end up spending any training time we have learning about th ...

      PPC Heroin Paid Search- 12 readers -
  • How To Evaluate Your PPC Ad Rotation Settings

    …. This sounds minor but the impact to processes should not be understated. Identifying Opportunities What if you’d like to evaluate the two options in your own account(s)? Should you switch to optimize by clicks or rotate evenly? We can evaluate with some rough math and for this blog post, a pivot table. Note that this could be completed more easily…

    Jacob Fairclough/ PPC Heroin Paid Search How To's- 13 readers -
  • Six Actionable SEO Tips You Can Discover From Every SERP

    … SEOs rely on tools, data, numbers, metrics, reports, charts, graphs, and huge Excel spreadsheets bristling with pivot tables. We do love our data. But sometimes, the best information comes from the good ol’ eyeball test. One of the best eyeball tests is the Google SERP. Using information from the Google SERP, you can discover how your website…

    Neil Patel/ Search Engine Journalin SEO- 19 readers -
  • Account Structure and Reporting in Excel

    … (in this example on locations): The structure of the account makes it easy to report on different parts of the business through simple pivot tables. You can create tabs for new pivot tables that show data in different ways, just be sure to include anything you might want to report on or optimize in the naming convention of your campaigns. Also…

    Jacob Brown/ PPC Heroin Paid Search- 14 readers -
  • Increasing PPC Efficiency With Excel

    … but there are many more, which can be found, here. (Note: when using a Mac, CMND will be used instead of CTRL) Select All: CTRL+A Navigate to the end of a column or row: CTRL+Shift+Arrow (using whichever arrow points in the direction that you are trying to get to) Select an Entire Column : CTRL+Spacebar New Pivot Table: ALT+NV Copy: CTRL+C Cut: CTRL+X…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 58 readers -
  • SEO: The O Is For Outing

    … are hard-working white-hats which are doing their best to abide by Google’s webmaster guidelines. If the world could peer into our collective cubicle, all they would see is a nerd-tastic kingdom of rule-followers with gigantic pivot tables, massive code libraries, and extra helpings of creativity. Sure, there are black-hats are out there — but I doubt…

    Search Engine Landin SEO Google Facebook Twitter- 20 readers -
  • Top SEO News Roundup Recap Digest

    …) to an Excel spreadsheet complete with pivot tables, vblookups, macros, conditional formatting and even Sparklines (very cool stuff). We de-dupe the articles that are basically regurgitations of the same tweet from that guy from the search engine. That typically reduces the list from about 360 down to five. The remaining articles are sorted based…

    WTFSEOin SEO Google- 6 readers -
  • Pivot Table Magic: Improve CTR in 5 Easy Steps

    … In today’s article I’ll be teaching a new skill in pivot table mastery which will help make you more efficient and effective when optimizing your Bing Ads or other digital marketing campaigns. The specific focus is uncovering low CTR search terms – as the most granular level of keyword match-based ad campaigns, search terms are where the majority…

    Gabe Kwakyi/ The SEM Postin Affiliate- 22 readers -
  • Uncover The Best Story: Tips For Finding A Narrative In The Data

    … if, for example, you only want to see rows referring to a particular product or date or time). You can do all sorts of calculations with relatively straightforward formulae (try a Google search for the formula you need – the Internet is full of Excel tutorials). And, if you’re lucky enough to have data in pivot tables, you can check and uncheck options…

    Anni Murray/ Visual.lyin Google- 8 readers -
  • 3 Nerdy PPC Tips

    … tips I frequently use to save time while optimizing PPC accounts. Pivot tables If you haven’t used a pivot table to analyze a PPC campaign, you’re missing out. There are many tutorials on the subject so I won’t go too far in depth. But here is a quick explanation of how it’s done. First, download the report you want to analyze. In this case I want…

    Silverback Strategiesin Paid Search- 8 readers -
  • When PPC Help Never Comes

    … can do, but you feel like performance could be better, or performance HAS to get better. The problem is, PPC Help is hard to find and often times there’s not one easy answer for solving what ails you. You ask for help, read blogs, go to conferences, but everything seems to fall short of helping you solve the specific issue you are experiencing…

    Jeff Allen/ PPC Heroin Paid Search- 1 readers -
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