Pivot Tables

In data processing, a pivot table is a data summarization tool found in data visualization programs such as spreadsheets or business intelligence software. Among other functions, a pivot-table can automatically sort, count total or give the average of the data stored in one table or spreadsheet. It displays the results in a second table (called a "pivot table") showing the summarized data. Pivot tables are also useful for quickly creating unweighted cross tabulations. The user sets up and changes the summary's structure by dragging and dropping fields graphically. This "rotation" or pivoting of the summary table gives the concept its name.
Posts about Pivot Tables
  • 4 Forgotten Excel Tricks For PPC

    … May 10, 2017 If you are reading this post, it’s because you know that Excel saves precious time when analyzing PPC data and you want to stay up-to-date on the latest and greatest Excel tricks. I feel the same way! The problem is that we often forget to surf the digital marketing blogs for new Excel tips because we end up spending any…

    PPC Heroin Paid Search- 18 readers -
  • How To Evaluate Your PPC Ad Rotation Settings

    …. This sounds minor but the impact to processes should not be understated. Identifying Opportunities What if you’d like to evaluate the two options in your own account(s)? Should you switch to optimize by clicks or rotate evenly? We can evaluate with some rough math and for this blog post, a pivot table. Note that this could be completed more easily…

    Jacob Fairclough/ PPC Heroin Paid Search How To's- 13 readers -
  • Six Actionable SEO Tips You Can Discover From Every SERP

    … SEOs rely on tools, data, numbers, metrics, reports, charts, graphs, and huge Excel spreadsheets bristling with pivot tables. We do love our data. But sometimes, the best information comes from the good ol’ eyeball test. One of the best eyeball tests is the Google SERP. Using information from the Google SERP, you can discover how your website…

    Neil Patel/ Search Engine Journalin SEO- 21 readers -
  • Account Structure and Reporting in Excel

    … already have an account set up? You can see if your campaigns are laid out in this way but with an unorganized naming convention. Sometimes all it takes is renaming of campaigns in order to make reporting easier. Renaming of campaigns will not impact current Quality Scores, so there is no true risk there. The great thing about this campaign structure…

    Jacob Brown/ PPC Heroin Paid Search- 15 readers -
  • Increasing PPC Efficiency With Excel

    … performance! Today’s post features a few Excel tricks and formulas that every paid search professional should be familiar with, to work as quickly and efficiently as possible! Excel Shortcuts Although they may seem basic, we’d be remiss if we didn’t mention the time savings achieved with Excel shortcuts. We’ve listed a few of the simplest below…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 58 readers -
  • SEO: The O Is For Outing

    … are hard-working white-hats which are doing their best to abide by Google’s webmaster guidelines. If the world could peer into our collective cubicle, all they would see is a nerd-tastic kingdom of rule-followers with gigantic pivot tables, massive code libraries, and extra helpings of creativity. Sure, there are black-hats are out there — but I doubt…

    Search Engine Landin SEO Google Facebook Twitter- 22 readers -
  • Top SEO News Roundup Recap Digest

    …, recap, digest, journal, watch, daily, insider and update so that you don’t have to. We cull the cream of the crop, separating the wheat from the chaff, the men from the boys, the sheep from the goats to create a news feed that fits with your busy lifestyle. Think of this as a digest of digests, a recap of recaps, a roundup of roundups. Methodology…

    WTFSEOin SEO Google- 6 readers -
  • Pivot Table Magic: Improve CTR in 5 Easy Steps

    … In today’s article I’ll be teaching a new skill in pivot table mastery which will help make you more efficient and effective when optimizing your Bing Ads or other digital marketing campaigns. The specific focus is uncovering low CTR search terms – as the most granular level of keyword match-based ad campaigns, search terms are where the majority…

    Gabe Kwakyi/ The SEM Postin Affiliate- 23 readers -
  • Uncover The Best Story: Tips For Finding A Narrative In The Data

    …, allowing you to see relationships you might otherwise have missed. Google products are free and, like Excel, they are designed for non-coders so they’re accessible without extensive training. For example, you can use Google Spreadsheets to organize data and then Google Fusion Tables to create charts, network graphs, heat maps, and more. Filter…

    Anni Murray/ Visual.lyin Google- 9 readers -
  • 3 Nerdy PPC Tips

    … tips I frequently use to save time while optimizing PPC accounts. Pivot tables If you haven’t used a pivot table to analyze a PPC campaign, you’re missing out. There are many tutorials on the subject so I won’t go too far in depth. But here is a quick explanation of how it’s done. First, download the report you want to analyze. In this case I want…

    Silverback Strategiesin Paid Search- 9 readers -
  • When PPC Help Never Comes

    … to help get me out of it. There is a lot of upside to this thinking, and one downside. Since I always can count on someone, sometimes, without realizing it, I am looking for someone to bail me out. The biggest way this has shown up is times I need help on a PPC account. You know what I am talking about. When you’ve done all the things you think you…

    Jeff Allen/ PPC Heroin Paid Search- 1 readers -
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