Pivot Tables

In data processing, a pivot table is a data summarization tool found in data visualization programs such as spreadsheets or business intelligence software. Among other functions, a pivot-table can automatically sort, count total or give the average of the data stored in one table or spreadsheet. It displays the results in a second table (called a "pivot table") showing the summarized data. Pivot tables are also useful for quickly creating unweighted cross tabulations. The user sets up and changes the summary's structure by dragging and dropping fields graphically. This "rotation" or pivoting of the summary table gives the concept its name.
Posts about Pivot Tables
  • 4 Forgotten Excel Tricks For PPC

    … going to share four Excel tricks for PPC that I hope you can also use to save yourself time. 1) Grouping Average Position Data In A Pivot Table “Group and Outline” is one of the forgotten features of Excel pivot tables. In The Complete Guide To Using Excel for PPC, there’s a great example of how we can use the Group option of pivot tables…

    PPC Heroin Paid Search- 20 readers -
  • How To Evaluate Your PPC Ad Rotation Settings

    … March 28, 2017 Ad rotation is one of the forgotten settings. Everyone has a preference, “always rotate indefinitely” or “always optimize by conversions” but the chosen settings often reflect the manager’s default preference rather than the settings utility. Rather than a preference, the setting should be used as a tool and subject for further…

    Jacob Fairclough/ PPC Heroin Paid Search How To's- 16 readers -
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