The People's Liberation Army (PLA; simplified Chinese: 中国人民解放军; traditional Chinese: 中國人民解放軍; pinyin: Zhōngguó Rénmín Jiěfàngjūn) is the military of the Communist Party of China (CPC) and was established on August 1, 1927 as the Chinese Workers and Peasants Red Army. August 1 is celebrated annually as PLA Day. The modern PLA consists of four professional service branches: the People's Liberation Army Ground Force, the People's Liberation Army Navy, the People's Liberation Army Air Force and the Second Artillery Corps. It is the world's largest military force, with a strength of approximately 2,285,000 personnel, about 0.18% of the country's population.
Posts about Pla
  • Google’s Large Product Listing Ad & Knowledge Panel Hybrid Ads

    … Google is testing an unusual new Product Listing Ad (aka shopping ad) and it is the largest ad that has ever appeared in their search results. The PLA is a cross between a Knowledge Panel and a PLA and it completely dominates the right hand side of the search results for the searches it appears on. It has the sponsored tag at the top, followed…

    Jennifer Slegg/ The SEM Postin Google- 43 readers -
  • Google’s PLA Buy Button in Search Results Imminent

    … of the loop, but there’s no certainty that you’ll see a lot of big-name stores signing on right away.” However, with Google being Google, it would be surprising to not see some big name retailers at least test out the new buy button to see if it increases sales. The rumors reported that the “buy button” would be exclusively for mobile only, however The post Google’s PLA Buy Button in Search Results Imminent appeared first on The SEM Post. …

    Jennifer Slegg/ The SEM Postin Google- 9 readers -
  • The shape of Bing to come – updates and predictions

    … that could provide Bing with a much needed lifeline, the answer is Shopping/Product Listing campaigns. Bing already introduced this in the US last year with some promising initial results, but sadly there is no date for a possible launch in Europe (although I believe it is very likely to happen at some point soon). The success of the PLA campaign format…

    Attacat of Edinburghin Paid Search- 13 readers -
  • Organizing Products Into Shopping Campaigns

    … February 9th, 2015 Amy Bishop Posted in Bing Ads, Google AdWords, google shopping campaigns, Product Listing Ads | No Comments » Maybe you are ready to set up your first shopping campaign or maybe you’re thinking about restructuring your current set up. The way your products are organized into shopping campaigns ultimately plays a big role…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 29 readers -
  • Five resolutions for Shopping success in 2015

    … We know that retailers are always looking for the best ways to promote their products and reach shoppers online in the exact moment they’re looking to buy. Our mission with Google Shopping is to help you do that. In 2014, we introduced Shopping campaigns to all Product Listing Ad (PLA) advertisers to offer a more streamlined, retail-centric…

    Rob Newton/ Inside AdWordsin Google- 14 readers -
  • Yes, People Shop on Their Phones Now. Get Used to It!

    … that in context, that is a greater number than online’s percentage of total retail sales. That is how fast things are accelerating on the smartphone front when it comes to shopping. I have seen these trends in our clients’ mobile shopping data as well. For the heaviest shopping days over the holidays, total click volumes in product listing ads (PLA…

    Dave Schwartz/ Search Engine Watchin Paid Search- 11 readers -
  • #ICYMI in 2014: 4 Paid Search Tactics Your Campaigns Can Still Benefit From In 2015

    In 2014, there were a lot of new tactics and products to help influence a paid search campaign’s optimization strategies. In this post, I have highlighted four areas that will still be useful on your 2015 to-do list. The four tactics we will be covering include: Callout extensionsBid strategiesCustom affinity audiencesEngagement ads Implementation of Best Practices These pai ...

    Search Engine Journal- 5 readers -
  • The Top 10 AdWords Features of 2014

    … look forward to Google fleshing this option out in the future and hopefully making it easier for beginner advertisers to deploy! Recommended by: @szetela 4. Ad Customizers Google gave advertisers an early Christmas gift December 11 with the release of Ad Customizers, which automatically tailor ad messaging to the full context of a user search…

    Larry Kim/ WordStreamin Paid Search- 29 readers -
  • Next Level PPC Strategies for eCommerce Advertising!

    …. Shopping Campaigns On the mission to serve the right information to the right user at the right time, Google announced the testing of its new method of advertising features called Product Listing Ads (PLAs) in November, 2009. The Google Merchant center tool can be used for setting up a PLA where the product image, price, and merchant name can…

    Rise to the Topin Paid Search- 35 readers -
  • Reassessing My 2014 PPC Suggestions And Looking To 2015

    … by virtually any type of product they view, including travel packages and flights. Whereas a year ago, most Display Network sites only included static image and text ads, it’s rare for me to see a site that doesn’t include dynamic ads. Throw in the fact that Google Search Partners can now show PLAs, and it makes it even more important for dynamic ads…

    Matt Umbro/ PPC Heroin Social Paid Search- 7 readers -
  • A PPC Carol: The Ghost of PPC Future

    … consistently shifting things around and test how ads interplay with the knowledge graph, PLAs and other SERP elements. Bing will continue to grow and deliver on their promises of innovation. BUT… there’s trouble brewing because I don’t feel like the Search Alliance with Yahoo! is going to be around much longer. Yahoo! is actively growing their native ad…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 25 readers -
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